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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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FORRward: A Quick Weekly Read For Tech And Marketing Execs
It's Time To Start Talking About Professional Licensing For Software Engineers It wasn't until enough boilers blew up that mechanical engineers had to get licensed. It wasn't until bridges and buildings started collapsing that civil engineers and arc...
Forrester
Wednesday, March 20, 2019


Accessible Pizza And Other Highlights From CSUN 2019
Domino's Pizza suffered a major blow recently: A federal appeals court reversed a lower court ruling* and affirmed that the Americans with Disabilities Act (ADA) does cover the Domino's websites and mobile apps — and yours, too. The lower court will ...
Forrester
Wednesday, March 20, 2019


Digital Myth No. 5 — Every Tech Vendor Is An Expert In Digital Transformation
While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create new customer or employee digital experiences, bu...
Forrester
Tuesday, March 19, 2019


What's Going On With Online Grocery
Last week, IRI hosted its annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world's largest analytics firms. Among a slew of o...
Forrester
Tuesday, March 19, 2019


Shapeshift Your Retail Offer With Software-Defined Stores
We've all learned about the advantages of software-defined infrastructure. We don't think twice about network or desktop virtualization. But what about using software to define and remotely manage store infrastructure and applications? Think about th...
Forrester
Tuesday, March 19, 2019


Data Management Platform Coverage Takes On A New Look
When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns. It was like mining for gold; we wanted to discover something...
Forrester
Monday, March 18, 2019


The French And UK Customer Experience Index Results Are In!
Each year, based on a survey of your customers, Forrester releases results of its Customer Experience Index (CX Index™). The methodology measures how well a brand's customer experience strengthens the loyalty of its customers and ultimately drives bu...
Forrester
Monday, March 18, 2019


The Future of Department Stores
    The Department Store's Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands' direct to consumer initiatives. Synchronizing supply and demand to  sell invento...
Forrester
Sunday, March 17, 2019


Choosing The Right NoSQL Product
NoSQL is more than a decade old! Only a few years ago we were talking about how NoSQL was still maturing and its ecosystem still evolving. Today, NoSQL is used by more than half of large companies around the globe to support all kinds of workloads. C...
Forrester
Thursday, March 14, 2019


Creative Media Outshines The Technology
The excess of Adtech and Martech like demand side platforms (DSPs) and data management platforms (DMPs) give marketers all the control and insights required to run efficient and effective media campaigns. The prospect of marketers owning their data a...
Forrester
Thursday, March 14, 2019



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