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PR 2.0

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Brian Solis is among the original thought leaders who paved the way for Social Media. In PR 2.0, he blogs abou [Read More]

Categories: Social Media and Web 2.0 | Technology

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The technology behind psychographic marketing can be used for good, evil or…advertising
This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism and brand. To be honest, it was my first time stepping out of the Dubai airport. In the past, Dubai was only a stop ov...
PR 2.0
Friday, November 10, 2017

The Past, Present and Future of Social Media
A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (...
PR 2.0
Monday, November 6, 2017

Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I've made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who a...
PR 2.0
Monday, October 30, 2017

Customer Experience is Defined by the Experience Customer's Have, Remember and Share
The funny thing about customer experience is that, for all of its good intentions, it is a bit ironic. Many businesses talk about the importance of customer experience (CX). At the same time, many are prioritizing investments in new technologies and ...
PR 2.0
Tuesday, October 3, 2017

Business Innovation, Culture 2.0 and the Importance of Shared Experiences
Leo Bottary is a well-known author and keynote speaker. He's also a long-time friend of mine. For several years, I had the opportunity to tour the Vistage conferences as they toured the U.S. I nope to experience the opportunity to meet CEOs and senio...
PR 2.0
Thursday, September 28, 2017

The Construct for Digital Transformation and Business Model Innovation
Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on the role, department and mindset, digital transform...
PR 2.0
Wednesday, September 27, 2017

Social media gave everyone a voice, on the other hand, it also gave everyone a voice
We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we're drowning in abunda...
PR 2.0
Monday, September 25, 2017

The Future of Brand, Tech and Business is Experience
If you've never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that's anything but a conference. I've ...
PR 2.0
Tuesday, September 19, 2017

Contrary to Its Name, Digital Transformation is not Digital-First: An Interview with Steve Snyder of the Massachusetts Convention Center Authority
"To thrive in a digital economy, create a safe and empowered environment for employees to learn and take risks." Technology may be at the core of digital transformation, but it's severely limited in its promise if it's not influenced by human beings....
PR 2.0
Thursday, September 14, 2017

Breaking the Digital Fourth Wall Through Experiential Storytelling
The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller "breaks the fourth wall" when they address the audience directly.  As an analyst, author, blogger, podcaster and creato...
PR 2.0
Monday, September 11, 2017

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