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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

On knowing what you're doing
It's pretty easy to know what you're doing when you're doing something that you've done before. Follow the path. It's a lot more difficult when the task ahead is not quite the same as what you've done before. When wayfinding is required. That's a dif...
Seth Godin Marketing Blog
Sunday, September 22, 2019

Danger, real and apparent
It's absurd to trim trees like this. There are high power lines. There's a helicopter. There are cables. Do the math. It turns out, apparently, that a swinging chainsaw is far safer than having men and women climbing through trees with ropes and saws...
Seth Godin Marketing Blog
Saturday, September 21, 2019

"I know it's bad - but everyone's doing it"
The optimists who got excited about the ‘everyone has a microphone' promise of the Net 20 years ago overlooked two flaws in human nature: First, given sufficient reward (money, attention, fame, notoriety) some people will show up and say and do thing...
Seth Godin Marketing Blog
Friday, September 20, 2019

Creative people
There's just one way to become one: Do something creative. It's a little bit like leaders. What they have in common is that they lead. Simply begin....
Seth Godin Marketing Blog
Thursday, September 19, 2019

Artists and freedom
It's tempting to claim the role of artist. Once you're an artist, you're free. Free to work your own hours, free to make what you want to make, free to express yourself. Except not really. Because it comes with a hook. The hook of, "here, I made this...
Seth Godin Marketing Blog
Wednesday, September 18, 2019

If you're lost, go faster
Going faster increases the chances that you'll find a landmark and become unlost. This rule has a corollary though: If you're going the wrong direction, turn around. [And one clarification: sometimes going faster looks a lot like going slower in the ...
Seth Godin Marketing Blog
Tuesday, September 17, 2019

The relationship with the customer
If you've ever bought a mattress online, or a private label product from Amazon, you've experienced the value created by the last step. That mattress company didn't make the mattress. And Amazon doesn't make light bulbs. There are countless factories...
Seth Godin Marketing Blog
Monday, September 16, 2019

Placebo blindness
You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by spe...
Seth Godin Marketing Blog
Sunday, September 15, 2019

More (or less)
The linchpin faces a fork in the road: You can try to make your job have more. More impact, more responsibility, more leverage. Or you can be industrial about it and try to have your job involve less. Less risk, less effort, less to fear. Is your ide...
Seth Godin Marketing Blog
Saturday, September 14, 2019

A useful definition of art
Art is a human activity. It is the creation of something new, something that might not work, something that causes a viewer to be influenced. Art uses context and culture to send a message. Instead of only a contribution of beauty or craft, art adds ...
Seth Godin Marketing Blog
Friday, September 13, 2019

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