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Branding Strategy

Visit Site - http://www.brandingstrategyinsider.com/

Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing


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Latest Posts:

Preparing Your Brand For Voice Activated Disruption
Ready or not, your business is being disrupted, impacting all aspects of your brand. We identified four innovations in our book, Future-Proof Your Brand, that will both challenge and inspire your business. The rise of 5G, AI/ML, the Internet of Thing...
Branding Strategy
Wednesday, May 23, 2018


Brand Owners Guide To Copyright Protection
Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not. Two of the things that copy­right is not are trademar...
Branding Strategy
Tuesday, May 22, 2018


Brand Storytelling With Logic And Emotion
Brands would do well to follow Gramma B's advice for falling in love: ?"Half with the head, half with the heart." It may sound a little homespun, but my Gramma B always used to tell her five grandsons this advice when it came to finding a wife. She n...
Branding Strategy
Monday, May 21, 2018


3 Brand Lessons From China's Virtual Showrooms
In many ways, emerging markets are one of the best places to look for what's cutting edge and breaking through in retail. Unburdened by legacy infrastructure and processes, brands in these markets are free to imagine new ways to connect with customer...
Branding Strategy
Thursday, May 17, 2018


How Advertising Signals Brand Power
In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution. The peacock, for example, with its huge cumbersome tail baffled him to the extent he wrote to Asa Gray on Apri...
Branding Strategy
Monday, May 14, 2018


Confusing Brand Positioning With Brand Purpose
There was a period between about 2016-2017 where many brands seemed to conflate purpose and positioning. During these two years, it seemed society was having an awakening that manifested in multiple, intersectional ways: A major refugee crisis was ha...
Branding Strategy
Thursday, May 10, 2018


How To Infuse Clarity In Brand Stories
What happens when employees see changes unfold and decisions get made without access to a clear story about what's going on? In the absence of such a story, they will make up one that best explains these events. And these stories typically don't serv...
Branding Strategy
Wednesday, May 9, 2018


Brand Change Starts With Destruction
The process of intentional change for brands — and people is a simple four-step process. First, you explore where you are. Second, you decide where you want to go. Third, you determine strategies and habits that lead you to your destination. Fourth, ...
Branding Strategy
Tuesday, May 8, 2018


Brand Advantage Is Built On Speed And Agility
As organizations grow, they inevitably become more complex and less focused, and they stop growing. This is the paradox of growth. Assemble a thousand human minds in the same building, tell them to simplify something, and they will work hard to make ...
Branding Strategy
Monday, May 7, 2018


Why Customers Make Poor Brand Advisors
Harry Selfridge coined the phrase "the customer is always right" more than a century ago. As proprietor of London's Selfridge's department store, he built a business around the notion that retailers should listen to their customers and provide excell...
Branding Strategy
Friday, May 4, 2018



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