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Mar 27, 2024
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales...
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Mar 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric...
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Mar 27, 2024
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it's easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that's not...
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Mar 27, 2024
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take center stage. That momentum gained further traction when EA Sports included women's teams and players in their video game for the first time with EA FC...
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Mar 27, 2024
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race to lick up the brand's new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined...
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Mar 27, 2024
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field. The nominations for 2024 are now open. Last...
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Mar 27, 2024
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the...
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Mar 27, 2024
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women's sports. "Right now, culturally, there's so much excitement...
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Mar 27, 2024
It's not easy being green, so the Hulu integration on Disney is going teal. Disney announced the launch today of Hulu on Disney in the U.S. for Disney bundle subscribers, combining the Disney and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers--those...
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Mar 27, 2024
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia - in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move...
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Mar 27, 2024
WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move...
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Mar 27, 2024
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its "Gold Bunny Getaway," a seaside home located in Carlsbad,...
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Mar 27, 2024
The secondhand clothing market is growing 15 times faster than traditional apparel, and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUp released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what barriers and opportunities retail...
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Mar 27, 2024
The secondhand clothing market is growing 15 times faster than traditional apparel and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUP has released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what barriers and opportunities...
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Mar 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted...
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Mar 26, 2024
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. The news was first reported by the New York Post. It sold film and television publisher The A.V. Club to Paste Magazine, which also...
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Mar 26, 2024
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in...
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Mar 26, 2024
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences and showcasing diverse perspectives on leadership, innovation and empowerment. Tipograph and Hofstetter kick off the episode by highlighting that 50% of Brave...
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Mar 26, 2024
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined...
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Mar 26, 2024
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck's perspective, we explore the journey of The North Face in adapting to these cultural shifts, embodying the spirit of adventure while meeting the evolving demands of consumers. Gain a deeper understanding of retail's...
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Mar 26, 2024
Swapping out IDs that aren't available in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it's tricky to detect when ID spoofing is happening, that will only...
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Mar 26, 2024
Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans to produce the aggressively left-leaning political coverage that once made it an editorial lightning...
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Mar 26, 2024
The political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside the feminist publisher Jezebel, from G/O Media for an undisclosed sum. The publisher has been dormant since November 2019 and plans to produce the aggressively left-leaning political coverage that once made it an...
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Mar 26, 2024
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like hard-core metalheads. Of course they do. This is, after all, Liquid Death's twisted version of a slice of life, with e.l.f. Cosmetics...
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Mar 25, 2024
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We're tracking how these brands and more are activating in the build-up to, and during,...
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Mar 25, 2024
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount , with the deal kicking in for 2025. Between the lines CBS took on...
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Mar 25, 2024
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women's college basketball, a sport historically eclipsed by its men's counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike,...
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Mar 25, 2024
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards? Hard to say, but the...
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Mar 25, 2024
The pressure to have a "perfect" smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML...
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Mar 25, 2024
It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work. The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage...
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Mar 25, 2024
With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. In "The Floor Is Yours," a young woman and her friends lounge in a room until she sees a dance performance on television that...
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Mar 25, 2024
Manoj Bhargava, the billionaire founder of 5-Hour Energy, has only one piece of furniture in his office: a five-shelf bookcase cluttered with rival energy drink brands, many of which no longer exist, a reminder of the competitors he has bested and a testament to his single-minded pursuit of commercial dominance. A copy of Sports Illustrated...
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Mar 25, 2024
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening...
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Mar 25, 2024
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty (IAGL), which owns the global loyalty currency Avios, highlights its commitment to supporting customer savings with its first above-the-line campaign in 11 years. "Everyday," by Uncommon Creative Studio, features the unique sight of 35 e-foil surfers from around the world....
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Mar 22, 2024
On this week's episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations. During the conversation, Golden highlights the dynamic nature of the marketing industry, which demands innovative decisions and impactful actions. Golden shares his journey...
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Mar 22, 2024
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we've received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can't have it all. Promoting work/life balance as...
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Mar 22, 2024
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current...
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Mar 22, 2024
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan. He's obsessed with soccer: watching it, working as a tour guide at Wembley Stadium...
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Mar 21, 2024
Want to take over a 10' x 10' meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais--the central hub of the Cannes...
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Mar 21, 2024
Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. Reddit's long-awaited IPO values the platform at $6.5 billion on 2023 revenues of $804 million (98% driven by ads), with a loss of almost $91 million. While it's growing, it missed its...
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Mar 21, 2024
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the...
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Mar 21, 2024
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush's "Running Up That Hill" finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet. This isn't a string of unconnected...
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Mar 21, 2024
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it's shared. Sponsored AR Filters differ from the platform's existing Sponsored AR Lenses, as...
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Mar 21, 2024
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to become NowMedia, according to NowThis CEO Sharon Mussalli. The network will reach over 190 million people monthly--including web traffic, social audience and newsletter subscribers--with the majority of...
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Mar 21, 2024
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection on Friday (March 22). The 55-piece collection of adult and...
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Mar 21, 2024
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand in interviews, responding to a real social media post about how "Taco Bell only really...
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Mar 21, 2024
Despite being over 100 years since the first documented example of product placement ran--a soap endorsement within the Lumiere brothers' 1896 film Washing Day in Switzerland--the advertising technique remains popular. If the reaction to a 20-year-old Cerveza Cristal integration appearing within the original Star Wars trilogy when aired in Chile is anything to go by--it...
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Mar 21, 2024
In case last year's "Breaking Good" Super Bowl ad wasn't an indication, Frito-Lay brand PopCorners' latest commercial featuring Don Cheadle as a speakeasy proprietor drives home the point that the air-popped snack is so good it should be forbidden. In "Get Caught with Something Good," patrons of a 1920s-themed establishment meet in secret to enjoy...
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Mar 21, 2024
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped...
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Mar 20, 2024
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in...
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Mar 20, 2024
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional...
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Mar 20, 2024
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty. Its marketing strategies exemplify how traditional companies can navigate digital...
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Mar 20, 2024
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. "Television...
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Mar 20, 2024
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as "difficult," with businesses found...
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Mar 20, 2024
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company positively impacts others and the environment. That's what makes 818 Tequila stand out. 818 Tequila, founded by Kendall Jenner, is crafted...
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Mar 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts. Vox Media...
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Mar 20, 2024
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks. Sitting within Momentum Worldwide's content strategy team...
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Mar 20, 2024
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks. Sitting within Momentum Worldwide's content strategy team...
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Mar 20, 2024
Right after rolling out Taylor Swift: The Eras Tour on Disney , Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google's Display & Video 360 and The Trade Desk...
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Mar 20, 2024
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. Between the lines This makes Comscore the only measurement company accredited...
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Mar 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like...
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Mar 19, 2024
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape, understanding the power of fandom and leveraging technology to enhance fan engagement are critical for success. Andrea Hopelain, with her extensive background spanning media, kids' TV and video...
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Mar 19, 2024
Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation. To understand, advocate for, represent and amplify diverse voices and communities globally, I have learned that something to remain adamant about is...
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Mar 19, 2024
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's life. Directed by Emmy Award-winner Miles Jay, the minutelong spot shows a baby dozing off on her first flight. Her dreams tell the story of adventures she'll...
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Mar 19, 2024
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the pursuit of organic growth with the introduction of Joe Maglio's dual role. Maglio, who was already the CEO of McKinney, will also hold...
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Mar 19, 2024
Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note--especially if she delivers her case with a cinematic action sequence or two. Samsung is typically known for its mobile phones, but it wants to promote its range of WindFree air conditioners. Created by agency...
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Mar 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), the Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and...
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Mar 19, 2024
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the...
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Mar 19, 2024
Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market, working alongside regional marketers. The coffee chain has promoted current evp, chief marketing offer (CMO), Brady Brewer -- who joined...
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Mar 19, 2024
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard...
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Mar 19, 2024
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like the world of children," said Dave Stangle, Bark's vice president of brand marketing. So, naturally, the cereal aisle was the...
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Mar 19, 2024
Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony. Known internally as its Events for Content strategy, it aims to increase...
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Mar 18, 2024
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut of Coca-Cola's "Foodmarks" campaign--which spotlights locations that are culturally relevant for the...
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Mar 18, 2024
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut of Coca-Cola's "Foodmarks" campaign--which spotlights locations that are culturally relevant for the brand...
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Mar 18, 2024
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders...
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Mar 18, 2024
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse. But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad...
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Mar 18, 2024
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket Challenge. Well ... sort of. In "A.I. Can Do That?," basketball fans of a certain age will immediately get the joke...
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Mar 18, 2024
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its editor in chief. A graduate of UCLA and Columbia University, Joe joins from Business Insider, where he has spent the last three years as its advertising editor. He previously served for eight years as managing...
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Mar 18, 2024
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac...
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Mar 18, 2024
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7 million Tonieboxes and 72 million Tonies figures that help power the...
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Mar 18, 2024
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix series and best-selling books. In Kondo's latest venture, she repurposes empty pasta boxes as packaging to ship clothes she...
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Mar 15, 2024
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and...
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Mar 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN , with the Kansas City Current taking on...
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Mar 15, 2024
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney . The brand is rerunning its poignant 60-second spot called "A Life in Sound" during the exclusive streaming event that kicked off today and allowed less...
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Mar 15, 2024
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've...
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Mar 15, 2024
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between...
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Mar 15, 2024
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and...
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Mar 15, 2024
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing...
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Mar 15, 2024
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday...
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Mar 15, 2024
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called...
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Mar 14, 2024
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself. Now MediaLink, without its figurehead, is facing questions about its leadership plans moving forward, as the succession plan for Kassan has long been...
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Mar 14, 2024
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China's access to Americans' data. Introduced last week, the bill still needs...
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Mar 14, 2024
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network...
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Mar 14, 2024
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with Forrester vice president and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by...
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Mar 14, 2024
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry's pain...
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Mar 14, 2024
Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old company. The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing...
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Mar 14, 2024
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand...
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Mar 14, 2024
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she's taken up the practice of hula dancing. "My parents...
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Mar 14, 2024
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, more chrome than a Cadillac. The seller, a Cunard crewman, wanted 75 pounds. "I rushed right over to see it," Harrison would recall years later,...
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Mar 14, 2024
Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and...
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