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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

"Are you in a hurry?"
That's what the sign at the airport cafe said. It's clearly a state of mind. Everyone at the airport is in one of two states: in a hurry, or killing time. The absolute number isn't relevant-it doesn't matter how many minutes until the flight that the...
Seth Godin Marketing Blog
Wednesday, June 20, 2018

The two simple secrets to good ideas
Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach. Secret #2 is...
Seth Godin Marketing Blog
Tuesday, June 19, 2018

Cold yeast
Almost every element of good bread happens long before it goes into the oven. Too often, we spend our time and effort on the exciting last step. And too often, we forget to spend our time and attention on the preparation that's a lot less urgent or g...
Seth Godin Marketing Blog
Monday, June 18, 2018

The trap of insightful selection
"Which one do you want?" There were 100 quarts of strawberries at the farmer's market yesterday. In answer to the farmer's question, the person ahead of me in line spent a full minute looking them all over before picking one. The thing is: 90% of the...
Seth Godin Marketing Blog
Sunday, June 17, 2018

The danger of "not good enough"
That's how we choose who to work with. We want someone who's good at their job. And the ones we pass up are usually labeled as, "not good enough." And we label ourselves as well. "I'd like to do that sort of work, but I'm not good enough." This is ob...
Seth Godin Marketing Blog
Saturday, June 16, 2018

Better and different
Digital analogs only work when they're better and different, not when they're almost the same. Chat isn't the same as chatting. Email isn't a replacement for mail. Video conferencing isn't just like being in a real conference… There's still plenty of...
Seth Godin Marketing Blog
Friday, June 15, 2018

Better together
An ideal project is one where the users are better off if others are using it too. The train to the plane in Oslo is a great example. It's faster, easier and nicer than driving. Its existence belies the argument for selfish chaos. The same is true fo...
Seth Godin Marketing Blog
Thursday, June 14, 2018

How far behind?
Should you give up? There are people who have read far more books than you have, and you will certainly never catch up. Your website began with lousy traffic stats, in fact, they all do. Should you even bother? The course you're in-you're a few lesso...
Seth Godin Marketing Blog
Wednesday, June 13, 2018

In defense of handshakes
It seems to be getting more difficult to trust that someone is going to do what they say they said they were going to do. "It was a misunderstanding." "That's not what I said." "So, sue me." When local newspapers disappear and can't keep a close watc...
Seth Godin Marketing Blog
Tuesday, June 12, 2018

Learning from the factory/dealer divide
Car factories are a bit of a miracle. They make a complex, expensive device, and they do it close to perfectly. People love their cars, and regularly buy new ones long before they need to. It's a largely solved engineering problem. On the other hand,...
Seth Godin Marketing Blog
Monday, June 11, 2018

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