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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

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Money For Nothin' And Stocks For Free
JPMorgan enters the retail investing price war....
Tuesday, September 25, 2018

Digital Media Startup Success Plan: A Conversation with Annafi Wahed
Forrester isn't a political organization and we don't cover political news, but it would be silly not to acknowledge the fact that today's turbulent political environment affects us and our clients. It does and it will continue to in ways that Forres...
Tuesday, September 25, 2018

Profiling Insurtech: Q&A With David Vanek, CEO Of Anorak
"Insurance is sold, not bought." This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPa...
Tuesday, September 25, 2018

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverag...
Tuesday, September 25, 2018

How To Use Emotion To Deliver Your Brand Promise
In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially ow...
Monday, September 24, 2018

Beyond Moore's Law: How Exponential Technology Will Drive Disruption
I've been thinking a lot about exponential technology and asking myself: "Is disruptive change due to ‘Moore's Law' done?" Newsweek recently proclaimed, "The Future Is Uncertain As Moore's Law Comes To An End." However, while most experts agree that ...
Monday, September 24, 2018

Disruptive Innovation: Enterprise Success Stories
As I've reported, the degree of tech-driven market disruption has never been a higher priority for every company, across every industry, than it is today. Thanks to rapidly evolving emerging technologies like AI/ML, IoT and blockchain, as well as the...
Monday, September 24, 2018

Bad Bots Are Stealing Data AND Ruining Customer Experience
Bad Bots Are Affecting Your Company More Than You Might Think Every online customer touchpoint - including websites, mobile apps, and APIs - is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing frau...
Saturday, September 22, 2018

Talking SaaS — It's All About The Experience (Video)
There's a lot to love about the SaaS model: flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet just as many digital transformation efforts have stalled, and companies have also be...
Friday, September 21, 2018

Nike Scores A Customer-Values Touchdown
Unless you were on the Appalachian Trail for a few weeks, you know what I'm talking about. I'll start with this paragraph from our newly published analysis of Nike's "Just Do It" campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: J...
Friday, September 21, 2018

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