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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

The struggle is real
Once a computer (or a player piano) begins to do a task, part of the appeal goes away. Yes, the goods or services might be identical, but the story we tell ourselves about what they took to create disappears. Effort is insufficient, but extraordinary...
Seth Godin Marketing Blog
Friday, September 21, 2018

Diving boards
The leap at the swimming pool is obvious indeed. Ten steps up the ladder. The wait at the end of the board. The moment in between not-diving and diving. The leap is clear. We can see it and we can feel it. In day to day life, we have worked to elimin...
Seth Godin Marketing Blog
Thursday, September 20, 2018

The internet began as a way to connect private networks. First it was university researchers. But then, as email kicked in, it was a tool for private conversations among people who knew each other. That's just one of the reasons that spam is so hated...
Seth Godin Marketing Blog
Wednesday, September 19, 2018

Toward the honest job interview
The candidate thinks, "I really need this job." The hiring manager thinks, "I'm tired of this, I really need to fill this job." As a result, the candidate says what he thinks will get him hired. He's not listening, not really. And he's not telling th...
Seth Godin Marketing Blog
Tuesday, September 18, 2018

How to run a better meeting (The conference series)
You rarely have the chance to quickly alter the culture of a group the way you do when you organize a retreat or a meeting. So many of the variables are within your control, and the outcome is often directly related to the choices you make. Sure, the...
Seth Godin Marketing Blog
Monday, September 17, 2018

Skiing out of bounds
Some people find a thrill in going under the rope and skiing on the cliffs or other terrain outside the ski area. They'll tell you that the runs are better. But if the ski area extends the boundaries, suddenly those spots aren't as attractive. Now, i...
Seth Godin Marketing Blog
Sunday, September 16, 2018

Zoom & Skype call tips (the secrets of video conferences)
If you've ever joined more than three people on a Skype or Zoom conference call, I hope you'll appreciate these tips, and perhaps share them: Sit close to the screen. Your face should fill most of it. Use an external microphone or headset. When you'r...
Seth Godin Marketing Blog
Saturday, September 15, 2018

Profitable, difficult, or important?
Apple became the first company to be worth a trillion dollars. They did that by spending five years single-mindedly focusing on doing profitable work. They've consistently pushed themselves toward high margin luxury goods and avoided just about every...
Seth Godin Marketing Blog
Friday, September 14, 2018

The risk of the Bixby button
The new Samsung phone has a hardware button on it that goes straight to their digital assistant. The good news is that adding a hotline/dedicated button/clear signpost is a dramatic and effective way to influence customer behavior. "Pull rope to stop...
Seth Godin Marketing Blog
Thursday, September 13, 2018

What are you organizing?
For a hundred years, we organized the means of production. How do we get the right people, the right machines, the right materials and get this thing built. Many of us still do this. It's important and difficult work. For thirty years, most of the pr...
Seth Godin Marketing Blog
Wednesday, September 12, 2018

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