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Branding Strategy

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Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing

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Latest Posts:

6 Ways Brands Can Respond In A Recession
Some economists believe that markets are cyclical, others random. But all agree that economics is about deciding what's valuable and in times of uncertainty people re-evaluate what is valuable in their lives and what is not. So when uncertainty grows...
Branding Strategy
Thursday, August 15, 2019

Putting Joy At The Center Of Brand Strategy
If happiness is a state of being which at times can be vague, joy is an intense, fleeting emotion that we experience physically, in small moments. While the pursuit of happiness is a long-term endeavor, little moments of joy are easier to find and mo...
Branding Strategy
Wednesday, August 14, 2019

How Product Categories Influence Brand Loyalty
There's been some debate lately about whether brand loyalty is disappearing. Some business and marketing writers have tried to tie an overall decline in brand loyalty to a similar decline of loyalty in society generally. It's a big stretch though to ...
Branding Strategy
Tuesday, August 13, 2019

Why The Future Of Retail Requires Imagination
We've written about experiences being the latest frontier in retail: How brand activations through pop-ups like the Taco Bell hotel in Palm Springs or the Cheeto's gourmet restaurant in New York offer memorable ways to extend the brand story; How Ins...
Branding Strategy
Monday, August 12, 2019

The Benefits Of Optimizing Brand Architecture
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers. Today we hear from Cathy, a VP of Marketing in Toronto, Canada who has ...
Branding Strategy
Friday, August 9, 2019

Building Brands & Businesses On Cause Marketing
The idea that brands could make money from supporting causes, and not feel guilty about making a profit, was not always a common one. One of the pivotal moments was the launch of the Project (RED) (also referred to simply as "(RED)") platform, founde...
Branding Strategy
Thursday, August 8, 2019

Employer Branding: The Critical Audiences
You'd be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees. You know, human resources. Human beings, with whom you are seeking to ...
Branding Strategy
Wednesday, August 7, 2019

How Brand Identity Can Be Flexible And Consistent
Open any brand guidelines and you'll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can't be placed next to or on top of, purposely limit ...
Branding Strategy
Tuesday, August 6, 2019

The Brand Positioning Workshop
Brands need three things to grow and lead today. 1. An Emotional Advantage: A feeling about your brand that customers don't feel with other brands. 2. A Distinctive Advantage: A way of doing things that customers interpret as different and meaningful...
Branding Strategy
Monday, August 5, 2019

Brand Pricing Strategy Guidelines
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Simon, a Startup CEO in London, England w...
Branding Strategy
Friday, August 2, 2019

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