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AdWeek News
Jul 22, 2019

Bored at Work? A Job Service Injected Its Spokeswoman Into Real Videos to Catch Your Eye
Who can resist YouTube snippets of monkeys getting their tiny heads massaged? All together now: Squee! But if you're soaking up charming yet mindless entertainment during your "work" hours, chances are good that you do not love your 9 to 5 (or, more likely, 8 to 6). And that time filler is just diverting your...

AdWeek News
Jul 22, 2019

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point
Podcasting pioneer Panoply took media watchers by surprise last fall when the Slate-born network shut down the entirety of its content operations to train its full focus on ad tech. The move underscored a long-extant mismatch at the heart of the podcasting boom: While content production has flourished into a glut of wide-ranging titles with...

AdWeek News
Jul 22, 2019

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple
Among the many hardships endured by children undergoing cancer treatment is nausea--and the related difficulty of finding a food they can keep down. Fortunately, young patients at the Inova Fairfax Hospital for Children, the Georgetown University Hospital and 123 other medical centers across the country can avail themselves of a simple snack that, more often...

AdWeek News
Jul 22, 2019

How Americas for Possible's CCO Embraces Her Competitive Spirit
While some creative and agency leaders can talk a good game about being inclusive both internally and in the work that they do for clients, Danielle Trivisonno Hawley, chief creative officer, Americas for Possible, prefers to walk that talk. Her leadership story started after graduating from creative portfolio school Creative Circus, when she found herself...

AdWeek News
Jul 22, 2019

Leading Women Took the Stage at Adweek's Women Trailblazers Event
On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index; Kantar's Anas Ghazi, head of...

AdWeek News
Jul 22, 2019

Pinterest Is Adding Well-Being Activities for Its Users
Visual search is the backbone of Pinterest, but taking steps to ensure the well-being of its users is key, as well. Pinners who search for terms indicating that they may be struggling, such as "stress quotes" and "work anxiety," will see well-being activities that they can partake in directly via the Pinterest application. These activities...

AdWeek News
Jul 22, 2019

Johnson's Baby Powder Isn't the First Product to Scare the Hell out of Consumers
For months now, consumer-products companies have warily watched the growing travails of Johnson & Johnson, a once unimpeachable corporation that's now in legal hot water over, of all things, talc. At issue is the allegation that Johnson's Baby Powder, a trusted brand since 1894, contained asbestos. Last year, a jury in Missouri ordered J&J to...

AdWeek News
Jul 22, 2019

Why These Former W K Creatives Launched an Educational Program for Freelancers
Andrew Dickson and Aaron James, two former Wieden Kennedy creatives, have managed to carve out successful freelance careers. Dickson, a performance artist by trade, spent eight years at the Portland agency in various capacities, most notably as a copywriter and director of WK12, its unique ad school. For his part, James had two stints...

AdWeek News
Jul 22, 2019

NYT's Medical Mystery Column Diagnosis Becomes Netflix Docuseries
The New York Times' latest foray into TV brings a long-running medical mysteries column to the small screen. The first trailer dropped today for a new docuseries called Diagnosis, which will launch Aug. 16 on Netflix. The show is based on Yale School of Medicine associate professor Lisa Sanders' column in The New York Times...

AdWeek News
Jul 22, 2019

Queen's ‘Bohemian Rhapsody' Video Topped 1 Billion Views on YouTube
The video for Queen's "Bohemian Rhapsody"--the iconic 1975 single, not the 2018 feature film--became the first pre-1990s video to top 1 billion views on YouTube. YouTube said in a blog post that the "Bohemian Rhapsody" video is "generally recognized as the first-ever promotional music video," and it set the standard for the genre. The song...

AdWeek News
Jul 22, 2019

Deutsch Welcomes CPB Vet to Los Angeles Office as Head of Experience
Deutsch is welcoming Ivan Perez-Armendariz to its Los Angeles office as evp, head of experience. He fills the role of chief digital officer currently held by Pam Scheideler, who is leaving the agency. Scheideler personally selected Perez-Armendariz for the role as she departs Deutsch after over six years with the agency, according to a statement....

AdWeek News
Jul 22, 2019

CPB Vet Joins Deutsch's Los Angeles Office as Head of Experience
Deutsch has appointed Ivan Perez-Armendariz to its Los Angeles office as evp, head of experience. He fills the role of chief digital officer currently held by Pam Scheideler, who is leaving the agency. Scheideler personally selected Perez-Armendariz for the role as she departs Deutsch after over six years with the agency, according to a statement....

AdWeek News
Jul 22, 2019

How AI Encourages Marketers to Be More Thoughtful With Data
Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends. I spoke with Ben Lamm this month about his thoughts on the ubiquity of data and its place in marketing. Ben, co-founder and executive chairman of machine-intelligence...

AdWeek News
Jul 22, 2019

Twitter Tapped WhatsApp's Gap Kim as New Head of Global Business Marketing
Gap Kim, head of the Facebook-owned WhatsApp platform and brand management group, is switching social networks to become head of global business marketing at Twitter. In his new role, Kim will head up the team responsible for the marketing and messaging that enables businesses to understand the social network's ad solutions. He will report to...

AdWeek News
Jul 22, 2019

Twitter Taps WhatsApp's Gap Kim as New Head of Global Business Marketing
Gap Kim, head of the Facebook-owned WhatsApp platform and brand management group, is switching social networks to become head of global business marketing at Twitter. In his new role, Kim will head up the team responsible for the marketing and messaging that enables businesses to understand the social network's ad solutions. He will report to...

AdWeek News
Jul 22, 2019

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns
Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of messaging that those audiences respond best to. On top of that, there is a fair amount of work that goes into determining who the...

AdWeek News
Jul 22, 2019

HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options'
Whether you suffer from it or not, you're likely familiar with FOMO, the fear of missing out. But how about FOBO? That's the "fear of better options," and the new HotelTonight campaign leans into the concept to show the consequences of making a poor choice in booking a room. It could mean that you try...

AdWeek News
Jul 22, 2019

On the Podcast: Talking Martin Sorrell, Amazon Prime Day and Cats
What do Cats, Amazon and Martin Sorrell all have in common? Nothing, really, except that all three are topics on this week's Adweek podcast Yeah, That's Probably an Ad. Adweek retail reporter Lisa Lacy joins co-hosts David Griner and Kimeko McCoy to talk all things Amazon Prime Day, while Adweek ad-tech reporter Ronan Shields discusses...

AdWeek News
Jul 22, 2019

Making Horizontal Career Moves Can Help You Grow Faster
How do you get from where you are today in your career to where you ultimately want to be? While there are many options, there are two common paths to advancement: climb the proverbial ladder in a traditional sense or lattice your way to your desired job. As you think and plan for your next...

AdWeek News
Jul 22, 2019

Instagram: Here's How to Delete a Comment
Did you know that Instagram allows you to delete comments you've posted, as well as delete comments shared by other users on your own posts? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Swipe from right to left on the comment you...

AdWeek News
Jul 22, 2019

Re/Max Launches Review of $36 Million U.S. Media Account
Real estate giant Re/Max, which comprises over 125,000 agents in more than 110 countries and territories, is searching for a new home for its U.S. media buying and planning services. "Re/Max engages in this process every few years to remain competitive and ensure it continues to partner with the agency that will deliver maximum results...

AdWeek News
Jul 22, 2019

The Biggest Questions We Have For the TV Industry Going Into 2019 TCA Summer Press Tour
Some media companies still haven't yet confirmed they are done with upfront negotiations, but it's now time to shift the focus to the other major TV event during the summer: the Television Critics Association's summer press tour, which starts Tuesday at the Beverly Hilton in L.A. Once again, more than 200 television journalists and critics...

AdWeek News
Jul 22, 2019

Kroger Names DDB New York as Its First-Ever Agency of Record
Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner....

AdWeek News
Jul 22, 2019

After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB's Anna Bager
The Out of Home Advertising Association of America (OAAA), the trade body that represents the out-of-home advertising industry, has tapped Interactive Advertising Bureau (IAB) executive vice president Anna Bager as its next president and CEO. Bager will start the role in September. She replaces Nancy Fletcher, who has led the organization since 1991, an era...

AdWeek News
Jul 21, 2019

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data
Amazon certainly isn't the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies. In May, Amazon made headlines for offering $25 gift cards in exchange for the scans, which raised concerns about not only its intent but potential breaches and/or exploitation. "If Amazon were...

AdWeek News
Jul 21, 2019

It's Time Brands Add Genuine Consciousness Into Their Marketing Mix
When John Mackey, co-founder and CEO of Whole Foods, and a university professor published Conscious Capitalism in 2014, a slew of advertising and marketing campaigns that espoused purpose-led conceits swept the awards at Cannes and the Effies the year prior. In fact, 2013 could be considered a breakthrough year for conscious advertising with "Real Beauty...

AdWeek News
Jul 21, 2019

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home
The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers' latest annual report. And while the conventional wisdom is that those crimes are perpetrated by foreign entities, multiple sources told Adweek that law...

AdWeek News
Jul 21, 2019

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase
When it comes to shopping, consumers are fairly open-minded--after all, just 4% say they only consider one brand when making purchases, according to new research from BuzzFeed and media agency network Wavemaker. But a whopping 72% say they only consider two to four, which is why brand loyalty should always be a top consideration for...

AdWeek News
Jul 21, 2019

Everything Brands Need to Know About Bringing Their Marketing In-house
Barely five years ago, Verizon had more than 46 agency partners, and it outsourced nearly all aspects of its communications business. Cut to the present, and the telecommunications giant has essentially reversed course, with Verizon bringing "core competencies" of its communications business in-house--including a substantial chunk of its creative and brand-narrative work. As a result,...

AdWeek News
Jul 21, 2019

Martin Sorrell on Challenging the Ad Industry Giants He Helped Create
In an industry built on creativity, it's a testament to both his longevity and ingenuity as a shrewd businessman and negotiator that Martin Sorrell, the former chief executive of WPP, has become synonymous with advertising. And while much has changed over the three decades since Sorrell turned a wire shopping-basket company into an advertising behemoth,...

AdWeek News
Jul 20, 2019

Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA
Publicis Groupe's BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA. The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National Labor Relations Board ruled against BBH, finding the...

AdWeek News
Jul 19, 2019

Larger Brands Have an Edge in Instagram Stories … or Do They?
Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies still enjoyed many advantages. Software-as-a-service company Socialinsider--which offers...

AdWeek News
Jul 19, 2019

FaceApp's a Viral Star—But Its Privacy Policy Has People Worried
FaceApp, which edits a person's photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to...

AdWeek News
Jul 19, 2019

Top Sports Marketers Think Beyond ‘Butts in Seats' to Grow Their Franchises
The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek's Women Trailblazers Summit this week in New York, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they're spending...

AdWeek News
Jul 19, 2019

What Corporate America's Shift in Education Versus Training Means for Big Tech
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Technology, we know, moves fast. One of the ideas caught in the wake of the speed of tech is how to understand the difference between education...

AdWeek News
Jul 19, 2019

Wayfair Quietly Emerges After Migrant Camp Scandal with Black Friday in July Promo
Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale kicking off today. Just nine days ago, a Wayfair spokesperson said the company had no plans for additional summertime discounts, unlike the 300 retailers piggybacking...

AdWeek News
Jul 19, 2019

Apple's Privacy-Minded Moves Should Be Just the Beginning
Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple's iOS 13 operating system now lets users grant one-time access to location. Under this scenario, if an app needs the data...

AdWeek News
Jul 19, 2019

How Agencies Can Fight Against Unconscious Biases When Hiring
No one starts their hiring process by saying, "Today I'm going to make some biased hiring decisions." But those decisions happen every day, and the advertising industry--despite some agencies' best efforts--remains far too homogenous, with some groups significantly underrepresented. One reason bias is so pervasive is that it's part of human nature. It's a byproduct...

AdWeek News
Jul 19, 2019

Our 10 Favorite TV-Themed Activations at Comic-Con 2019
The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations--because what's even better than watching a show is stepping inside it. We've rounded up the 10 most exciting TV-themed activations at...

AdWeek News
Jul 19, 2019

Instagram: Here's How to Report a Comment
As you browse Instagram, you may come across comments (on your own posts or another user's) that contain spam or abusive content. You can report these comments to Instagram for review. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Swipe from right...

AdWeek News
Jul 19, 2019

Twitter's Conversation Improvement Testing Continues With Icons in Place of Labels
Are icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for replies, author, mentioned and following, in order to make it easier for its users to...

AdWeek News
Jul 19, 2019

How These Women Trailblazers Pave the Way to Success for Others
Adweek's Women Trailblazers conference returned this week to highlight women in media, marketing, entertainment and tech who are making a difference. After the event, we caught up with several of them to talk about paying their success forward by giving back. In this video, we hear from Fox Sports broadcaster and Dancing With the Stars...

AdWeek News
Jul 19, 2019

Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday
Zappos, the company that made free shipping and returns the norm in ecommerce, is turning 20. To celebrate, Zappos is unrolling a series of marketing initiatives to bring old and new customers into the fold. To start with, the company is reverting its website to its original 1999 look on July 19 for one day...

AdWeek News
Jul 19, 2019

Wasserman Launches The Collective to Raise Women's Visibility in Sports
The recent Women's World Cup in France was a global phenomenon. Beyond the headlines about the U.S. victory and subsequent stories about Megan Rapinoe, one of the team's captains, clashing with Donald Trump and pay equity, there was a focus on the high level of play and emerging talent in the sport. While the tournament...

AdWeek News
Jul 19, 2019

Facebook Users Pondered Sustainability in June
The environment was top-of-mind for Facebook users in June, as biodegradation was one of Facebook IQ's Topics to Watch for the month. Conversation about biodegradation and associated topics hot-melt adhesive, packaging and labeling, polymer, adhesive, bioplastic, Styrofoam, toxicity, plastic and food was up 25.9 times versus June 2018 and 2.5 times compared with May, led...

AdWeek News
Jul 18, 2019

Cats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?'
We live in a time when it's hard to find anything that can truly bring people together. There were those first, glorious few weeks of Pok?mon Go, and of course the universal joy of mocking that coffee cup sitting on the table in Game of Thrones. But now something entirely different has united the internet....

AdWeek News
Jul 18, 2019

Fox and Jam3 Brought Snapchat AR Filters to 2019 Comic-Con International: San Diego
Fox teamed up with digital production firm Jam3 to create Snapchat augmented reality filters for 2019 Comic-Con International: San Diego this week. A mural featuring shows in Fox's Sunday-night lineup--The Simpsons, Bob's Burgers, Bless the Harts and Family Guy--was painted, and Snapchat users can scan Snapcodes on the mural to activate filters. #FOXSDCC Fan Fair...

AdWeek News
Jul 18, 2019

Why Erin Andrews Can't and Won't Comment on the NFL National Anthem Kneeling Controversy
It's about to get real busy for Erin Andrews. The Fox Sports NFL sideline reporter is preparing for training camp and reading up on draft picks and returning players. She's also heading back to the ballroom as co-host of ABC's Dancing with the Stars in September. The cervical cancer survivor, who just turned 41, would...

AdWeek News
Jul 18, 2019

These 2 Startups Want to Change the Way We Think of Offline Attribution
Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this...

AdWeek News
Jul 18, 2019

Publicis Groupe Remains Optimistic Despite Disappointing Q2 Performance and Lowered Sales Targets
Publicis Groupe is optimistic about the results of its Q2 earnings report released today, despite an anticipated decline in growth in the U.S. and North America as a whole. "My feeling is that we are now clearly living in a world dominated by Amazon, Google and Facebook. The question is 'Are we in the right...

AdWeek News
Jul 18, 2019

Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth
Velcro kept the astronauts of Apollo 11 firmly fastened into their moon boots. It also latched their Omega watches to their wrists, attached their breathing tubes to their suits and served as nose scratchers inside their helmets. All told, there were 3,300 square inches of Velcro on the command and lunar modules during that 1969...

AdWeek News
Jul 18, 2019

YouTube Music Users Can Now Toggle Directly to Videos for Tracks They're Consuming
Why just listen when you can watch? That's the thinking behind a new feature that was added to YouTube Music Thursday. YouTube Premium and YouTube Music Premium subscribers who are listening to tracks on the YouTube Music application can now seamlessly switch to the videos for those tracks on the Google-owed video site, without missing...

AdWeek News
Jul 18, 2019

Bud Light's ‘Area 51' Can Design Began as a Joke, but Now Might Become Real
At this point, it sounds like the odds of seeing a Bud Light Area 51 can might be better than the chances millions of Facebook users will actually invade the top-secret military installation. Thanks to the viral popularity of a tongue-in-cheek event scheduled for Sept. 20 called "Storm Area 51, They Can't Stop All of...

AdWeek News
Jul 18, 2019

Symantec Discovered a Media File Jacking Vulnerability in WhatsApp and Telegram
Cybersecurity company Symantec discovered a Media File Jacking vulnerability affecting the Android versions of messaging applications WhatsApp and Telegram and notified the respective companies. Symantec vice president and chief technology officer for modern operating system security Yair Amit and Alon Gat, a software engineer on the company's modern OS security team, detailed the vulnerability in...

AdWeek News
Jul 18, 2019

With US Women's Soccer Donation, Secret Hopes to Start a Sponsorship Trend
When the U.S. women's national soccer team brought home its fourth--and second consecutive--World Cup title earlier this month, the celebration couldn't help but serve as glaring reminder of another battle the team has not yet won: the fight over equal pay. In March, all 28 members of the USWNT filed a gender discrimination lawsuit against...

AdWeek News
Jul 18, 2019

eBay Consolidates $250 Million Global Media Account With WPP
Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the brand's media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source...

AdWeek News
Jul 18, 2019

WarnerMedia Staffs Up Original Content Team at HBO Max
WarnerMedia has tapped a number of veteran television executives from its ranks to lead its original programming ambitions for its upcoming streaming service, HBO Max, which will be the the home of an ambitious slate of original programming alongside all of HBO's programming and major library titles like Friends. In a hiring announcement Thursday, WarnerMedia...

AdWeek News
Jul 18, 2019

Father's Day Dominated Conversation on Facebook and Instagram in June
Father's Day was the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in June, and people on both platforms were also gearing up for their Fourth of July celebrations. Those two holidays dominated the holidays and events category for the month on both Facebook and Instagram. The BET Awards saw strong conversation volume...

AdWeek News
Jul 18, 2019

Heinz's Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade
With an impressive household penetration of 88% in the U.K., Heinz still isn't coasting on its brand recognition in a country where it's known as much for soup and "beanz" as for ketchup. Heinz today launched its first "masterbrand campaign" in a decade, created by agency BBH London. The campaign will be anchored by ads...

AdWeek News
Jul 18, 2019

As Traditional TV Evolves, Television Rating Systems Remain the Same
The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before...

AdWeek News
Jul 18, 2019

Instagram Tweaked Its Policies on Removing Accounts for Content Violations
Instagram is changing its policy on disabling accounts to mirror the rules already in place at parent company Facebook. The photo- and video-sharing network's current policy is to disable accounts with a certain percentage of violating content. Instagram will now begin removing accounts with a certain unspecified number of violations during a certain unspecified time...

AdWeek News
Jul 18, 2019

Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers
Privacy has escalated to be a top priority. Marketers and publishers--along with consumers, legislators, CEOs and presidential candidates--are being confronted with how to approach privacy. The largest tech companies have put their stakes in the ground. Apple, Google and Facebook have all recently announced privacy initiatives with the goal of appealing to consumers and their...

AdWeek News
Jul 18, 2019

The US Army Will Eliminate the Majority of Its Internal Marketing Department
The U.S. Army plans to significantly reduce the size of its marketing department, according to internal communications and statements provided by an Army representative. The civilian team handling recruitment marketing work for the Army will be less than one-third its previous size, and annual fees for the armed forces division's new ad agency, DDB, could...

AdWeek News
Jul 18, 2019

Instagram: Here's How to Share a Disappearing Photo or Video in a Direct Message
Did you know that Instagram allows you to send photos and videos through Direct messages that will disappear after they've been viewed? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home screen, tap the paper airplane icon in the...

AdWeek News
Jul 18, 2019

VW Marks Apollo 11's 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050
On July 20, 1969, the world collectively held its breath as it witnessed a historical "giant leap" for America. When Neil Armstrong and Buzz Aldrin became the first human beings to traverse the surface of the moon, they immediately became beacons of boundless possibilities and an example of what happens when one dares to dream....

AdWeek News
Jul 17, 2019

Big Tech Claims It's Not Choking Competitors, but Data Suggests Otherwise
Some of the biggest household names in tech--Facebook, Google, Apple and Amazon--faced the ire of lawmakers and regulators in Washington, D.C. earlier this week during the largest antitrust hearing in decades. Questions focused on market power and accused the companies of various practices--from buying out smaller firms to reshaping algorithms--that leave other tech and media...

AdWeek News
Jul 17, 2019

Twitter Added a Broadcast-Scheduling Feature to Media Studio
Twitter added a broadcast-scheduling feature to its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that the new feature will enable video producers to plan ahead with their production teams, as well as capture people's attention before the broadcast starts and get more of them to tune in live. He also...

AdWeek News
Jul 17, 2019

Netflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition
With the upcoming loss of two of its most-streamed television series, The Office and Friends, Netflix has had a tough few weeks. On Wednesday, the company faced down another bout of bad news: The streaming service told investors it missed its paid membership growth forecast by nearly half. In the second quarter of 2019, Netflix's...

AdWeek News
Jul 17, 2019

Amazon Gets Rattled as Calls Grow for Reform
It's not often we see Amazon lose its cool. After all, this is the company that faced criticism about selling potentially biased and inaccurate facial recognition technology to law enforcement agencies and didn't break a sweat. Nor did it bat an eyelash when 8,000 employees asked for it to take a stronger stance on climate...

AdWeek News
Jul 17, 2019

Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank
Advertising things for kids, especially food, follow a predictable pattern. The little rascals are hungry, but damn if they're not happy and excited to burst through the door to a get a little snack when tummies rumble. Then, impossibly perfect mom or dad gleefully puts together a spread, and everyone laughs their way to the...

AdWeek News
Jul 17, 2019

Twitter Added the LiveCut Video-Publishing Tool to Media Studio
Twitter introduced its new media-publishing tool, LiveCut, integrating the functionality of real-time video-clipping service SnappyTV into its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that SnappyTV will be sunset by Dec. 31, adding that it consulted with its partners who use SnappyTV to ensure that LiveCut will meet all of...

AdWeek News
Jul 17, 2019

Adobe's Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other
A new study from Adobe sheds a little more light on what today's emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they're used in life, at...

AdWeek News
Jul 17, 2019

‘Your Wildest Hot Dog Dreams Can Come True.' Oscar Mayer's Wienermobile Is Now on Airbnb
James had a giant peach. SpongeBob had a pineapple. But some lucky link lovers will have them all beat when they drift off to sleep inside a giant wiener on wheels. Today is National Hot Dog Day, and Oscar Mayer is celebrating by posting its iconic Wienermobile to Airbnb for a limited number of nights...

AdWeek News
Jul 17, 2019

A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service
XOXO, Gossip Girl fans -- the series is coming back with a new story on a different network. WarnerMedia's upcoming streaming service HBO Max is rebooting the beloved teen soap, the company announced Wednesday. The service, which just revealed its name last week and is slated to debut in spring 2020, has greenlit 10 episodes...

AdWeek News
Jul 17, 2019

The Group That Approves Emojis Debuts New User-Friendly Website
Just in time for World Emoji Day, the nonprofit Unicode Consortium in charge of approving new emojis has debuted a more user-friendly website. A few years ago, the average person wouldn't have cared about a group of tech execs and designers in charge of maintaining the standards for every type of text that goes into...

AdWeek News
Jul 17, 2019

WPP's Grey Names First Global Chief Marketing Officer
Grey worldwide CEO Michael Houston announced today that the agency has hired 17-year industry veteran Cory Berger to serve as its first global chief marketing officer. "We've established this new position to advance Grey's borderless way of working in order to seize new growth opportunities on a global basis," wrote Houston in a statement, describing...

AdWeek News
Jul 17, 2019

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up
Home workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record. A name once defined by late-night infomercials and peak '90s spots featuring miraculously hairless and muscular models is enlisting new creatives to shift its marketing from highlighting product features to redefining its brand. Bowflex, owned...

AdWeek News
Jul 17, 2019

Keith Grossman Joins Time as President
Time, the nearly 100-year-old brand, is getting a new president. Keith Grossman, previously chief revenue officer of Bloomberg Media and most recently chief operating officer of Engine, a marketing and tech group, is joining Time in the position. He starts on Monday in his new role and will report to Time editor in chief and...

AdWeek News
Jul 17, 2019

Amazon's Prime Day Sales Surpassed Black Friday and Cyber Monday Combined
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a press release lauding the 48-hour sale as "the largest shopping event...

AdWeek News
Jul 17, 2019

The Good, the Bad and the Ugly of Prime Day
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a statement lauding the 48-hour sale as "the largest shopping event in...

AdWeek News
Jul 17, 2019

Entertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever
The first issue of the newly redesigned, now monthly Entertainment Weekly was released today, featuring DC superheroes from The CW on the cover. The new, bigger magazine also has new feature spreads with the biggest redesign in the magazine's history, with a new font and design. The inaugural monthly issue has five different cover images,...

AdWeek News
Jul 17, 2019

D&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies
Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed...

AdWeek News
Jul 17, 2019

72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners
As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines. One agency in particular is offering up creative solutions from a population whose vantage point is distinctly unique: former and currently incarcerated people. The idea for ConCreates came to founder and CEO Vincent...

AdWeek News
Jul 17, 2019

A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent
According to the Association of National Advertisers (ANA), 78% of the organization's members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent...

AdWeek News
Jul 17, 2019

3 Reasons Why New Grads Are Choosing the Midwest Over Madison Avenue
When you think of America's hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley. Life in the big city was once the destination for wide-eyed college graduates looking to make their mark, but bigger isn't always better--in cities or the agencies inside them. The epicenter...

AdWeek News
Jul 17, 2019

Instagram: Here's How to View Insights for an IGTV Video
When you upload a video to IGTV on Instagram, the photo- and video-sharing platform will keep track of things like audience retention and all users' average view percentage. You can view insights for each video you upload within the Instagram application. Our guide will show you how this works. Note: These screenshots were captured in...

AdWeek News
Jul 17, 2019

Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes
Liqueur brand Kahl?a has unveiled a new campaign that pokes fun at everyone's favorite social media vanity metric: likes. "Our brand has always been very unserious, kind of quirky and fun," says Troy Gorczyca, Kahl?a brand director for parent company Pernod Ricard USA. "Life had gotten so serious with politics, social media and trying to...

AdWeek News
Jul 17, 2019

Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)
It's never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start. The social network's research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing. Here are 10 of the insights from Facebook IQ's infographic, which...

AdWeek News
Jul 17, 2019

How USA Network Turned Suits Into Its First Scripted Series Franchise
During its nearly four decades of existence, USA Network has never aired a spinoff series from one of its scripted shows, but that streak ends tonight with the debut of new drama Pearson. The new series revolves around the character of Jessica Pearson, played by Gina Torres on Suits, and airs directly after Suits, which...

AdWeek News
Jul 17, 2019

How the NFL and EA Revealed the 4 Players to Earn 99 Ratings in Madden NFL 20
Four National Football League players received the best possible rating in Electronic Arts' Madden NFL 20 video game, 99, and the league and the developer came up with an innovative way to showcase the four members of the 99 Club. NFL social media brand The Checkdown teamed up with EA on a mural at 2270...

AdWeek News
Jul 17, 2019

The EU is Investigating Amazon for Anti-Competitive Behavior
The European Commission has opened an antitrust investigation into whether Amazon is using data from independent sellers on its platform for competitive advantage. A press release from the Commission pointed to Amazon's dual--and perhaps conflicting--roles as a retailer of products and as a marketplace where other merchants also sell goods. "When providing a marketplace for...

AdWeek News
Jul 16, 2019

Cardi B's Supernatural Manicure Is the Star of Reebok's Final ‘Unexpected' Ad From VB&P
Cardi B probably asked for a full set of fresh-as-hell acrylics, two-tone pink with glitter, stripes, stars and rhinestones. But did she specify that she wanted those nails to grow on command? It looks like a manicure run amok, but it's just another trippy Reebok ad, the final installment in its surreal series called "Sport...

AdWeek News
Jul 16, 2019

How 3 Major Female Sports Stars Are Fighting for Equality in Their Field
On the heels of the U.S. Women's national soccer team winning the World Cup for the fourth time, three female sports stars--Alexa Bliss from the WWE, Hailie Deegan, a professional stock car driver for Nascar and Mo'ne Davis, who was the first girl to pitch a shutout in the Little League World Series in 2014--took...

AdWeek News
Jul 16, 2019

Twitter Made It Easier to Follow Back New Followers
Twitter continues to introduce small tweaks to its user experience. The social network tweeted about the latest one Tuesday: When a user gets a new follower, that person's profile will show up in their notifications, and they can instantly tap to follow back. Just got a new follower? Starting today, we'll show their profile in...

AdWeek News
Jul 16, 2019

Burger King's 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie
It's increasingly popular for fast food chains to brag that their plant-based patties taste as good as meat, but Burger King is taking it to a new level in Sweden. The chain, through a promotion from Stockholm-based agency Ingo, has created a 50-50 Menu that lets you order a Whopper to your liking and then...

AdWeek News
Jul 16, 2019

Workplace by Facebook Unveiled a New Pricing Structure
For the first time since its debut in October 2016, enterprise platform Workplace by Facebook is raising its rates, detailing three new plans and one add-on option. Workplace by Facebook vice president Julien Codorniou introduced the new pricing tier in a blog post, along with details about when it goes into effect. Workplace Essential is...

AdWeek News
Jul 16, 2019

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization'
A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest. On July 20, Busch is hosting a "Pop Up Schop" in an undisclosed national forest...

AdWeek News
Jul 16, 2019

Mobile In-App Video Ads Platform Vungle Is Selling to Blackstone
Private equity firm Blackstone has reached a deal to acquire the in-app advertising platform Vungle. The deal, announced Monday by the companies, will expand Vungle's presence in the mobile gaming space. According to CEO Rick Tallman, selling to Blackstone will allow the company to "further accelerate Vungle's mission to be the trusted guide for growth...

AdWeek News
Jul 16, 2019

On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America'
Last month, the Portland Timbers of Major League Soccer (MLS), reopened their stadium, Providence Park, after $85 million of new construction and renovation. The 20-month project was a crowning achievement for the franchise that, when they entered the league in 2011, played in a baseball stadium that was built in 1926. Over time, owner Merritt...

AdWeek News
Jul 16, 2019

Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising
Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading. The social network developed the tool as part of its settlement of a defamation lawsuit filed in the U.K. last April by Martin Lewis, founder and chair of MoneySavingExpert.com and consumer...

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