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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

The rigor imperative
When the project is emotional, or urgent, or loaded with resonance, it's easy to dispense with rigor. It is, after all, an emergency. No time for the process, for doing the hard part first, seeking best practices, or reverse engineering...       ...
Seth Godin Marketing Blog
Saturday, February 24, 2018


Noticed vs. missed
Will they notice that you've left? There are lots of ways to be noticed. You can be loud. Argumentative. You can be sour, difficult, a bit of a diva. You can take umbrage at every opportunity, crack jokes at the...       ...
Seth Godin Marketing Blog
Friday, February 23, 2018


"Is the noise in my head bothering you?"
The monologue that runs in our brain is loud. It's heavy-metal loud compared to the quiet signals we get from the rest of the world. All day, every day, that noise keeps going. It's the only voice that has seen...       ...
Seth Godin Marketing Blog
Thursday, February 22, 2018


Status roles
"I don't have much, but I have more than you do..." The second episode of my podcast is out today, and it's the result of perhaps fifty blog posts I wrote but didn't post, because the topic is too important...       ...
Seth Godin Marketing Blog
Wednesday, February 21, 2018


"The Luckiest Lottery Store..."
Really? That's the headline in the paper. Of course, there's no such thing as a lucky lottery store. And rational, long-term citizens never buy lottery tickets, because it's a lousy bet. But the idea of the lucky store is precisely...       ...
Seth Godin Marketing Blog
Tuesday, February 20, 2018


A changemaker's triangle
Editor, publisher, instigator. The instigator is the author, the dreamer, the writer. She creates a screenplay, founds a non-profit, says what needs to be said. The editor curates. Picks and chooses. Amplifies the essential and deletes the rest. And ...
Seth Godin Marketing Blog
Monday, February 19, 2018


Building, breaking, fixing
We spend some of our time building things, from scratch. New ideas, new projects, new connections. Things that didn't exist before we arrived. We spend some of our time breaking things, using them up, discovering the edges. And we spend...       ...
Seth Godin Marketing Blog
Sunday, February 18, 2018


Quick or smart?
Your smartphone makes you quick, not smart. Every time you pick up your quickphone, you stop inventing and begin transacting instead. The flow of information and style of interaction rewards your quickness. It helps you make decisions in this moment....
Seth Godin Marketing Blog
Saturday, February 17, 2018


"I'm not selling anything"
Of course you are. You're selling connection or forward motion. You're selling a new way of thinking, a better place to work, a chance to make a difference. Or perhaps you're selling possibility, generosity or sheer hard work. It might...       ...
Seth Godin Marketing Blog
Friday, February 16, 2018


Looking for seekers (who are looking for you)
"Don't go to the supermarket when you're hungry." The reason is obvious--when you're hungry, you're likely to buy things. The risk is that you'll buy something you don't need, because, of course, all that buying isn't actually making you less...     ...
Seth Godin Marketing Blog
Thursday, February 15, 2018



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