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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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$122 Billion: The Marketing Technology and Services Investment Sticker Shock
At $90 Billion today and growing to $122 Billion by 2022, CMOs are pouring budgets into investments which align their organization's operations with greater customer and experience focus. Planning and budgeting for the technology and services investm...
Forrester
Tuesday, April 24, 2018


The Sorry State of Digital Transformation in 2018
Software eats the world, right? We've been saying that for how long now? (1997 in my case, I think.) And we're still transforming? Yep. That's taking so long is just an indication of just how hard it is for companies to change how they operate. But h...
Forrester
Tuesday, April 24, 2018


Bank Of America Lowers Security, Removes One-Time Passwords At Payee Add/Change
With the latest change to the BofA online banking bill pay service (which added all sorts of unnecessary and distracting icons and ugly fonts), the bank decided to remove the one-time password two-factor authentication (OTP 2FA) requirement to force ...
Forrester
Tuesday, April 24, 2018


Stop Playing "Telephone" With Data And Analytics. Change The Game With The GQMD Framework
Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes.  The insights tumble into a gap between you and your budget-holding stake...
Forrester
Tuesday, April 24, 2018


Sometimes questions are the fastest path to solutions
Sometimes questions are the fastest path to solutions By nature, people like to help. Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this. And while the optimal outcome for that di...
Forrester
Monday, April 23, 2018


Facebook Backtracks On Users' Privacy One More Time.
Written with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg's hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to ma...
Forrester
Friday, April 20, 2018


Facebook Backtracks On Users' Privacy One More Time
Written with Paul McKay, Senior Analyst at Forrester After Mark Zuckerberg's hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to man...
Forrester
Friday, April 20, 2018


Marketers, You Desperately Need A New Mindset
You have to feel bad for marketers: For years, they've tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers. To guide their progress, they've fallen back on familiar routines: benc...
Forrester
Friday, April 20, 2018


Retailers: You're In a Tech Hiring Race, Follow Home Depot's Lead.
This week, The Home Depot  announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800 person tech team with another 1,000 IT, product and CX tech workers. What's behind this? Not one to rest on its laure...
Forrester
Thursday, April 19, 2018


Retailers: You're In a Tech Hiring Race; Follow Home Depot's Lead
This week, The Home Depot  announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800-person tech team with another 1,000 IT, product, and CX tech workers. What's behind this? Not one to rest on its laur...
Forrester
Thursday, April 19, 2018



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