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PR 2.0

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Brian Solis is among the original thought leaders who paved the way for Social Media. In PR 2.0, he blogs abou [Read More]

Categories: Social Media and Web 2.0 | Technology

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Latest Posts:

The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They're typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are ...
PR 2.0
Friday, May 11, 2018

The Human Dimension of Innovation and Digital Transformation
Any time I get to visit Madrid, Spain (España!), I take it. It's where my mother was born and it's where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to vi...
PR 2.0
Monday, April 30, 2018

Customer Experience, Where It is Now, and Where It Will Go Next
Leo Bertelli was gracious enough to invite me for an interview on the state and future of CX.  The conversation was so engrossing that I wanted to share it with you here. I hope it helps you! What do you think have been the most significant advances ...
PR 2.0
Tuesday, April 24, 2018

Experience Innovation - Designing for the X Factor in Customer Experience
Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help ca...
PR 2.0
Tuesday, April 17, 2018

The Rise of Cryptocurrency and Blockchain Evangelists
Have you noticed the shift in focus of the evolving digital expert? We have… The Gapingvoid team and I have collaborated on many projects over the last decade. Our work has focused on prodding executives and entrepreneurs to think differently in thei...
PR 2.0
Monday, April 16, 2018

In Pursuit of Relevance
Welcome to irrelevance population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday's norms, minds...
PR 2.0
Wednesday, April 11, 2018

Customer Experience For The Win #FTW
I had the opportunity to keynote UNITE by Satmetrix recently on the topic of experience design for modern customers. Leading up to the event, I joined the team on a podcast to discuss the topic in-depth. I share it with you here in the hopes that it ...
PR 2.0
Friday, April 6, 2018

For Decades, Technology Scaled Businesses Away from People; It's Time To Bring Customers Closer
For decades, businesses used technology to distance themselves from customers. Systems and processes helped companes automate, grow and scale transactions and service. Moving forward, we have to explore technology and service innovation to deliver ag...
PR 2.0
Thursday, April 5, 2018

If you had one hour with Mark Zuckerberg, what would you ask? Here's what I learned about the state and future of Facebook, data, politics and bad actors
onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to...
PR 2.0
Thursday, April 5, 2018

The Future of Brand is Experienced and Shared
That one time I was in Genève… What a wonderful way to start any sentence. Shortly after X: The Experience When Business Meets Design launched, I was invited by my good friend Arnaud Grobet to visit Genève. The trip was meant to serve as a mini book ...
PR 2.0
Wednesday, April 4, 2018

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