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The Altimeter Blog

Visit Site - http://www.altimetergroup.com/blog

Charlene  Li

Li, whose Groundswell is a great primer on using social media to connect with your customers, is a former anal [Read More]

Categories: CEO Blogs | Strategy and Ideas


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Latest Posts:

Reflecting on 10 Years of Groundswell and What To Do Next
10 years ago, my co-author Josh Bernoff and I released our first book, "Groundswell: Living in a World Transformed by Social Technologies". On this anniversary, I wanted to reflect on what our expectations were when we published that work, what has c...
The Altimeter Blog
Wednesday, April 25, 2018


5 Essential Features Your CRM Should Have in 2018
Modern CRMs can act as the bridge between sales, service and marketing, and power automated, personalized engagement with customers throughout the organization. Learn 5 features your CRM must have to be used as a true customer intelligence platform. ...
The Altimeter Blog
Wednesday, April 4, 2018


Choosing the Right Customer Experience Management Platform
Explore the right CEM platform to best serve your customers. The post Choosing the Right Customer Experience Management Platform appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Thursday, February 22, 2018


GDPR Beyond May 25, 2018: Implications for Strategists and Marketers
On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) will go into effect. It will trigger profound changes within organizations of all kinds that collect data from EU residents, requiring alterations in process, technology,...
The Altimeter Blog
Wednesday, February 14, 2018


Altimeter's Top 9 Digital Trends for 2018
The digital trends Altimeter's analysts predict will have the biggest impact this year. The post Altimeter's Top 9 Digital Trends for 2018 appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Monday, January 1, 2018


The Digital Change Agent's Manifesto
Explore how change agents drive digital transformation within their organizations. The post The Digital Change Agent's Manifesto appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Tuesday, December 5, 2017


The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust
What is the impact of AI on CX? The post The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Thursday, November 16, 2017


How Millennials Drive Brand Relevance
The similarities and differences across generations when it comes to how they view brands. The post How Millennials Drive Brand Relevance appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Tuesday, October 24, 2017


Creating a Data-Driven Strategy for Customer Experience
Understand how data is key to creating the ideal customer experience. The post Creating a Data-Driven Strategy for Customer Experience appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Friday, October 13, 2017


The 2017 State of Digital Transformation
To what extent are businesses investing in digital strategies? The post The 2017 State of Digital Transformation appeared first on Brand and Marketing Consultancy | Prophet....
The Altimeter Blog
Wednesday, October 4, 2017



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