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EngadgetApr 24, 2024
TikTok Lite axes ‘addictive as cigarettes' reward-to-watch feature under the EU's watchful eye
The EU has effectively vanquished a TikTok feature that Europe's digital commissioner described as "toxic" and "addictive as cigarettes." Owner ByteDance said on Wednesday that TikTok Lite's reward-to-watch feature would be suspended. It's been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform's US operations or face a ban.

TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. They can then exchange their points for real-world perks like Amazon vouchers or in-app ones like TikTok's virtual currency, which is used to tip creators. The EU Commission said the "task and reward" feature can stimulate "addictive behavior" in children.

"Our children are not guinea pigs for social media," EU commissioner Thierry Breton posted on X (Twitter) on Wednesday. "I take note of TikTok's decision to suspend the #TikTokLite ‘Reward Program' in the EU."

However, he added a parting shot to remind ByteDance it isn't out of the woods: "The cases against TikTok on the risk of addictiveness of the platform continue."


Gizmag Emerging TechApr 24, 2024
The first autonomous car race will be streamed live and free April 27
The first autonomous car race (27 April 2024) is a really important historic event that appears to have been missed by the main media. We expect the race will birth a fascinating new "television sport" with a fan-base of highly-educated technophiles drawn by the technological progress towards human capability in full view.

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