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You're the Boss (Blog)
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Debating How to Market an iPhone App
A founder of Wanderable, a honeymoon gift registry, talks about the cost of advertising on wedding blogs and how she chose her company's name....
You're the Boss
Friday, May 24, 2013
Figuring Out How to Help Small-Business Owners
Consult Your Community has very grand goals. It wants to address income inequality and help rebuild the American economy, and it plans to do this by deploying business students to provide free consulting to local businesses....
You're the Boss
Thursday, May 23, 2013
How We Train Employees to Analyze the Business
Most important, when giving feedback: be direct....
You're the Boss
Thursday, May 23, 2013
What It Takes to Start a Company: Sleeping in a Van?
A Priceline for movie tickets goes looking for partners....
You're the Boss
Wednesday, May 22, 2013
Why Alternative Lenders Should Set Some Standards
The annual percentage rate on a merchant-cash-advance loan can be as high as 60 or even 100 percent -- enough to make most rational business people shake in their boots....
You're the Boss
Wednesday, May 22, 2013
The Real Meaning of Corporate Culture
Culture always starts with the owner. In companies where culture is well defined, it is reflected in every hiring decision. But it can be complicated....
You're the Boss
Tuesday, May 21, 2013
Sometimes, Customers Want You to Charge More
One parent told the owner of Thinking Caps, a tutoring company, that she would not be taken seriously until she raised her prices....
You're the Boss
Monday, May 20, 2013
This Week in Small Business: Gordon Ramsay Calling!
The social media lessons from the latest Gordon Ramsay' nightmare. Small-business confidence ticks up. The deficit problem is solved (for now). How to use a six-second video. Would you buy a point-of-sale system from Groupon?...
You're the Boss
Monday, May 20, 2013
The Small Picture: Shaking the Trees
In Santa Barbara County, the walnuts are harvested in the fall....
You're the Boss
Friday, May 17, 2013
Is It Smart Pricing to Create the ‘Appearance' of a Discount?
Would it work in your business? Would you do it?...
You're the Boss
Friday, May 17, 2013
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