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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

You will not be surprised by artificial intelligence
That's because it's incremental. Every time a computer takes over a job we never imagined a computer can do, it happens so gradually that by the time it's complete, we're not the slightest bit amazed. We now have computers that...       ...
Seth Godin Marketing Blog
Saturday, March 24, 2018

How many hops?
Some things, like your next job, might happen as the direct result of one meeting. Here I am, here's my resume, okay, you're hired. But most of the time, that's not the way it works. You meet someone. You do...       ...
Seth Godin Marketing Blog
Friday, March 23, 2018

Overpinnings when the underpinnings go away
Years ago, most middle class people had a huge, expensive piece of furniture in their living room. It played music and captured radio broadcasts. The high-end stereo business was the overpinning built on this underpinning. "If you're already going to...
Seth Godin Marketing Blog
Thursday, March 22, 2018

Mobile blindness
You don't need a peer-reviewed study to know that when people surf the web on their smartphones, they're not going as deep. We swipe instead of click. We scan instead of read. Even our personal email... We get exposure to...       ...
Seth Godin Marketing Blog
Wednesday, March 21, 2018

The beat goes on
That's what makes it the beat. There are other things that stop. That start. That go faster or slower. But don't worry about the beat. We can't change the beat. The beat continues. When we're watching it, it continues, and...       ...
Seth Godin Marketing Blog
Tuesday, March 20, 2018

Getting the default settings right
We know that the default settings determine the behavior of the group. Organ donation, 401k allocations, the typeface on our word processor--the way it's set to act if we don't override it is often the way we act. Because often,...       ...
Seth Godin Marketing Blog
Monday, March 19, 2018

Yes, there's a free lunch
In a physical economy in which scarcity is the fundamental driver, eating lunch means someone else gets less. But in a society where ideas lead to trust and connection and productivity, where working together is better than working apart, where...   ...
Seth Godin Marketing Blog
Sunday, March 18, 2018

"What does this remind you of?"
That's a much more useful way to get feedback than asking if we like it. We make first impressions and long-term judgments based on the smallest of clues. We scan before we dive in, we see the surface before we...       ...
Seth Godin Marketing Blog
Saturday, March 17, 2018

Everyone has an accent
The fact that we think the way we speak is normal is the first clue that empathy is quite difficult. You might also notice how easy it is to notice people who are much worse at driving than you are--but...       ...
Seth Godin Marketing Blog
Friday, March 16, 2018

We make our own taste, and call it reality
Most of us say, "this is better, therefore I like it." In fact, the converse is what actually happens. "I like it, therefore I'm assuring you (and me) that this is better."       ...
Seth Godin Marketing Blog
Thursday, March 15, 2018

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