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PR 2.0

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Brian Solis is among the original thought leaders who paved the way for Social Media. In PR 2.0, he blogs abou [Read More]

Categories: Social Media and Web 2.0 | Technology

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Latest Posts:

The Digital Transformation of Cities and City Governments
Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening within local, state and federal governments. Incre...
PR 2.0
Wednesday, January 24, 2018

Is technology creating a narcissistic society?
Part 2 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with Expansión, "La tecnología está creando una sociedad narcisista." Technology is creating a narcissistic society We all ...
PR 2.0
Monday, January 22, 2018

In Truth We Trust?
I often hear people say… the one thing they appreciate in someone is "how honest" they are …or that they "speak their mind." But, they're not the same. Honesty is free of deceit and untruthfulness. The other, is when you say what you think very direc...
PR 2.0
Sunday, January 21, 2018

What does the future of CX look like? Here are some of the most promising predictions
What does the future of CX look like? That was the question asked by shortly before the new year. The result is an impressive list of predictions offered by some of the brightest minds working to make the future of CX a reality today. This is...
PR 2.0
Thursday, January 18, 2018

Employees Swipe Right to Personal Tech in the Workplace
The consumerization of IT has been long in the making. While it's nothing new, the employee-driven trends of social media, BYOD (bring your own device) and BYOA (apps) in the workplace are only accelerating and proliferating. In addition to managing ...
PR 2.0
Wednesday, January 17, 2018

Stop Talking About a Customer-Centered Culture and Build It Already
In 2016, I had the opportunity to visit my mother's birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to present on the business implications of experience design and also the state and future o...
PR 2.0
Monday, January 15, 2018

Is Your Company Investing in Digital Transformation or Digital Iteration?
Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation ...
PR 2.0
Wednesday, January 10, 2018

Business as Usual is Still Business as Usual: An interview about the real state of digital transformation
Diginomica's Jon Reed is someone I greatly respect. He's one of the most discerning and shrewd voices on business modernization out there. I recently had the opportunity to speak with him about the state of digital transformation and the importance o...
PR 2.0
Monday, January 8, 2018

The Possibilities of Possible
Sometimes success is a poor teacher. It lulls us into contentment and complacency.  Instead of always striving for greatness and relevance, we're instead focused on iteration and incrementalism, improving what is, to progressively  grow our success r...
PR 2.0
Friday, January 5, 2018

The Purpose of Brand and CX in the Era of Human Experience
It's time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new "BX" (brand experience). More importantly, CX becomes a way...
PR 2.0
Thursday, January 4, 2018

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