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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

The 10x lesson
The 10x programmer, the 10x strategy expert, the 10x surgeon. This is something we are always in search of. The human who is playing at a different level, generating work that changes everything. The thing is: a 1x contributor can't become a 10x mere...
Seth Godin Marketing Blog
Tuesday, December 18, 2018

The digital swirl is real, it's disconcerting and it's loaded with possibility
For millions of years, we've evolved to live in community. Our brains, which are hugely expensive to maintain, got bigger and bigger, primarily to support our ability to engage with others. It's not simply a useful way to pass the time-it's a surviva...
Seth Godin Marketing Blog
Monday, December 17, 2018

The worst kind of problem is precisely the kind of problem we're not spending time worrrying about. It's not the cataclysmic disaster, the urgent emergency or the five-alarm fire. No, the worst kinds of problems are chronic. They grow slowly over tim...
Seth Godin Marketing Blog
Sunday, December 16, 2018

Working in a studio
The boss in a factory relies on compliance. More compliance leads to more profits. Do what you're told, faster and cheaper, repeat. This is the history of the twentieth century. The studio, on the other hand, is about initiative. Creativity, sure, bu...
Seth Godin Marketing Blog
Saturday, December 15, 2018

Where's your cohort?
The people who get you. The ones who have been through it with you. Who see you. Our life is a series of cohorts, and the special ones connect with us deeply. They raise the bar and they provide a foundation for what's next. These are the source of o...
Seth Godin Marketing Blog
Friday, December 14, 2018

Respect difficult problems
They're difficult because they resist simple solutions. Glib answers and over-simplication have been tried before, and failed. People have tried all of the obvious solutions. They haven't worked. That's why we've resorted to calling them difficult pr...
Seth Godin Marketing Blog
Thursday, December 13, 2018

"I didn't do the reading"
This is a brave and generous thing to say. If you're not able (or committed enough) to do the reading before you give your opinion, please have the guts to point that out. "I didn't read the proposal, but my bias is" We're winging it. All of us. The...
Seth Godin Marketing Blog
Wednesday, December 12, 2018

Where's your Reckless Daughter?
Joni Mitchell was one of a kind. A sensation. A record-selling machine, with legions of fans. And then she made Don Juan's Reckless Daughter. A personal, idiosyncratic album that marked the final gold record of her bestselling streak. She knew exactl...
Seth Godin Marketing Blog
Tuesday, December 11, 2018

Topping off the tank
As the fossil fuel era comes to an end, gas station attendants (those few that remain, as well as the unpaid pumpers who are filling their own tanks) persist in topping off the tank. After the automatic switch senses the tank is full, they add ten or...
Seth Godin Marketing Blog
Monday, December 10, 2018

Everyone's got their thing
Their own fears. Their own narrative. Their own drama. You're not the only one. On any given day, your thing is smaller than their thing. And when things aren't going the way you expect, it's worth focusing on that....
Seth Godin Marketing Blog
Sunday, December 9, 2018

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