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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

Robotics Quotient — Maximize Value From AI And Automation Investments
AI and automation have risen to the top of CIOs' agendas, but most companies aren't prepared to recognize the full value from their investments. While they've spent money on technology, they haven't invested enough in fundamentals — the people, leade...
Forrester
Tuesday, December 11, 2018


Help Rogue IT Go Legit With Citizen Development Platforms
Meet Ray. He's the director of loan operations at a bank — and he's running out of patience. It takes ages to process customer requests, find customer info, and decide on loans. His team is doing the best it can but is demoralized by poor customer re...
Forrester
Monday, December 10, 2018


Coupa's Acquisition Of Hiperos Adds To The Suites Vs Portfolios Vs Best-Of-Breed Debate
Clients often ask me, when they are selecting an ePurchasing product such as eProcurement, whether they should choose the best product in that category or look for a vendor that also offers products in related categories such as Contract Lifecycle Ma...
Forrester
Monday, December 10, 2018


Coupa's Acquisition Of Hiperos Adds To The Suites Vs. Portfolios Vs. Best-Of-Breed Debate
Clients often ask me, when they are selecting an ePurchasing product such as eProcurement, whether they should choose the best product in that category or look for a vendor that also offers products in related categories such as contract lifecycle ma...
Forrester
Monday, December 10, 2018


IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL
IBM's journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 bi...
Forrester
Monday, December 10, 2018


"Crap" Content Continues To Describe B2B Marketing — Don't Let It Describe Yours
In 2013, Doug Kessler and the crew at Velocity Partners published "Crap: the single biggest threat to B2B content marketing" - a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partn...
Forrester
Friday, December 7, 2018


Trends In Marketing Measurement You Need To Follow In 2019
Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measur...
Forrester
Thursday, December 6, 2018


There's No "Data Strategy" — Align Insights Priorities To Your Business Strategy
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage...
Forrester
Thursday, December 6, 2018


Video: Busting The 2 Myths Of Low-Code Platforms
...
Forrester
Thursday, December 6, 2018


Video: Busting The Two Myths Of Low-Code Platforms
...
Forrester
Thursday, December 6, 2018



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