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Branding Strategy

Visit Site - http://www.brandingstrategyinsider.com/

Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing


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Latest Posts:

Fortune Favors The Brands With The Data
Over at AdForum.com Jacques Van Niekerk, Wunderman Data's CEO, shares his perspective on why agencies are merging with data companies. Dentsu has acquired Merkle; Interpublic and Acxiom; Publicis and Epsilon, to name a few. As Van Nikerk says, "While...
Branding Strategy
Tuesday, May 21, 2019


Fortune Favors The Brands With The Right Data
Over at AdForum.com Jacques Van Niekerk, Wunderman Data's CEO, shares his perspective on why agencies are merging with data companies. Dentsu has acquired Merkle; Interpublic and Acxiom; Publicis and Epsilon, to name a few. As Van Nikerk says, "While...
Branding Strategy
Tuesday, May 21, 2019


Brand Strategy Before Business Strategy
Until a few years ago, my answer to the common question on how business strategy and branding strategy are related was that the business strategy comes first, because that is a ‘long term plan of action designed to achieve a particular goal or set of...
Branding Strategy
Monday, May 20, 2019


Leading Brands Remove Life's Frictions
Macro friction is at the category level. Micro friction is at the brand level. As in economics, friction can be categorized into macro and micro. Macro friction sits at the category level. It's the gap between the way things are and the way they shou...
Branding Strategy
Thursday, May 16, 2019


Managing Brand Perceptions
The word ‘branding' no longer properly describes what practitioners of branding mean today. Nor does it describe what they want the word to stand for. It's the etymology of the word branding that gives the wrong impression. It comes from the language...
Branding Strategy
Wednesday, May 15, 2019


Linking Purpose And Profit In Private Equity
At the 2019 World Economic Forum in Davos, Larry Fink, Chairman and CEO of BlackRock, published his annual letter to CEOs. The letter was titled ‘Purpose & Profit' and it reinforced the idea that BlackRock are serious about changing the type of b...
Branding Strategy
Tuesday, May 14, 2019


Beware Of Fracturing Your Brand Culture
Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it's a bit surprising that a top brand would gamble with its most valuable asset: ...
Branding Strategy
Monday, May 13, 2019


How Brand Codes And Narratives Can Deceive Us
Facebook rolled out an updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why? It's not as much about what the new visual identity looks lik...
Branding Strategy
Friday, May 10, 2019


How Behavioral Science Powers Brand Choice
Behavioral science is currently one of the hottest topics in marketing. This attention isn't undeserved; if anything, we should devote more of our time and energy to the subject. After all, it's the study of why people make decisions. Not the study o...
Branding Strategy
Thursday, May 9, 2019


Half Of Customer Happiness Is Surprise
When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation. But the time leading up to the event, anticipating it, and the time after the event, remembering it, bring at least as much happiness a...
Branding Strategy
Wednesday, May 8, 2019



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