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AdWeek News
Oct 22, 2019

Creative Agency JohnXHannes Is Dissolving As Founders Part Ways
JohnXHannes, the self-described "creative collective" founded by executive creative directors John McKelvey and Hannes Ciatti, is closing up shop as the two founders part ways to start their own individual agencies. McKelvey is leaving to start Mirimar, a creative agency based in Los Angeles and New York. It will be comprised of a core team...

AdWeek News
Oct 22, 2019

Snapchat's Third Quarter Brings Big Gains
A few months ago, Snapchat CEO Evan Spiegel said the key to raising his company's stock was beefing up marketing budgets while also beefing up the number of Snapchatters on the platform. And it appears the company was able to pull both things off, according to its third-quarter earnings report released today. Snapchat ended the...

AdWeek News
Oct 22, 2019

Celebrating Creativity at Media Plan Of the Year
Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk's Senior Director of Client Strategy, spoke with...

AdWeek News
Oct 22, 2019

Family-owned Smarties Keeps the Nostalgia Brand Rolling
Ghosts and goblins don't scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween--a holiday they spend at least nine months prepping for and during which they sell millions of the iconic pill-sized, fruit-flavored candies. "It's our Super Bowl," said Liz Dee,...

AdWeek News
Oct 22, 2019

Craft Worldwide's CTO Helped Coke and Harry Potter Innovate
As a 14-year-old, Jason Snyder created his first commercial software--a system he described as a "party line for computer nerds in the '80s." "I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve," he added. Snyder said he...

AdWeek News
Oct 22, 2019

Infographic: Consumers Aren't Sure They Want Brands to Get Political
With the divisive nature of politics today and what promises to be a bitterly contentious presidential election just around the corner, the pressure on brands to decide whether to weigh in on the issues that matter to consumers will only intensify. According to new research from performance marketing company Fluent, consumers care most about gun...

AdWeek News
Oct 22, 2019

Nike CEO Mark Parker Steps Down After 4 Decades
Nike's longtime CEO Mark Parker is officially stepping down. Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman. John Donahoe, who's the current CEO and president of ServiceNow, Inc., will step into the role, effective Jan. 13, 2020. Donahoe...

AdWeek News
Oct 22, 2019

Nike CEO Mike Parker Steps Down After 4 Decades
Nike's longtime CEO Mark Parker is officially stepping down. Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman. John Donahoe, who's the current CEO and president of ServiceNow, Inc., will step into the role, effective Jan. 13, 2020. Donahoe...

AdWeek News
Oct 22, 2019

Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy
Tommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28. A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister's...

AdWeek News
Oct 22, 2019

Under Armour's Kevin Plank Steps Down as CEO but Isn't Leaving Entirely
Under Armour will soon be under new leadership at the very top of the athletic clothing company: Founder Kevin Plank is stepping down from his post as chief executive. Patrik Frisk, who currently serves as Under Armour's chief operating officer, will be taking his place starting in 2020. Plank won't be leaving Under Armour entirely:...

AdWeek News
Oct 22, 2019

Under Armour's Kevin Plank Steps Down as CEO, But Isn't Leaving Entirely
Under Armour will soon be under new leadership at the very top of the athletic clothing company: Founder Kevin Plank is stepping down from his post as chief executive. Patrik Frisk, who currently serves as Under Armour's chief operating officer, will be taking his place starting in 2020. Plank won't be leaving Under Armour entirely:...

AdWeek News
Oct 22, 2019

Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered
If you're still in need of a Halloween costume, Spotify might just have you covered. The streaming service will have a pop-up on Saturday in New York to celebrate notable artists' costumes, musical acts and their music videos. Select fans will even be able to take home certain parts of these inspired costumes. Bad Bunny...

AdWeek News
Oct 22, 2019

NutriBullet's Fake Influencers Give Absurd Advice You Probably Shouldn't Follow
A wellness guru named Optimizer Kate swears by her echinacea-laced matcha-flavored immune-boosting concoction, and she'll be happy to walk you through its 25 ingredients. If you want to replicate this recipe, stock up on apple cider vinegar and get ready to "harvest your mushroom log," whatever that means. Or a yogi who calls herself The...

AdWeek News
Oct 22, 2019

Dark Mode Comes to Twitter's Android App
Twitter Dark Mode is now available for Android. The social network tweeted about the feature Tuesday. Welcome to the dark side, Android users. You can now go lights out on Twitter. pic.twitter.com/RpvstZvdnr -- Twitter (@Twitter) October 22, 2019 Twitter debuted Dark Mode--then known as Night Mode--for its iOS application in August 2016. The rechristened Night...

AdWeek News
Oct 22, 2019

People Apparently Don't Want Brands to Take a Stance on Political Issues, Study Says
It appears as though people want more brands to channel their inner Ellen DeGeneres. According to a study conducted by creative agency DNA Seattle that surveyed 2,000 Americans, 54% of respondents agree on some level that brands should help build common ground and avoid taking sides. Additionally, more than half at least somewhat agree that...

AdWeek News
Oct 22, 2019

Burger King Gives Dead People a Taste of Its New Ghost Whopper for Halloween
Agencies that work with Burger King are lucky enough to have a full sandbox to play in. Over the years, the brand's chief marketer, Fernando Machado, has been abundantly clear about how it all works: The best ideas win. This is what helped FCB get to the finish line (after a year of development) with...

AdWeek News
Oct 22, 2019

Facebook Ads VP Rob Goldman Has Departed the Company
After seven years and more than a few controversies, Facebook's VP of advertising, Rob Goldman, announced his departure from the company. "After more than 7 years, today is my last day at Facebook," Goldman wrote in a tweet. "What I will miss most are the people, who are among the smartest and most talented I've...

AdWeek News
Oct 22, 2019

Why 2020 Will Be a Big Year for CBS All Access
CBS Interactive is set to have a banner year in 2020, when the digital network fully realizes its vision for original content on its 5-year-old subscription streaming service, CBS All Access. That's according to Marc DeBevoise, president and COO of CBS Interactive, who spoke on Tuesday at Adweek's Convergent TV Summit. CBS All Access launched...

AdWeek News
Oct 22, 2019

Meredith Sells Money.com to Puerto Rican Advertising Company
Meredith Corporation has unloaded the last Time Inc. title it wanted to shed, selling Money magazine's website Money.com to the Puerto Rico-based advertising company Ad Practitioners LLC. Financial details of the deal were not made available, and a Meredith spokesperson declined to say how much it was worth. The sale marks the last of the...

AdWeek News
Oct 22, 2019

With ‘Fake News' Trademark, a Journalism Group Seeks to Take Power From Trump
The Florida Pro Chapter of the Society of Professional Journalists (SPJ) is turning President Trump's language around on him. The journalist advocacy organization has applied to trademark the term "fake news" to discourage the White House--and politicians and celebrities--from using it inappropriately. The ability for Trump to use the term "fake news" to characterize reporting...

AdWeek News
Oct 22, 2019

Instagram's IGTV Long-Form Video Destination Adds Support for Series
Instagram is now supporting series content on its IGTV long-form video destination, and the Facebook-owned photo- and video-sharing rolled out a tool enabling creators to take advantage. Select creators are already using the series tool, including Yara Shahidi, Kade Speiser and Igrid Neilsen. Creators using the tool can give fans the option of turning on...

AdWeek News
Oct 22, 2019

Johnson & Johnson Sends US Consumer Health Business to MDC Partners' Doner
Johnson & Johnson has moved its consumer health business in the U.S., comprising its Listerine, Tylenol and Zyrtec brands, from WPP's Wunderman Thompson to MDC Partners' Doner. "Johnson & Johnson Consumer Health has decided to engage Doner to explore new creative options for advertising and digital marketing for our US Self Care business, including creative...

AdWeek News
Oct 22, 2019

Sandra Oh Politely Insists You Travel Like a Canadian in Spot for Air Canada
When you're breezing through Instagram photos of friends lounging on the beaches of Cozumel, waving from Times Square, or watching the sun set over Santorini, it's very easy to overlook all the bumpier moments that led to that picturesque moment. Even for the most seasoned globetrotters among us, little can erase the dread of flying....

AdWeek News
Oct 22, 2019

But How Does This Song Make You Feel? Pandora Thinks It Knows
Pandora, the music streaming service, is predicting how listeners are feeling--and what activities they might be completing--based on what music they're streaming. It's not a new concept for the media industry--or even the audio space. Publishers, like The New York Times, are already live with this type of offering. Pandora's competitor, Spotify, has been in...

AdWeek News
Oct 22, 2019

47 Attorneys General Are Now Part of the Multistate Antitrust Investigation Into Facebook
The multistate antitrust investigation into Facebook, spearheaded by New York Attorney General Letitia James, swiftly expanded from nine attorneys general when it was first revealed in early September to 47. The original nine attorneys general make up the leadership team for the investigation: the attorneys general from Colorado, the District of Columbia, Florida, Iowa, Nebraska,...

AdWeek News
Oct 22, 2019

Bulleit's 3D-Printed Sneakers Show What May Be the Future of Shoemaking
Bulleit is taking its zeal for 3D printing to the sneaker business. The whiskey brand has unveiled a limited edition pair of 3D-printed shoes as part of an ongoing project to accessorize the 3D-printed cocktail lounge it first created last year. Dallas street artist Kyle Steed and New York custom fabricator Tangible Creative designed the...

AdWeek News
Oct 22, 2019

Finding the Balance Between Storytelling and Data
There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should, too. If you live in the numbers camp, I'm going to confirm what you already know. And if you live in the pretty pictures camp, buckle your seatbelt because this is...

AdWeek News
Oct 22, 2019

Podcasts May Have Replaced Video, but a Solid Content Strategy Is Still King
If recent headlines about the great podcasting craze of 2019 feel a little familiar, there's a good reason why. Remember 2017's great pivot to video? You certainly do if you're a journalist. Publishers from Mic to MTV laid off large portions of their newsrooms to accommodate video-first content strategies, with many brands following suit. It...

AdWeek News
Oct 22, 2019

How Brands Can Avoid Letting Prejudices Ruin Brand Relevance
Preconception is misconception. That's why today more than ever marketers need to treat consumers as a "segment of one." The further we can get away from sweeping, ill-informed stereotypes, the closer we will get to consumers' thoughts, feelings and, ultimately, the hard-earned dollars in their virtual wallets. I'll spare you the lecture on social and...

AdWeek News
Oct 22, 2019

Facebook IQ: Generation Z Wants to See More Diversity in Advertising
Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, those aged 18 through 24. A Facebook-commissioned study by Qualtrics found that 71% of Gen...

AdWeek News
Oct 22, 2019

LinkedIn: Here's How to Edit an Event
LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create events and invite your connections to them. If you need to edit an event you've created (for instance, if you need to add extra information to the event's description), our guide will show you how this is done. Note: These...

AdWeek News
Oct 22, 2019

TripAdvisor Sends $150 Million Global Creative Account to Mother
TripAdvisor has found a new creative home, naming Mother as its global creative agency of record. Mother, which also has offices in London, Los Angeles and Shanghai, will lead the business out of New York. The appointment follows a months-long competitive review, which a source with knowledge of the matter tells Adweek included 72andSunny, Droga5...

AdWeek News
Oct 22, 2019

Roku to Acquire Dataxu for $150 Million
The pace of mergers and activities in ad tech is speeding up, with Roku announcing today it is purchasing demand-side platform Dataxu in a deal worth $150 million. The acquisition agreement has been approved by each company's board of directors and is anticipated to close in the fourth quarter, pending regulatory approval. The transaction will...

AdWeek News
Oct 22, 2019

Mazda Is Helping National Geographic Find Its Next Photographer
National Geographic teamed up with Mazda on a competition to find the next photographer for the science, adventure and exploration content publisher. Entries will be accepted starting Tuesday and running through Nov. 18, and the two companies said interested parties should follow @natgeoyourshot on Instagram and visit this site. Budding Nat Geo shutterbugs can go...

AdWeek News
Oct 22, 2019

You Can Now Buy Patrón Tequila With a Swipe on Instagram
For anyone looking to have a Thirsty Thursday--or any other day of the week--Patr?n has become the first liquor brand you can order via Instagram. The 30-year-old brand is working with MikMak, a social video commerce agency, to let Instagram users simply swipe up on an Instagram Stories ad to order Patr?n for delivery in...

AdWeek News
Oct 22, 2019

How to Build a Brand, One Sweet Jar at a Time
Dani Beckerman always had an entrepreneurial streak. It started when she was a teenager, launching her own swim business to teach kids from the neighborhood. Fast forward to 2019 and Beckerman's latest pursuit, Jars by Dani, creates deliciously sweet, tastefully designed, Instagram-inspired treats for corporate or private events. In this episode of I'm With the...

AdWeek News
Oct 22, 2019

A Cincinnati Agency Releases a New York Diss Track; More CMO Hiring News: Tuesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. One of the Best Diss Tracks About New York...

AdWeek News
Oct 21, 2019

Twitter Wants Its Users' Help in Developing Its Policies on Deepfakes
Twitter is seeking user input in crafting its policies on deepfakes, which it refers to as synthetic and manipulated media. The social network said in a series of tweets that its new policy will address content that has been "significantly altered or created in a way that changes the original meaning/purpose, or makes it seem...

AdWeek News
Oct 21, 2019

Facebook Shuts Down More Coordinated Inauthentic Activity in Iran, Russia
Facebook provided details on four separate networks of accounts, pages and groups originating in Iran and Russia that were removed from its platform for engaging in coordinated inauthentic behavior. Three of the networks originated in Iran, while Russia was the base for the fourth. Facebook head of cybersecurity policy Nathaniel Gleicher elaborated in a Newsroom...

AdWeek News
Oct 21, 2019

Esports Brands Are Now Focusing on Maintaining Players' Health
At the Nike Sport Research Lab in Beaverton, Ore., two young athletes are put through a gauntlet of tests. These aren't NBA rookies with new shoe deals or local university runners; they are esports players from Shanghai. Jian "Uzi" Zi-Hao and Zhen-Ning "Ning" Gao are two of the world's best League of Legends (LoL) players....

AdWeek News
Oct 21, 2019

Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands
The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms. The latest flare-up was in September when there was a veritable earthquake in the YouTube community after the platform...

AdWeek News
Oct 21, 2019

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market
Big tech is slowly pivoting to privacy, whether it wants to or not. Ever since the data manipulation scandals that embroiled the 2016 U.S. presidential election came to light, Silicon Valley's use of personally identifiable information and its role in the success of household names such as Facebook and Google have become apparent. This has...

AdWeek News
Oct 21, 2019

Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential
A web of nodes modeled after brain neurons is trained into an incomprehensibly complex algorithm that knows one thing and one thing only: the patterns of fade and wear accumulated by old pairs of jeans. So begins a recent Levi's patent proposal detailing the use of neural networks in clothes manufacturing. In the scenario, the...

AdWeek News
Oct 21, 2019

Here Are the Creative Winners From Europe's Golden Drum Festival
For the uninitiated, the Golden Drum Festival is an awards program that celebrates creativity in advertising across Europe. In its 26th year, the Slovenian festival recently named its 2019 winners. You'll likely recognize some from this year's awards circuit, like Ikea's "Thisables" out of McCann Tel Aviv and "The Last Ever Issue" stunt from VMLY&R...

AdWeek News
Oct 21, 2019

One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency?
Agencies and, by extension, markets outside of the biggies work tirelessly to explain how talent can have a more balanced life. Don't want to spend $4,000 a month on a 200-square-foot studio in San Francisco? Come to Portland. Dropping a bunch of cash to huddle with seven of your closest friends in Los Angeles? Why...

AdWeek News
Oct 21, 2019

Facebook Provides Its Latest Update on Efforts to Safeguard the 2020 U.S. Presidential Election
Facebook CEO Mark Zuckerberg said during a press call Monday updating the social network's efforts to protect the 2020 U.S. presidential election from interference via its platform that some 35,000 people are now working on security, with an overall budget in the billions of dollars. "We have a long way to go before Election Day,"...

AdWeek News
Oct 21, 2019

Twitch Brings on Former Zynga Executive Doug Scott as CMO
Following the departure of Twitch's CMO Kate Jhaveri over the summer, the interactive streaming platform announced Doug Scott will take over the chief marketer role. Scott previously led marketing efforts at the mobile platform Zynga and served as CMO of the music-centric startup BandPage; he also advised the board of YouTube Music. The appointment is...

AdWeek News
Oct 21, 2019

Vevo Celebrates 10 Years of Music Videos
The music video no longer dominates MTV, but it is alive and well on premium platform Vevo, which is celebrating its 10-year anniversary this year. Vevo is home to over 400,000 official music videos, along with exclusive original series and performance content. The platform has seen daily views skyrocket more than 300% over the past...

AdWeek News
Oct 21, 2019

After Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and Streaming
Don't let his impressive resume fool you. Yes, Chuck Lorre has created or co-created hit sitcoms like Grace Under Fire, Dharma and Greg, Two and a Half Men and The Big Bang Theory during the past two decades, but just because the writer-producer gets a show on the air doesn't mean he has cracked the...

AdWeek News
Oct 21, 2019

Cindy Holland Relies on Data and Gut Instinct to Help Netflix Disrupt the TV Industry
For Netflix's Cindy Holland, overseeing original programming at the biggest streaming service in the world wasn't always part of the plan. Holland, who joined Netflix 17 years ago and is now vp of original content, has seen Netflix through several different phases, arriving when the company was a DVD-by-mail business and helping it evolve into...

AdWeek News
Oct 21, 2019

Netflix's Cindy Holland Relies on Data and Gut Instinct to Disrupt the TV Industry
For Netflix's Cindy Holland, overseeing original programming at the biggest streaming service in the world wasn't always part of the plan. Holland, who joined Netflix 17 years ago and is now vp of original content, has seen Netflix through several different phases, arriving when the company was a DVD-by-mail business and helping it evolve into...

AdWeek News
Oct 21, 2019

An AI's ‘Dreams' Become an Immersive Art Exhibit That Reimagines New York
Abstract jargon like "deep learning" and "neural network" often fails to capture the mind-boggling complexity of the self-learning systems they describe. That awe-inspiring quality was part of what Turkish new media artist Refik Anadol sought to spell out--in a medium of appropriately grand scale--with his new exhibition. The installation, put on by experiential art organization...

AdWeek News
Oct 21, 2019

Hyundai America Announces New CMO
It took only the weekend for Hyundai Motor America to find its new CMO. The carmaker announced today that it would be replacing Dean Evans, who stepped down on Friday, with Angela Zepeda. Zepeda comes from Hyundai's agency of record, Innocean USA, where she served as senior vice president and managing director, handling all of...

AdWeek News
Oct 21, 2019

Nielsen Can Now Measure (Some) Amazon Prime Video Ratings
Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for...

AdWeek News
Oct 21, 2019

Australian Newspapers Redacted Their Front Pages for Press Freedom
Daily newspapers in Australia had a powerful way of showing their advocacy for press freedom--by not showing everything. The front pages on Monday were heavily redacted in a stunt to show the need for independent reporting. Australia's Right to Know, a coalition of media organizations and advocacy groups that was established about a decade ago,...

AdWeek News
Oct 21, 2019

Impeachment Could Mean Less Ad Space for Brands
Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we're in for a mind-numbing, omnichannel...

AdWeek News
Oct 21, 2019

Still Alive and Kik-ing: MediaLab Acquires Messaging App That Was Headed for Shutdown
Reports of the demise of messaging application Kik turned out to be greatly exaggerated, as holding company MediaLab revealed late last week that it will acquire the app, which will remain active, but it will introduce advertising. MediaLab said in a blog post on the Kik website, "We believe that Kik's best days remain ahead...

AdWeek News
Oct 21, 2019

Rubicon Project Adds Header Bidding Tools With RTK.io Acquisition
Digital ad-tech company Rubicon Project has acquired a suite of header bidding tools with the $11 million purchase of RTK.io, the second high-profile purchase under its current leadership. With the all-cash transaction, Rubicon Project now has a set of header bidding tools built on the open-source Prebid standard, which it helped co-found along with AppNexus,...

AdWeek News
Oct 21, 2019

LinkedIn: Here's How to Cancel an Event
LinkedIn recently launched LinkedIn Events for all users around the world. The feature allows users to create events and then invite their connections to attend. If you ever need to cancel an event you've created, our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS....

AdWeek News
Oct 21, 2019

On the Adweek Podcast: The Making of the 2019 Hot List
Our 2019 rankings of the most influential players in media, marketing and pop culture are here! On this week's episode of Yeah, That's Probably an Ad, we talk about who made the 2019 Adweek Hot List and why. Plus, TV/Media editor Jason Lynch weighs in on the timelessness of Friends; publishing editor Sara Jerde discusses...

AdWeek News
Oct 21, 2019

Bid Shading Is Covering for Inefficient Programmatic Algorithms
As programmatic advertising has increasingly become the norm for brands, both SSPs and DSPs have added more tools for helping marketers price bids. Recently, bid shading has become a popular method for helping marketers save money by setting bid prices in first-price auctions. What bid shading does is use an algorithm to automatically tweak the...

AdWeek News
Oct 21, 2019

Why Brands Need to Put the Consumers' Wants and Needs at the Heart of Marketing Strategies
In an age guided by engagement metrics, clicks, likes and follows, I find myself returning to a lesson that I learned early on in my career. As a marketer, your job is to listen to your consumers, and above all else, understand their needs, wants and motivations. Our world is dominated by performance marketing like...

AdWeek News
Oct 21, 2019

George Clooney, Lin-Manuel Miranda and Nespresso Put a Spotlight on Puerto Rico's Recovery
It's been more than two years since Hurricanes Irma and Maria hammered Puerto Rico, causing long-lasting devastation to the U.S. territory's people and economy. Severely mauled by the storms was the island's coffee industry, which has struggled to recover due to a combination of daunting factors, including the long and labor-intensive process needed to grow...

AdWeek News
Oct 21, 2019

HP Calls Out the Many Ways Technology Has Stripped Our Lives of Authenticity
Chances are you've seen the caption "Instagram vs. Reality" on social media. While the first photo is typically picture-perfect, the second attempts to inject some realness (and humility) into the situation. For instance, parents often use the caption to show off a photo of their child smiling and looking directly the camera ... followed by...

AdWeek News
Oct 21, 2019

Break Your Artistic Block With Adobe's New Amazon Alexa Skill
Having produced software for creative types since its Illustrator product debuted in 1987, Adobe has created a new skill for Amazon's Alexa that it hopes will be similarly inspiring. The software company hopes creatives and aspiring creatives alike will use the Adobe Inspiration Engine voice skill, which launched today, to burst through creative blocks like...

AdWeek News
Oct 21, 2019

NASA, Luster Team Up on 3D Mosaic Sculpture to Display Space Fans' Photos
NASA teamed up with high-tech experiential solutions provider Luster on a custom-built 3D mosaic sculpture that will be displayed at the 70th International Astronautical Congress (IAC), being held at the Walter E. Washington Convention Center in Washington, D.C., today through Thursday. The sculpture, Artemis Generation, represents NASA's Artemis lunar-exploration program, which is aiming to send...

AdWeek News
Oct 21, 2019

Conoco's 47-Minute Lo-Fi Mix Will Make You Fall in Love With Audio All Over Again
We haven't heard as much about it lately, but audio, especially ASMR, has had a moment over the past few years. From beer sounds featuring Zoe Kravitz to some genuinely bizarre things like 60 minutes of grilling meats for Applebee's and Lynx's, er, valiant effort to use the technique to illustrate "manscaping," there have been...

AdWeek News
Oct 21, 2019

Facebook Wants to Know the Apps You Download and Delete
Whether you're deleting an app that's buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook's internal operations, the Menlo Park, Calif., giant at one point beta tested analytics to track app...

AdWeek News
Oct 21, 2019

Revealing Adweek's Hot List Winners; 2 CMOs Step Down: Monday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 2019 Hot List: The Digital, Publishing and TV...

AdWeek News
Oct 20, 2019

The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president attacks the media on a daily basis, these outlets are working...

AdWeek News
Oct 20, 2019

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to...

AdWeek News
Oct 20, 2019

How the Producers of Friends Made a Show That's as Popular Now as It Was 25 Years Ago
Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy. A quarter-century ago, the trio began executive producing Friends, a sitcom chronicling the relationships among six lovably neurotic 20-somethings (played by Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer) living in the same...

AdWeek News
Oct 20, 2019

The 2019 TV Hot List: The Year's Biggest and Buzziest Shows, Networks and People
The TV industry is in the midst of a massive upheaval--one that will come to a head over the next year as a number of major new streaming services prepare to enter the fray--which makes it tougher than ever for shows and networks to connect with viewers. Yet this year's TV Hot List winners have...

AdWeek News
Oct 20, 2019

Presenting the Winners of Adweek's Readers' Choice: Best of Tech Awards
Over the last several months, we asked you, our reader, to weigh in on which ad-tech and mar-tech companies you deemed to be the best of the best across a variety of categories. Last month, we announced the finalists, and now--after three rounds of voting and roughly 50,000 votes--we are happy to reveal the winners...

AdWeek News
Oct 20, 2019

The 2019 Hot List: The Digital, Publishing and TV People and Brands That Shined Brightest
Despite all the buzz surrounding TikTok, Snap, Netflix and Fortnite, this year's Hot List honorees also include OGs, as some legacy media brands continue to show new players who's boss. Adweek's Media Visionaries, who grace our cover, are the executive producers of Friends--David Crane, Marta Kauffman and Kevin Bright. Yes, that's right, Friends. The beloved...

AdWeek News
Oct 20, 2019

The 2019 Digital Hot List: The Platforms and Innovators That Shaped a Pivotal Year
This might be the year that finally killed off analog: The digital world has clearly overtaken all aspects of our lives, from the songs we listen to (and the devices we use to experience them) to how we communicate with colleagues and even the way we shop. This year's hottest digital movers and shakers range...

AdWeek News
Oct 20, 2019

For Ava DuVernay, ‘Heart-Expanding' Storytelling Matters More Than the Medium
Ava DuVernay, who topped Adweek's Creative 100 List in 2018, has had another breakout year. The acclaimed writer, director and producer in May released When They See Us, a four-part miniseries centered on the case of five black and Latino teenage boys who were wrongfully accused and convicted of rape in 1989. DuVernay's goal with...

AdWeek News
Oct 19, 2019

Kimberly-Clark's CMO Is Stepping Down
Kimberly-Clark's chief growth officer announced in an internal memo obtained by Adweek that Giusy Buonfantino, the company's chief marketing officer, will no longer be with the consumer-packaged-goods giant, effective Nov. 1. "I have appreciated my time with Giusy over my first two months at K-C," Alison Lewis wrote in the memo. "Her global leadership in...

AdWeek News
Oct 18, 2019

Brands Should Work With Influencers, But Only If They're Smart About It
If you Google the phrase "influencers are," you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? "Consumer sentiment has never been so negative," said Amber Atherton,...

AdWeek News
Oct 18, 2019

Here's How Xandr's TV Ad Tool Will Work After Clypd Acquisition
AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit's second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe's biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from...

AdWeek News
Oct 18, 2019

Anheuser-Busch Accuses MillerCoors of Stealing Trade Secrets
There's no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between the two beer giants started brewing in February, when Anheuser-Busch aired a Bud Light ad during the Super Bowl suggesting that other competitors, such as Miller Lite and Coors Light, use corn...

AdWeek News
Oct 18, 2019

Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its Water
Drinking water is good for you--just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank...

AdWeek News
Oct 18, 2019

Hyundai Motor America CMO Dean Evans Steps Down
Hyundai Motor America is searching for a new CMO. Dean Evans, who's worked with the carmaker since 2015, informed the company today that he'll be stepping down to pursue other "career opportunities." Under Evans' lead, Hyundai's marketing department turned out memorable Super Bowl ads like 2016's "Choices" and 2019's "Shopper Assurance" with Jason Bateman. In...

AdWeek News
Oct 18, 2019

The View's Sunny Hostin Looks at Victims' Side of Crime in New Series
ABC News senior legal correspondent and The View co-host Sunny Hostin was only 7 years old when her uncle was stabbed in front of her. It's a moment that altered her entire family's lives, and would play a significant role in shaping her career. (He died a couple years later of complications from the attack.)...

AdWeek News
Oct 18, 2019

Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020
With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012....

AdWeek News
Oct 18, 2019

How Brands Can Navigate the Political Minefield
No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company's stance on social or political issues...

AdWeek News
Oct 18, 2019

Condé Nast Italia Releases First US Magazine, La Cucina Italiana
Cond? Nast, which has long taken magazines established in the U.S. and introduced them into new international markets, is experimenting with doing just the opposite. La Cucina Italiana, a food and wine magazine from Cond? Nast Italia, is the publisher's first international title to be introduced into the U.S. market. The publication arrives after the...

AdWeek News
Oct 18, 2019

LinkedIn: Here's How to Create an Event
LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create public and private events and share them with your connections. Our guide will show you how to create an event from within the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: Tap...

AdWeek News
Oct 18, 2019

Uber Tries Ads to Guide Airport Travelers as Rideshare Is Pushed Out
Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure travelers arriving at Seattle's Sea-Tac Airport can more easily find it. In a partnership with Clear Channel Airports, Uber is branding directional signs so travelers can get from their arrival...

AdWeek News
Oct 18, 2019

Holiday Ads Have Started; Learn About Influencer Marketing: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Cost Plus Kicks Off the Holiday Season Early While...

AdWeek News
Oct 18, 2019

Rothy's Won't Chase Trends—It's Making Them
Rothy's, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn't necessarily need to dig deep to figure out how they like a silhouette or a color, either. There are several Facebook groups dedicated to discussing, buying, selling and trading the shoe, including one called Rothy's Addicts...

AdWeek News
Oct 17, 2019

Facebook's Tweak May Cause Organic Page Impressions to Drop
Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network's January 2018 change to its News Feed algorithm that rocked the media industry. Social media industry commentator and consultant Matt Navarra shared what appears to be part of an email from...

AdWeek News
Oct 17, 2019

5 Key Parts of Mark Zuckerberg's Talk on Free Speech at Georgetown University
Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., Thursday. Zuckerberg focused on giving everybody a voice and cautioned against laws that undermine free expression and human rights. The video of the full speech is available here, and following are five key...

AdWeek News
Oct 17, 2019

AT&T's Xandr Prepares to Buy Clypd
A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments,...

AdWeek News
Oct 17, 2019

AT&T's Xandr Prepares to Buy Clypd from RTL
14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe's largest broadcaster. According to multiple sources with knowledge of the developments, AT&T's ad-tech unit Xandr is poised to announce...

AdWeek News
Oct 17, 2019

6.5 Million People Watched Netflix's Breaking Bad Film El Camino on Opening Weekend
On its opening weekend on Netflix, the Breaking Bad film El Camino attracted nearly 6.5 million viewers in the U.S., marking a considerable audience for the anticipated movie. More than 2.6 million people in the U.S. tuned in to watch the film on Oct. 11, when it debuted, according to Nielsen's SVOD Content Ratings. While...

AdWeek News
Oct 17, 2019

GYK Antler CEO Travis York Founds York Creative Collective
Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., founded York Creative Collective (YCC). YCC comprises GYK Antler, production company Big Brick, direct-to-consumer footwear brand York Athletics, SaaS reporting and analytics platform Explorics, sports media platform Kompany39, drum platform Noble & Cooley,...

AdWeek News
Oct 17, 2019

With Just the Right Level of Sappiness, Cost Plus Kicks Off the Holiday Season Early
While some of us are still carving jack-o'-lantern and hanging cobwebs, others would say it's never too early to indulge in a little holiday sentimentality. As a general rule, holiday advertising doesn't kick off until after Halloween. But while Cost Plus World Market's newest campaign may be a little early, it's an emotional reminder of...

AdWeek News
Oct 17, 2019

B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle
As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores. On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles....

AdWeek News
Oct 17, 2019

Arnold Splits With CEO Kiran Smith After 15 Months
Leadership changes continue in Boston. Arnold Worldwide split with chief executive Kiran Smith after just 15 months, the Havas-owned agency confirmed. "Kiran brought many good insights to Arnold and we thank her for her contributions. We wish her much success as she moves forward in the next chapter of her career," Havas Creative North America...

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