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MarketWatch MarketPulseJul 17, 2019
Amazon Prime Day sales surpass Black Friday and Cyber Monday combined
Amazon.com Inc. said Wednesday that this year's two-day Prime Day shopping event was the biggest shopping event in the company's history, surpassing Black Friday and Cyber Monday combined. More than 175 million items were purchased, with the event becoming the largest-ever for Amazon devices, including the Echo Dot and Fire TV Stick with Alexa Voice Remote. Prime members also bought 100,000 lunchboxes, 100,000 laptops, 350,000 luxury beauty products, and more than one million toys. Amazon says Prime members around the world saved more than $1 billion. Eighteen countries participated this year. And Amazon reports it signed up the most new Prime members ever on July 15 and nearly as many on July 16. Amazon stock has gained 33.6% in 2019 while the S&P 500 index is up nearly 20% for the period.

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