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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

The problem with puffery
Muhammad Ali was his own hype man, a poet of puff. And it worked. For a few reasons: For a long time, it was true. He was the greatest. It was fun to watch, part of the deal. And, when it ended, and it usually does, the audience was okay with that. L...
Seth Godin Marketing Blog
Sunday, July 22, 2018


Beyond posturing, placebos or belief
Statistics, well done, are astounding. They tell us, clearly and completely, what is actually happening. Ignaz Semmelweis saved a million lives (eventually) with his approach to statistics, despite the fact that he was arguing for a significant chang...
Seth Godin Marketing Blog
Saturday, July 21, 2018


Doing it completely and totally wrong
Sriracha hot sauce does it all wrong, of course. The label contains more than five identifiable typefaces. The distribution method was sort of odd. The pricing is way too low. Trademark protection is non-existent. Line extensions were avoided. The ma...
Seth Godin Marketing Blog
Friday, July 20, 2018


Avoiding the GIGO trap
"Garbage in, garbage out." It has a nice ring to it. And engineers have long embraced it as a mantra. If you don't put the right stuff in, don't expect to get good results. And so, when we banned leaded gasoline, the car industry complained that they...
Seth Godin Marketing Blog
Thursday, July 19, 2018


Batting average is a trap
Baseball is not an accurate representation of life. In baseball, batting average matters because the outcome of the game is directly related to the percentage of times each batter gets on base. But in life, we're not keeping track of how many times y...
Seth Godin Marketing Blog
Wednesday, July 18, 2018


Five ways to make your presentation better
Make it shorter. No extra points for filling your time. Be really clear about what it's for. If the presentation works, what will change? Who will be changed? Will people take a different course of action because of your work? If not, then why do you...
Seth Godin Marketing Blog
Tuesday, July 17, 2018


We're still clueless about lifetime value
If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store's ongoing revenue. If a kid has a lousy first grade te...
Seth Godin Marketing Blog
Monday, July 16, 2018


First annual condiment showcase
Totally off topic, a few condiments most people don't know about that I'm happy to bring to your attention. $5 each will buy you a month's worth of delight. It's hard to beat. Here they are with links, but you can find them locally, I hope. Lao Gan M...
Seth Godin Marketing Blog
Sunday, July 15, 2018


‘Fountain' matters now more than ever
A hundred years ago, Elsa von Freytag-Loringhoven, the original punk artist, and also a Baroness, created a work of art that caused a sensation. Her friend (put that in air quotes, please) Marcel Duchamp came to her rescue when the work was originall...
Seth Godin Marketing Blog
Saturday, July 14, 2018


A catastrophe journal
Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you). Every time you're sure you've blown it, completely blown it, that you're certain you're going to get disbarred, fi...
Seth Godin Marketing Blog
Friday, July 13, 2018



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