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Occam's Razor: Data Analysis (Blog)
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball ...
Occam's Razor: Data Analysis
Monday, June 10, 2013
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current ...
Occam's Razor: Data Analysis
Monday, May 20, 2013
Eight Silly Data Things Marketing People Believe That Get Them Fired.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different contin...
Occam's Razor: Data Analysis
Monday, April 29, 2013
Eight Silly Data Myths Marketing People Believe That Get Them Fired.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different contin...
Occam's Razor: Data Analysis
Monday, April 29, 2013
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data coll...
Occam's Razor: Data Analysis
Monday, April 08, 2013
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations...
Occam's Razor: Data Analysis
Monday, March 18, 2013
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of dat...
Occam's Razor: Data Analysis
Monday, February 25, 2013
7 Incredible Web Design, Branding, Digital Marketing Experiences
We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences - or, at the very minimum, experiences that seem to be stuck in 1991. As a D...
Occam's Razor: Data Analysis
Monday, January 28, 2013
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analy...
Occam's Razor: Data Analysis
Wednesday, January 02, 2013
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile ...
Occam's Razor: Data Analysis
Monday, December 03, 2012
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