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Branding Strategy

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Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing

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Latest Posts:

How Early Adopters Impact Brand Success
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists. But for new brands or products, we earnestly seek early adopters. Who Are They? Early adopters are...
Branding Strategy
Friday, June 22, 2018

How One Taboo Represents New Value For Brands
Just recently, Canada became the second country in the world to legalize marijuana. Last year on Branding Strategy Insider, we explored the evolving cannabis movement, From Contraband to Desired Brand in which we highlighted several aspects of the em...
Branding Strategy
Thursday, June 21, 2018

Today's Brands Require A Female-Lens
Let's hear it for our Fathers. All of them - from our fathers who save lives in the emergency room, to our fathers who program in A.I. and our fathers who market in business. We know the fore-fathers we learned about in University and the founding fa...
Branding Strategy
Wednesday, June 20, 2018

Building Brands With A Female Lens
Let's hear it for our Fathers. All of them - from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business. We know the fore-fathers we learned about in...
Branding Strategy
Wednesday, June 20, 2018

How Unexpected Partnerships Can Fuel Brands
Adidas and IKEA recently announced they were joining forces in a slightly surprising brand partnership. But is it such a bad idea for brands which don't immediately seem natural bedfellows to team up? Let's remove ourselves from the world of brand fo...
Branding Strategy
Tuesday, June 19, 2018

The Role Of Brands In Mergers And Acqui­sitions
It is important to reflect on the role of brands during mergers and acqui­sitions and to consider the opportunities they provide. Unfortunately, it turns out that a great number of mergers fail in terms of market value. The resulting total value is o...
Branding Strategy
Monday, June 18, 2018

Every Merger And Acquisition Needs A Brand Story
Brands truly get what they deserve. They are the sum of all experiences a customer has with you and all decisions management makes, good or bad. In the case of mergers and acquisitions that are not well thought out it's no surprise when they yield ne...
Branding Strategy
Friday, June 15, 2018

A New Era Of Creativity For B2B Brands?
A few days ago on Branding Strategy Insider, we explored the concept of brand meta-story, the master narrative driving the most effective business stories. For B2B brands, that story is most simply expressed as the question, "want to win?" You'd thin...
Branding Strategy
Thursday, June 14, 2018

How Self-Image And Perceived Risk Impacts Brands
Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands. But today, we don't just put things on; we put things in. Permanent tattoos, breast, lip, buttock and ch...
Branding Strategy
Wednesday, June 13, 2018

The New Drivers Of Consumer Decision-Making
Today's consumer no longer makes most decisions in a systematic, linear way. You need to stay in touch on a more constant basis - without being intrusive. Your digital assets need to be "always on" so that the shopper who hits your app or website can...
Branding Strategy
Tuesday, June 12, 2018

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