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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

Lottery math is human math
It's irrational to buy a lottery ticket. And yet, millions do, even more when the prize is huge. The odds of winning the $1.6 billion MegaMillions lottery are vanishingly small. You're 400 times more likely to be hit by lightning. The benefit of a wi...
Seth Godin Marketing Blog
Tuesday, October 23, 2018


Uphill both ways
A naive dream is that it's possible to go on a long bike ride-and enjoy the journey going downhill in each direction. Newton had it right… you're going to need to go uphill in order to go downhill. Too often, though, we set up our projects and our fr...
Seth Godin Marketing Blog
Monday, October 22, 2018


Social media is a symptom, not a tactic
When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be a significant social media presence. People will talk about you in ways that they like to talk…...
Seth Godin Marketing Blog
Sunday, October 21, 2018


Triggers and cycles
A trigger prompts a cycle. And a cycle might go on longer than it should. The first spoonful of ice cream can trigger a cycle of binge eating that you regret later. The silence of walking into an empty house might trigger you to turn on the TV, and t...
Seth Godin Marketing Blog
Saturday, October 20, 2018


We are not the enemy (if we try)
Fewer than 1% of our population works hard to divide us. To pit people against one another for their selfish aims. These are the pundits, divisive politicians, media companies and short-term trolls who have decided that schisms and fights are a good ...
Seth Godin Marketing Blog
Friday, October 19, 2018


Work that matters for people who care
That's the actual title for my new book. Or maybe it's, "people like us do things like this." It's technically called, "This Is Marketing." It's about modern marketing, the way we spread ideas when we care enough to do it with respect, empathy and hu...
Seth Godin Marketing Blog
Thursday, October 18, 2018


Big software/lousy software
Capitalism is fueled by choice. It's choice that drives suppliers to do better work, because they know you can pick a competitor. Choice moves power from the supplier to the customer. Software works as a business. The cost of supporting one more user...
Seth Godin Marketing Blog
Wednesday, October 17, 2018


Learning without doing
It's certainly possible. But it's unlikely you could learn to ride a bike by watching a lot of videos about it. Or teach a toddler to walk. In fact, it's unlikely that you could learn to sell, to design useful objects or to solve interesting problems...
Seth Godin Marketing Blog
Tuesday, October 16, 2018


"Here we go again"
We all say that to ourselves. The question is: when do you say it? Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone? Or do you say it when you're engaged, winning, changing things and in the groove? Because the...
Seth Godin Marketing Blog
Monday, October 15, 2018


Mirror, mirror
When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at wh...
Seth Godin Marketing Blog
Sunday, October 14, 2018



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