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Forrester

Visit Site - http://blogs.forrester.com/

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n Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting [Read More]

Categories: Social Media and Web 2.0 | Strategy and Ideas | Technology


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Latest Posts:

Digitally Evolving Customer Mindset Will Reshape Indian Financial Services Landscape
Indian financial service customers are changing! Forrester surveyed 3,000 online adults in India on their financial attitude, expectations, and preferences and found that more than half of customers accessing the internet are constantly online. We fo...
Forrester
Thursday, August 22, 2019


The State Of Influencer Marketing: Growing
For all the dramatic headlines about influencers, our research states that they're capturing steadily larger proportions of marketing budget. For our latest report, we interviewed more than 30 enterprise marketers who are responsible for their brand'...
Forrester
Thursday, August 22, 2019


Become An Adaptive Thinker: Flex Between Divergence And Convergence
Every business runs on thinking, mostly in two modes: divergent and convergent. I've been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you cre...
Forrester
Thursday, August 22, 2019


US Tech Spending Slowdown Amidst Rising Cloud Adoption Will Squeeze Tech Budgets
Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of ...
Forrester
Wednesday, August 21, 2019


US Tech Spending Slowdown Amid Rising Cloud Adoption Will Squeeze Tech Budgets
Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association for...
Forrester
Wednesday, August 21, 2019


Why Chatbots Can't Read Your Mind
By Will White and Ian Jacobs Chatbots And Why They Can't Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we're often coming in from the end ...
Forrester
Wednesday, August 21, 2019


Maintain Your Security Edge: Develop And Retain Cybersecurity Talent
As an industry, we gripe about hiring and struggle with retention. My colleagues Jeff, Chase, and JB have written about how the cybersecurity staffing shortage is predominantly self-inflicted in hiring practices, while Stephanie and Claire have writt...
Forrester
Wednesday, August 21, 2019


Data Scientists Aren't Just About The Numbers And Other Lessons From IDEO About The Collision Between Design And Data Science
As part of my research about data science and design, I spoke with Ovetta Sampson, design research lead at IDEO, a global design company. Sampson's advice that stood out most to me about how to improve the use of data in the design of better experien...
Forrester
Wednesday, August 21, 2019


Product Teams for Infrastructure and Operations
As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: "We've piloted DevOps and Agile and like the results. However " and then come the whatabouts. What about ITIL, the NOC...
Forrester
Wednesday, August 21, 2019


The Importance Of Defining Event ROI In The B2B Marketing Mix
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when asses...
Forrester
Tuesday, August 20, 2019



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