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Forrester's Groundswell

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

An Interview: Lily Varon And The E-commerce Brasil Org On - you guessed it - eCommerce In Brazil
An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! 1. "The State of Retail eCommerce in Brazil" series gave us an intereting look...
Forrester's Groundswell
Tuesday, July 18, 2017


Introducing Forrester's New Brand Energy Framework - Emotions Fuel Your Brand's Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek ...
Forrester's Groundswell
Tuesday, July 18, 2017


Defining operations
So, my formal area of coverage at Forrester is "digital operations." But what does this mean? We think of "operations" in terms of NASA mission control: trained professionals intently scrutinizing monitors, looking for signals of interest. Or we thi...
Forrester's Groundswell
Thursday, July 13, 2017


IBM Jumps Into RPA Market With Automation Anywhere - Perhaps A Turn To More Practical Challenges
IBM and Automation Anywhere (AA's) today announced a collaboration (note-not a formal partnership yet) to integrate (AA's) Robotic Process Automation (RPA) platform, used to create software bots to handle repetitive, task-based work, with IBM's por...
Forrester's Groundswell
Thursday, July 13, 2017


The Data Digest: Social Media And The Summer Getaway
The many automated "out of office" messages that return when I send emails each day are a sure sign that summer vacations are in full swing. Whether people are enjoying life unplugged or preparing for a seasonal destination, one topic seems to domina...
Forrester's Groundswell
Thursday, July 13, 2017


Amazon product content: a new space race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third o...
Forrester's Groundswell
Thursday, July 13, 2017


Amazon kicks off a product content space race
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third o...
Forrester's Groundswell
Thursday, July 13, 2017


Rumors Of VMware's Demise Are Greatly Exaggerated
With apologies for paraphrasing Mr. Twain, pundits have sounded VMware's death knell for years. Whether it be the continuous pressure of public cloud offerings, potentially losing the management tools game, or tech professionals evolving past their c...
Forrester's Groundswell
Wednesday, July 12, 2017


Venturing Into ABM? What You Should Be Asking
Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is -- especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at prod...
Forrester's Groundswell
Wednesday, July 12, 2017


Venturing Into ABM? Here Are A Few Answers To Questions You Should Be Asking
Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is -- especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at prod...
Forrester's Groundswell
Wednesday, July 12, 2017



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