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SEO by the SEA

Visit Site - http://www.seobythesea.com/

Bill Slawski

The SEO by the Sea blog was originally started in 2005 to inform people about a grass roots gathering of peopl [Read More]

Categories: Search Engine Optimization | Technology


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Latest Posts:

Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries
Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An...
SEO by the SEA
Monday, July 30, 2018


Learning to Rank
My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don't want to turn people away from looking at one recent post that did contain a lo...
SEO by the SEA
Monday, July 16, 2018


Five Years of Google Ranking Signals
unsplash-logoBraden Collum Organic Search Ranking Signals 1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. La...
SEO by the SEA
Friday, June 22, 2018


Google Patent on Structured Data Focuses upon JSON-LD
In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents...
SEO by the SEA
Sunday, June 17, 2018


Schema, Structured Data, and Scattered Databases such as the World Wide Web
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few mo...
SEO by the SEA
Thursday, June 14, 2018


Google to Offer Combined Content (Paid and Organic) Search Results
Google Introduces Combined Content Results This new patent is about "Combined content. What does that mean exatchly? When Google patents talk about paid search, they refer to those paid results as "content" rather than as advertisements. This patent ...
SEO by the SEA
Thursday, June 7, 2018


PageRank Updated
A popular search engine developed by Google Inc. of Mountain View, Calif. uses PageRank.RTM. as a page-quality metric for efficiently guiding the processes of web crawling, index selection, and web page ranking. Generally, the PageRank technique comp...
SEO by the SEA
Tuesday, April 24, 2018


3 Ways Query Stream Ontologies Change Search
What are query stream ontologies, and how might they change search? Search engines trained us to use keywords when we searched - to try to guess what words or phrases might be the best ones to use to try to find something we are interested in. That w...
SEO by the SEA
Sunday, March 4, 2018


Google's Second Most Important Algorithm? Before Google's Panda, there was Phil
They named the project Phil, because it sounded friendly. (For those who required an acronym, they had one handy: Probabilistic Hierarchical Inferential Learner.) That was bad news for a Google Engineer named Phil who kept getting emails about the sy...
SEO by the SEA
Saturday, March 3, 2018


Related Questions are Joined by ‘People Also Search For' Refinements; Now Using a Question Graph
I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were revealed t...
SEO by the SEA
Monday, February 19, 2018



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