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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

Work that matters for people who care
That's the actual title for my new book. Or maybe it's, "people like us do things like this." It's technically called, "This Is Marketing." It's about modern marketing, the way we spread ideas when we care enough to do it with respect, empathy and hu...
Seth Godin Marketing Blog
Thursday, October 18, 2018


Big software/lousy software
Capitalism is fueled by choice. It's choice that drives suppliers to do better work, because they know you can pick a competitor. Choice moves power from the supplier to the customer. Software works as a business. The cost of supporting one more user...
Seth Godin Marketing Blog
Wednesday, October 17, 2018


Learning without doing
It's certainly possible. But it's unlikely you could learn to ride a bike by watching a lot of videos about it. Or teach a toddler to walk. In fact, it's unlikely that you could learn to sell, to design useful objects or to solve interesting problems...
Seth Godin Marketing Blog
Tuesday, October 16, 2018


"Here we go again"
We all say that to ourselves. The question is: when do you say it? Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone? Or do you say it when you're engaged, winning, changing things and in the groove? Because the...
Seth Godin Marketing Blog
Monday, October 15, 2018


Mirror, mirror
When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at wh...
Seth Godin Marketing Blog
Sunday, October 14, 2018


In and of itself
Culture is changed by design, and design by culture. There are things that look ‘right', and others that don't. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-st...
Seth Godin Marketing Blog
Saturday, October 13, 2018


Useful constructs
We find knowledge (and express it) by dividing the world into grids and segments, and explaining how this organization works. The periodic table is a useful construct. Useful constructs are replicable and they're predictive. If I tell you the rules n...
Seth Godin Marketing Blog
Friday, October 12, 2018


Organized for browsing
In the traditional world, most things are organized so you can find them when you're looking for them. That's why you keep your tools in your tool chest and the forks in the silverware drawer. That's why books are stored in alphabetical order, by aut...
Seth Godin Marketing Blog
Thursday, October 11, 2018


Podcasting is the new blogging
Not as a way to make big dollars (blogging didn't do that either). But as a way to share your ideas, to lead your community, to earn trust. Podcasting is a proven technology that is still in its infancy. It's an open mic, a chance for people with som...
Seth Godin Marketing Blog
Wednesday, October 10, 2018


Considering the vacancy tax
Landlords are notorious for having a bias toward raising the rent. They're in it for the long haul, they've seen downturns before, and while they're quick to raise rents in good times, they are loathe to lower rents, even if it means sitting with an ...
Seth Godin Marketing Blog
Tuesday, October 9, 2018



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