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The Altimeter Blog

Visit Site - http://www.altimetergroup.com/blog

Charlene Li

Li, whose Groundswell is a great primer on using social media to connect with your customers, is a former analyst for Forrester Research. That means she is comfortable with stats, buzzwords, and long papers on corporate strategy. But as the founder of her own consulting firm and a longtime blogger, she is also a practitioner, which means she knows not only what is supposed to work but also what actually does. [Read More]

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Latest Posts:
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Yahoo!'s Billion Dollar Tumblr Acquisition: Everything you need to know
By now you've more than heard about Yahoo's massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer's Yahoo earns a new shot at digital relevance, and hun...
The Altimeter Blog
Thursday, May 23, 2013
 
Google better organizes our world -and sells us back the experience
This post originally appeared on my Altimeter analyst Jeremiah Owyang’s Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year's over hyped skydiving was replaced by down to earth by grounded produ...
The Altimeter Blog
Wednesday, May 15, 2013
 
New Research: Organize for Content
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasin...
The Altimeter Blog
Thursday, April 25, 2013
 
Four Disruption Themes for Business
By Altimeter’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber: Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Chr...
The Altimeter Blog
Thursday, April 18, 2013
 
The Phone Doesn't Matter In #FacebookPhone
This post was also cross-posted at my blog makemobilework.com. We all gathered amidst the rain and clouds at Facebook HQ, 1 Hacker Way, Menlo Park, CA to see what would be unveiled. A new flagship Android phone, tailored toward Facebook users?...
The Altimeter Blog
Thursday, April 04, 2013
 
SXSW Interactive: Exploring the Perhiphery
SXSW Interactive—or what I like to call it, "Geek Mardi Gras"—is over, and the dust is settling. Although there was no real central theme at this year's SXSW Interactive conference, there were very interesting themes on the periphery of digital. It's...
The Altimeter Blog
Monday, March 25, 2013
 
SXSW 2013: Altimeter Group Wrap-Up
Well, it’s been a week since SXSW 2013 and here at Altimeter Group, we've had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even press media. We’ll be updating as more coverage com...
The Altimeter Blog
Wednesday, March 20, 2013
 
Altimeter's Take: The Technologies That Matter from SXSW 2013
By Chris Silva (who’s cross posted on his blog) and Jeremiah Owyang (cross posted), Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever SXSW is no longer about disruptive t...
The Altimeter Blog
Thursday, March 14, 2013
 
SXSW is a Festival -Not Just A Conference
By Jeremiah Owyang, cross-posted on Web Strategy Blog Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended ...
The Altimeter Blog
Tuesday, March 12, 2013
 
Monolithic Mobile, Will You Buy In?
This post originally appeared on analyst Chris Silva’s blog MakeMobileWork.com My colleague Brian’s blog is abuzz with comments about mobile strategy, so key to success he urges readers to “[f]orget about social media,” at lea...
The Altimeter Blog
Tuesday, February 26, 2013
 
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