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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that...
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At a time when the business world is fixated on digital transformation and automation, how does a modern CEO lead a 75-year-old company best known for decidedly analog products such as pens, lighters, and disposable razors?
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