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Seth Godin Marketing Blog

Visit Site - http://sethgodin.typepad.com/

Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing


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Latest Posts:

Where's the freakout line?
Giving a talk to three people is easy. No sweat. Giving it to 100 costs you a night's sleep. Sending an email to six colleagues is normal. Sending a note to a list of 400 is cause for concern. Where, exactly, is the line? Is an audience of 21 differe...
Seth Godin Marketing Blog
Saturday, August 24, 2019


Reckless, fearless and generous
I did a live QA and rant today at 10 am NY time. Topic: there's a difference between reckless, fearless and generous, and once you see it, it'll help you move forward. You can watch (and chime in) live, or see it once it's archived (the insta version...
Seth Godin Marketing Blog
Friday, August 23, 2019


What does it feel like when you say "later"?
What does it sound like when you put something off? All of us have a catalog of voices in our head. We've got the one for feeling behind, the one for not feeling good enough, the one we use when we're trying to avoid a sore spot. There are good reaso...
Seth Godin Marketing Blog
Friday, August 23, 2019


Sooner or later, the shark gets jumped
Short-term thinking repeated again and again doesn't lead to long-term thinking. Rand Fishkin shares a thoughtful analysis about a trend that now affects just about everyone: Google is hoarding more and more traffic. When I worked at Yahoo, there wer...
Seth Godin Marketing Blog
Thursday, August 22, 2019


Ask a busy person
You might know one. The busy person has a bias for action, the ability to ship, and a willingness to contribute more than is required. The busy person is wrong more than most people (if you get up to bat more often, you're going to have more hits and...
Seth Godin Marketing Blog
Wednesday, August 21, 2019


Widest common denominator
If you're creating something where widespread inputs, usage and adoption lead to significant benefits, it's worth considering who you're excluding. The curb cut turned out not simply to be a boon for wheelchair users. At low cost, it opened the sidew...
Seth Godin Marketing Blog
Tuesday, August 20, 2019


"What's their phone number again?"
For more than a decade, I've been working with the fine folks at 800 CEO READ (and yes, that's their phone number, and yes, people have asked me how to reach them.) It's where I exclusively sell my book What To Do When It's Your Turn. It's the place ...
Seth Godin Marketing Blog
Monday, August 19, 2019


Make a habit/break a habit
If you're trying to help yourself (or those you serve), the most effective thing you can do is create long-term habits. They become unseen foundations of who we will become. The goal of running a marathon in six weeks is audacious, but it's not a hab...
Seth Godin Marketing Blog
Monday, August 19, 2019


The anatomy of annoying
Pema Chodron's story has stuck with me for a decade: At a meditation retreat, the guy sitting near her kept making an annoying clicking sound. Again and again, she was jolted from her practice because he kept clicking his tongue. During the break, as...
Seth Godin Marketing Blog
Sunday, August 18, 2019


Responsibility and the power of ‘could have'
The us/them mindset of most corporate customer service is simple: When you can, get it over with. If at all possible, evade responsibility. Which means that when things go wrong, you'll likely encounter a legalistic mentality that begins and ends wit...
Seth Godin Marketing Blog
Saturday, August 17, 2019



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