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SEO by the SEA

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Bill Slawski

The SEO by the Sea blog was originally started in 2005 to inform people about a grass roots gathering of peopl [Read More]

Categories: Search Engine Optimization | Technology

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Latest Posts:

How Google's Knowledge Graph Updates Itself by Answering Questions
How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we've been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed betwee...
SEO by the SEA
Monday, October 29, 2018

How Google might Identify Primary Versions of Duplicate Pages
I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are ...
SEO by the SEA
Friday, October 12, 2018

How Google Identifies Primary Versions of Duplicate Pages
Identifying Primary Versions of Duplicate Pages We know that Google doesn't penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about dup...
SEO by the SEA
Friday, October 12, 2018

Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries
Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An...
SEO by the SEA
Monday, July 30, 2018

Learning to Rank
My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don't want to turn people away from looking at one recent post that did contain a lo...
SEO by the SEA
Monday, July 16, 2018

Five Years of Google Ranking Signals
unsplash-logoBraden Collum Organic Search Ranking Signals 1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. La...
SEO by the SEA
Friday, June 22, 2018

Google Patent on Structured Data Focuses upon JSON-LD
In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents...
SEO by the SEA
Sunday, June 17, 2018

Schema, Structured Data, and Scattered Databases such as the World Wide Web
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few mo...
SEO by the SEA
Thursday, June 14, 2018

Google to Offer Combined Content (Paid and Organic) Search Results
Google Introduces Combined Content Results This new patent is about "Combined content. What does that mean exatchly? When Google patents talk about paid search, they refer to those paid results as "content" rather than as advertisements. This patent ...
SEO by the SEA
Thursday, June 7, 2018

PageRank Updated
A popular search engine developed by Google Inc. of Mountain View, Calif. uses PageRank.RTM. as a page-quality metric for efficiently guiding the processes of web crawling, index selection, and web page ranking. Generally, the PageRank technique comp...
SEO by the SEA
Tuesday, April 24, 2018

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