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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

It's A New Type Of Digital Holiday Season
This blog post is part of Forrester's Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the Thanksgiving holiday!). Initially finding its way to ...
Forrester
Tuesday, October 16, 2018


Contact Centers Have Moved To Cloud. What's Next?
As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations which preserve legacy on premise software, or organizations that wish to maintain the techn...
Forrester
Monday, October 15, 2018


Contact Centers Have Moved To Cloud — What's Next?
As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations that preserve legacy on-premises software or organizations that wish to maintain the techno...
Forrester
Monday, October 15, 2018


How Consumers Really Feel About Your Loyalty Program
Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy a...
Forrester
Monday, October 15, 2018


Assess Your Innovation Capability Maturity
with Pascal Matzke and Michael Glenn Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless,...
Forrester
Friday, October 12, 2018


Your Experience Design Provider Builds Its Own Products And Invests In Startups? Good!
About half of the 51 XD providers we surveyed recently — agencies and consultancies such as Astro Studios and Work & Co that provide experience design (XD) services — are also: Developing their own products. Founding startups and maintaining equi...
Forrester
Thursday, October 11, 2018


Privacy Topples Attribution Measurement . . . For Now
News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Goog...
Forrester
Thursday, October 11, 2018


Industry Ecosystems Will Be The Next Frontier In SaaS
Nearly 20 years after SaaS giants such as Salesforce and NetSuite made their foray into the world of enterprise applications, we still see SaaS disrupting the traditional software world at a fast pace. SaaS growth remains high — with legacy software ...
Forrester
Thursday, October 11, 2018


Digital Transformation: Why Culture Is So Key
I am really honored to have represented Forrester in the jury of the eCAC40/Les Echos Index measuring the digital maturity of the largest French companies quoted at the French stock exchange (CAC 40 Index). The results are as follows (top 10 only): S...
Forrester
Thursday, October 11, 2018


Spring Cleaning In December: Declutter Your Insights House
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don't have any more room in your complex data and analytics environm...
Forrester
Thursday, October 11, 2018



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