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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

We're still clueless about lifetime value
If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store's ongoing revenue. If a kid has a lousy first grade te...
Seth Godin Marketing Blog
Monday, July 16, 2018

First annual condiment showcase
Totally off topic, a few condiments most people don't know about that I'm happy to bring to your attention. $5 each will buy you a month's worth of delight. It's hard to beat. Here they are with links, but you can find them locally, I hope. Lao Gan M...
Seth Godin Marketing Blog
Sunday, July 15, 2018

‘Fountain' matters now more than ever
A hundred years ago, Elsa von Freytag-Loringhoven, the original punk artist, and also a Baroness, created a work of art that caused a sensation. Her friend (put that in air quotes, please) Marcel Duchamp came to her rescue when the work was originall...
Seth Godin Marketing Blog
Saturday, July 14, 2018

A catastrophe journal
Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you). Every time you're sure you've blown it, completely blown it, that you're certain you're going to get disbarred, fi...
Seth Godin Marketing Blog
Friday, July 13, 2018

Shameless vs. shameful
There aren't many fundamental human emotions, and shame is certainly one of them. Shame is usually caused by a collision between our behavior and our culture. Society uses shame to enforce norms and set standards. When you're alone in the forest, the...
Seth Godin Marketing Blog
Thursday, July 12, 2018

"You'll pay a lot but you'll get more than you paid for"
This has always been a viable position in the marketplace. For freelancers of every kind, it remains the best one. The hard part isn't charging a lot. The hard part is delivering more than the person paid for. [I just discovered that I riffed on this...
Seth Godin Marketing Blog
Wednesday, July 11, 2018

58 years ago
The world was a twitch away from total nuclear destruction. White bread was a health food. Diabetes and obesity were relatively rare. The newspaper was the way most people heard about the news. We thought things were moving very fast, frighteningly f...
Seth Godin Marketing Blog
Tuesday, July 10, 2018

But are you doing your work?
Here's a hint: your work might not be what you think it is. A doctor might think her job is to cure diseases. But in fact, that's not what gets and keeps patients. The cure is a goal, and it's important, but it's not sufficient. The technical tasks a...
Seth Godin Marketing Blog
Monday, July 9, 2018

Cheap shower curtains
The unskilled cost accountant might suggest you outfit your new hotel with cheap shower curtains. After all, if you save $50 a room and have 200 rooms, pretty soon, we're talking real money. On the other hand, experience will demonstrate that cheap s...
Seth Godin Marketing Blog
Sunday, July 8, 2018

Things that are true are consistent
If you state that force equals mass times velocity, it shouldn't matter who is measuring the force, or whether it's Tuesday or not. Those factors aren't part of your rules, and they shouldn't vary the outcome. Much of what passes for absolute stateme...
Seth Godin Marketing Blog
Saturday, July 7, 2018

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