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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

Doing it completely and totally wrong
Sriracha hot sauce does it all wrong, of course. The label contains more than five identifiable typefaces. The distribution method was sort of odd. The pricing is way too low. Trademark protection is non-existent. Line extensions were avoided. The ma...
Seth Godin Marketing Blog
Friday, July 20, 2018


Avoiding the GIGO trap
"Garbage in, garbage out." It has a nice ring to it. And engineers have long embraced it as a mantra. If you don't put the right stuff in, don't expect to get good results. And so, when we banned leaded gasoline, the car industry complained that they...
Seth Godin Marketing Blog
Thursday, July 19, 2018


Batting average is a trap
Baseball is not an accurate representation of life. In baseball, batting average matters because the outcome of the game is directly related to the percentage of times each batter gets on base. But in life, we're not keeping track of how many times y...
Seth Godin Marketing Blog
Wednesday, July 18, 2018


Five ways to make your presentation better
Make it shorter. No extra points for filling your time. Be really clear about what it's for. If the presentation works, what will change? Who will be changed? Will people take a different course of action because of your work? If not, then why do you...
Seth Godin Marketing Blog
Tuesday, July 17, 2018


We're still clueless about lifetime value
If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store's ongoing revenue. If a kid has a lousy first grade te...
Seth Godin Marketing Blog
Monday, July 16, 2018


First annual condiment showcase
Totally off topic, a few condiments most people don't know about that I'm happy to bring to your attention. $5 each will buy you a month's worth of delight. It's hard to beat. Here they are with links, but you can find them locally, I hope. Lao Gan M...
Seth Godin Marketing Blog
Sunday, July 15, 2018


‘Fountain' matters now more than ever
A hundred years ago, Elsa von Freytag-Loringhoven, the original punk artist, and also a Baroness, created a work of art that caused a sensation. Her friend (put that in air quotes, please) Marcel Duchamp came to her rescue when the work was originall...
Seth Godin Marketing Blog
Saturday, July 14, 2018


A catastrophe journal
Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you). Every time you're sure you've blown it, completely blown it, that you're certain you're going to get disbarred, fi...
Seth Godin Marketing Blog
Friday, July 13, 2018


Shameless vs. shameful
There aren't many fundamental human emotions, and shame is certainly one of them. Shame is usually caused by a collision between our behavior and our culture. Society uses shame to enforce norms and set standards. When you're alone in the forest, the...
Seth Godin Marketing Blog
Thursday, July 12, 2018


"You'll pay a lot but you'll get more than you paid for"
This has always been a viable position in the marketplace. For freelancers of every kind, it remains the best one. The hard part isn't charging a lot. The hard part is delivering more than the person paid for. [I just discovered that I riffed on this...
Seth Godin Marketing Blog
Wednesday, July 11, 2018



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