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Occam's Razor: Data Analysis

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Avinash  Kaushik

Superb blog sharing wisdom about web analytics, data analysis and tools, along with where things are going .

Categories: Search Engine Optimization | Social Media and Web 2.0 | Strategy and Ideas

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Latest Posts:

Smart Data Visualizations: Quality Assessment Algorithm
The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the co...
Occam's Razor: Data Analysis
Wednesday, October 14, 2020

Responses to Negative Data: Four Senior Leadership Archetypes.
Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business - my bread, butter and tofu - you often carry the burden of being the bearer of bad news. The con...
Occam's Razor: Data Analysis
Monday, April 15, 2019

Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deli...
Occam's Razor: Data Analysis
Monday, January 7, 2019

The Impact Matrix | A Digital Analytics Strategic Framework
The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of ei...
Occam's Razor: Data Analysis
Tuesday, July 24, 2018

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there's astronomical growth still to come. Still, I'm heartbrok...
Occam's Razor: Data Analysis
Monday, June 4, 2018

Breaking Silos: Passive Consumption Active Engagement FTW!
Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Em...
Occam's Razor: Data Analysis
Monday, April 30, 2018

Closing Data's Last-Mile Gap: Visualizing For Impact!
I worry about data's last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effo...
Occam's Razor: Data Analysis
Monday, March 19, 2018

Five Strategies for Slaying the Data Puking Dragon.
If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that resul...
Occam's Razor: Data Analysis
Tuesday, February 6, 2018

Unsexy Fundamentals Focus: User Experiences That Print Money
Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget...
Occam's Razor: Data Analysis
Monday, January 8, 2018

Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a l...
Occam's Razor: Data Analysis
Friday, December 8, 2017

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