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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

AI, Automation, And Robotics . . . Oh My!
As companies strive to improve customer experience through better customer and employee engagement, they inevitably face the problem of scalability. How can we provide a seamless, convenient, and consistent experience to all our customers? And how ca...
Forrester
Wednesday, May 22, 2019


Make Addressing Climate Change A Priority For Your Tech-Driven Innovation Efforts
If your firm is customer-obsessed, then a key focus should be on addressing emerging customer needs — and, sadly, where and how customers can live is rising fast as a global concern. As noted in my new Forrester report on the importance and impact of...
Forrester
Tuesday, May 21, 2019


The Impact Of Digital Transformation On The Vulnerability Management Space
As I'm kicking off the next iteration of the Forrester Wave™ for vulnerability risk management in the coming weeks, I've been fielding a lot of questions about what I'm going to be focusing on and why. Traditional vulnerability management solutions d...
Forrester
Tuesday, May 21, 2019


Service Providers Begin To Get With The New Dynamic At Microsoft
Microsoft CEO Satya Nadella made a statement last year at a media briefing that has stuck with me: ". . . Our business model fundamentally is about creating more surplus outside us. We will only be long-term successful if people are making more money...
Forrester
Tuesday, May 21, 2019


Employee Engagement And Cultural Transformation Drive Customer Experience
Employee engagement is critical for customer experience....
Forrester
Tuesday, May 21, 2019


Harry's Acquisition Reaffirms It: Brand-Building's In A Generational Shift
Like fading celebrities, brand owners fear one thing most of all: irrelevance. "I think my mom/dad/grandma/grandpa uses them." The horror. Edgewell Personal Care's most recent annual report is all about that horror. In so many words, it acknowledges ...
Forrester
Monday, May 20, 2019


CX Execs Rise To Power Across B2C And B2B Industries
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we've seen more than 1,000% growth in the CX executive ...
Forrester
Monday, May 20, 2019


FORRward: A Weekly Read For Tech And Marketing Execs
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had ...
Forrester
Monday, May 20, 2019


CX NYC 2019: Q&A With Rick Parrish On Values-Based Selling
Consumers are paying close attention to brands' moral, social, and political values. They're making buying decisions based on the values a brand stands for. However, our research shows that companies lack a systematic approach to values. At CX NYC 20...
Forrester
Monday, May 20, 2019


Global Accessibility Awareness Day: Equal Access Is Good Business
Yesterday, my LinkedIn feed lit up with posts from individuals and companies stating their commitment to digital inclusion. Why? Because it was Global Accessibility Awareness Day (GAAD), a day aimed at getting everyone talking and learning about digi...
Forrester
Friday, May 17, 2019



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