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Occam's Razor: Data Analysis

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Avinash  Kaushik

Superb blog sharing wisdom about web analytics, data analysis and tools, along with where things are going .

Categories: Search Engine Optimization | Social Media and Web 2.0 | Strategy and Ideas

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Latest Posts:

Closing Data's Last-Mile Gap: Visualizing For Impact!
I worry about data's last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effo...
Occam's Razor: Data Analysis
Monday, March 19, 2018

Five Strategies for Slaying the Data Puking Dragon.
If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that resul...
Occam's Razor: Data Analysis
Tuesday, February 6, 2018

Unsexy Fundamentals Focus: User Experiences That Print Money
Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget...
Occam's Razor: Data Analysis
Monday, January 8, 2018

Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a l...
Occam's Razor: Data Analysis
Friday, December 8, 2017

Digital Analytics Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can't do something faster or smarter. Th...
Occam's Razor: Data Analysis
Thursday, October 12, 2017

The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I've spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on ...
Occam's Razor: Data Analysis
Monday, August 28, 2017

Create High-Impact Data Visualizations: Nine Effective Strategies
I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). There is something magical about taking the tons and tons of comp...
Occam's Razor: Data Analysis
Thursday, July 13, 2017

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but le...
Occam's Razor: Data Analysis
Wednesday, June 7, 2017

The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what's asked. The very best analysts are comfortable operat...
Occam's Razor: Data Analysis
Tuesday, May 2, 2017

Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it's share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around si...
Occam's Razor: Data Analysis
Thursday, March 30, 2017

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