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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now v...
Forrester
Friday, December 14, 2018


TBT: The Top 10 Executive Responses From Hackers Versus Executives
Each year at our Privacy and Security Forum events, we run a session called Hackers Versus Executives.  In this session, we ask a hacker to cause mayhem and then stop at different points in the attack to ask executives what their responses are.  This...
Forrester
Friday, December 14, 2018


GE Announces New Industrial IoT Software Business
With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 - GE announces the formation of a new industrial IoT software business ...
Forrester
Thursday, December 13, 2018


When Design And Algorithms Collide
Algorithms are a new design material, affecting UX in the form of news feeds, recommendations, and propensity scores. Unfortunately, it's not all going smoothly . . . Want to learn more? Please reach out with any questions; I'm always happy to discus...
Forrester
Thursday, December 13, 2018


Cybersecurity In India: Reflections And Learnings From A Visitor
Last week, I had the immense pleasure of traveling to India for the first time. It quickly became one of my favorite trips of 2019. This is in spite of a punishing schedule during which I toured Bangalore, Pune, Delhi, and Mumbai and met with/present...
Forrester
Thursday, December 13, 2018


Four Types Of Edge Matter To Your IoT Deployments
The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network. Sellers of servers...
Forrester
Thursday, December 13, 2018


A Simple Solution To Machine Learning Bias
Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won't be wrong. How can developers protect against these bad outcomes? I...
Forrester
Thursday, December 13, 2018


A Simple Solution To Machine-Learning Bias
Machine-learning models may occasionally suggest an undesirable action. The action might be either biased or unethical — or just bad for business. Most of the time, the suggestion won't be wrong. How can developers protect against these bad outcomes?...
Forrester
Thursday, December 13, 2018


Omnichannel And Personalization: Make A Lasting Impression In The Marketplace
With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have q...
Forrester
Thursday, December 13, 2018


Video Drives Online Display Advertising Spending But With Some Limitations
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital gi...
Forrester
Thursday, December 13, 2018



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