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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

Organized crime
Best I can tell, most of the folks in the organized crime industry care a lot more about the ‘organized' part than they do the ‘crime.' Organized as in: who's up and who's down. Who gets to decide. Who's in charge and who has power. The crime is simp...
Seth Godin Marketing Blog
Sunday, May 26, 2019

On finishing well
If you start a book, you will do better if you have a plan for finishing your book. If you take the time and spend the money to go to college, it's worth considering graduating as well. Aretha Franklin died without a clearly stated will. As a result,...
Seth Godin Marketing Blog
Saturday, May 25, 2019

Defective apologies
Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: First, organizations aren't humans, and organizations ...
Seth Godin Marketing Blog
Friday, May 24, 2019

The mob fears the truth
It's not that they don't know the truth (they might, if they stopped to think about it.) It's not that they want to know the truth, either. Information is available if they looked for it. No, they fear the truth. And being part of a mob is a good way...
Seth Godin Marketing Blog
Thursday, May 23, 2019

Blockbusters vs. building blocks
It's the blockbusters that get all the hype. The home runs, the viral videos, the hits. It's the sudden shifts, the ideas that change everything, the fell swoops. Fell swoops seem like they're worth chasing, but a hit isn't a strategy, it's an event....
Seth Godin Marketing Blog
Wednesday, May 22, 2019

It's all horizontal (and books went first)
With enough top-down energy, it feels like the creator of an idea can broadcast it, anytime and anywhere. That enough hype/promo/media/leverage ought to allow a major publisher or network or candidate to bend the culture simply by yelling. If you fol...
Seth Godin Marketing Blog
Tuesday, May 21, 2019

Digital hygiene
"You do it like that?" Every day, we're at our machines, clicking and swiping and typing. And it's entirely possible that the methods you've developed are costing you at least an hour a day in wasted time. That your desktop isn't supposed to have 2,0...
Seth Godin Marketing Blog
Monday, May 20, 2019

This will take two hours
We have so many forms of "this will only take a minute" inputs. We have Slack, which is optimized for, "yep, I saw that." We have email, which is optimized for, "I cleared my inbox" or possibly, "I'll do this later." We have Twitter, which is optimiz...
Seth Godin Marketing Blog
Sunday, May 19, 2019

Bo Diddley
In 1955, Bo Diddley released his first record. It became a #1 bestseller. The name of the track? "Bo Diddley." It was a song about a singer and his work. That's what it sounds like when you own it. When you sign your work. If you're going to step up ...
Seth Godin Marketing Blog
Saturday, May 18, 2019

Three kinds of ‘forever'
There's the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it's going to last forever. It's one thing to tolerate a bumpy landing on an airplane, because you know it'll be ov...
Seth Godin Marketing Blog
Friday, May 17, 2019

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