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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

Different people hear differently
What you say is not nearly as important as what we hear. Which means that the words matter, and so does the way we say them. And how we say them. And what we do after we say them. It...       ...
Seth Godin Marketing Blog
Thursday, December 14, 2017


Actual shortcuts often appear to be detours
The crowd doesn't understand this. They're always looking for a shortcut that looks like a shortcut. If you're merely following them, you probably won't get anywhere interesting. It's the detours that pay off. [PS speaking of shortcuts that look like...
Seth Godin Marketing Blog
Wednesday, December 13, 2017


The drip
Change, real change, is the result of focused persistence. It's easy to get a bunch of people sort of excited for a little while. The challenging part, and the reason that change doesn't happen as often as it should is...       ...
Seth Godin Marketing Blog
Tuesday, December 12, 2017


More like us
When we come to a fork in our personal or professional or civic life, we get to make a choice. And often that choice is easier when we have a benchmark, a model to follow. You can decide to get...       ...
Seth Godin Marketing Blog
Monday, December 11, 2017


A point of view
That's the difference between saying, "what would you like me to do," and "I think we should do this, not that." A point of view is the difference between a job and a career. It's the difference between being a...       ...
Seth Godin Marketing Blog
Sunday, December 10, 2017


Rules for working in a studio
Don't hide your work Offer help Ask for help Tell the truth Upgrade your tools Don't hide your mistakes Add energy, don't subtract it Share If you're not proud of it, don't ship it Know the rules of your craft...       ...
Seth Godin Marketing Blog
Saturday, December 9, 2017


Where would we be without failure?
Failure (and the fear of failure) gives you a chance to have a voice.... Because failure frightens people who care less than you do.       ...
Seth Godin Marketing Blog
Friday, December 8, 2017


Modern laziness
The original kind of lazy avoids hard physical work. Too lazy to dig a ditch, organize a warehouse or clean the garage. Modern lazy avoids emotional labor. This is the laziness of not raising your hand to ask the key...       ...
Seth Godin Marketing Blog
Thursday, December 7, 2017


The minimum critical mass
For your idea to spread, your app to go viral, your restaurant to be the place, it's likely you'll need to hit critical mass. This is a term from physics, describing the amount of plutonium you need in a certain...       ...
Seth Godin Marketing Blog
Wednesday, December 6, 2017


The big squeeze
There are more truck drivers in the US than just about any other occupation. For a long time, unionized truck drivers benefitted from work rules, healthcare, vacations, etc. It wasn't an easy job to get, but it was a career....       ...
Seth Godin Marketing Blog
Tuesday, December 5, 2017



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