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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

Talking SaaS — It's All About The Experience (Video)
There's a lot to love about the SaaS model: flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet just as many digital transformation efforts have stalled, and companies have also be...
Forrester
Friday, September 21, 2018


Nike Scores A Customer-Values Touchdown
Unless you were on the Appalachian Trail for a few weeks, you know what I'm talking about. I'll start with this paragraph from our newly published analysis of Nike's "Just Do It" campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: J...
Forrester
Friday, September 21, 2018


Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition
I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe's history, and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud ...
Forrester
Friday, September 21, 2018


It's Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency
So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privac...
Forrester
Thursday, September 20, 2018


Is the DataOps Workbench a Thing?
Data ops, data engineering, data development - oh my! From new roles, teams, skills and processes, the hot topic on everyone's mind is data ops. I started to notice the data ops emergence back in 2015 as companies began to look at agile development t...
Forrester
Wednesday, September 19, 2018


Is The Data Ops Workbench A Thing?
Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone's mind is data ops. I started to notice the data ops emergence back in 2015 as companies began to look at Agile deve...
Forrester
Wednesday, September 19, 2018


Who Will Win The Future Of Payments?
Autonomous payments is the future state of payments - and banks, merchants and payment vendors need to prepare now. Venture funding in this arena already exceeds $28 billion. Coupled with intensifying economic and political forces, consumers globally...
Forrester
Wednesday, September 19, 2018


Media Consultancies Come Of Age
The first Forrester Wave™ on global media agencies reveals the category-adding technology, services, and capabilities to leap beyond conventional media planning and buying. Media agencies are beginning to transform into media consultancies. However, ...
Forrester
Tuesday, September 18, 2018


Stripe Moving into Point of Sale Transaction Processing
Stripe, one of the leading payment providers for online and platform businesses announced today "Stripe Terminal" to tackle the merchant challenges around in-person payments. Stripe's solution combines several of the technology components that go int...
Forrester
Monday, September 17, 2018


Stripe Moving Into Point-Of-Sale Transaction Processing
Stripe, one of the leading payment providers for online and platform businesses, today announced "Stripe Terminal" to tackle the merchant challenges around in-person payments. Stripe's solution combines several of the technology components that go in...
Forrester
Monday, September 17, 2018



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