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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

"Here we go again"
We all say that to ourselves. The question is: when do you say it? Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone? Or do you say it when you're engaged, winning, changing things and in the groove? Because the...
Seth Godin Marketing Blog
Monday, October 15, 2018


Mirror, mirror
When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at wh...
Seth Godin Marketing Blog
Sunday, October 14, 2018


In and of itself
Culture is changed by design, and design by culture. There are things that look ‘right', and others that don't. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-st...
Seth Godin Marketing Blog
Saturday, October 13, 2018


Useful constructs
We find knowledge (and express it) by dividing the world into grids and segments, and explaining how this organization works. The periodic table is a useful construct. Useful constructs are replicable and they're predictive. If I tell you the rules n...
Seth Godin Marketing Blog
Friday, October 12, 2018


Organized for browsing
In the traditional world, most things are organized so you can find them when you're looking for them. That's why you keep your tools in your tool chest and the forks in the silverware drawer. That's why books are stored in alphabetical order, by aut...
Seth Godin Marketing Blog
Thursday, October 11, 2018


Podcasting is the new blogging
Not as a way to make big dollars (blogging didn't do that either). But as a way to share your ideas, to lead your community, to earn trust. Podcasting is a proven technology that is still in its infancy. It's an open mic, a chance for people with som...
Seth Godin Marketing Blog
Wednesday, October 10, 2018


Considering the vacancy tax
Landlords are notorious for having a bias toward raising the rent. They're in it for the long haul, they've seen downturns before, and while they're quick to raise rents in good times, they are loathe to lower rents, even if it means sitting with an ...
Seth Godin Marketing Blog
Tuesday, October 9, 2018


Two money mistakes that founding CEOs make
Raising too little. And raising too much. The typical go-go small business goes out and raises $200,000 or $400,000 in equity, usually from friends, family and amateur investors. Maybe a bit more or less. This is a danger zone. This is funding for yo...
Seth Godin Marketing Blog
Monday, October 8, 2018


A fist in search of a face
If you want to cherry pick to make an argument, no doubt, you'll be able to find some cherries. And if you want to pick a fight, no doubt you'll find someone (or something) to have a fight with. Changing a mind is different than having an argument. P...
Seth Godin Marketing Blog
Sunday, October 7, 2018


Gloom (and doom)
Doom is inevitable. Gloom is optional. Gloom has no positive effects on ameliorating doom. Doom happens. Gloom is a choice.       ...
Seth Godin Marketing Blog
Saturday, October 6, 2018



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