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It's been about two years since Midjourney ushered in AI art, consisting of art generated entirely from scratch as well as "inpainting" and "outpainting." Outpainting attracted attention because AI art was being used to essentially extend the boundaries of photographs and paintings, creating a plausible addition to what wasn't there. Now Adobe is doing the same with Premiere Pro.
On Monday, Adobe showed off a video version of what it calls Generative Fill, the same technique that it uses for Adobe Photoshop and its Adobe Firefly generative AI art. "Crop" a photo outside of its boundaries and Photoshop will extend it. You can also remove or replace an element in a photo like swapping a crown for a baseball cap.
Generative AI within Premiere Pro will do the same thing, Adobe said. In the demonstration video shown below, Adobe is showing how Premiere will allow an editor to select (via its Magic Lasso) an object in a scene and remove it from the entire clip across multiple frames. Likewise, an editor will be able to use the AI-powered Generative Fill and "extend" the scene as well. In the demonstration, the extension applies to a calm, focused shot of a single individual and I would assume that it will be most effective in this use as well. Adding complex motion or transitions will be far more difficult. It's not clear whether Adobe has that capability as yet.
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Disney is reportedly planning to add linear cable-style streaming channels to Disney . According to The Information, the company wants subscribers to spend more time in the app and, by offering more viewing options, it may entice users to stick around. In addition, by running ads on these channels, Disney could boost its bottom line.
There are already a bunch of free, ad-supported streaming (FAST) services such as Roku, Pluto TV and Tubi. Last year, Warner Bros. Discovery brought FAST channels featuring its shows and movies to Roku and Tubi. Disney itself has some FAST channels inside the ABC.com app, including ones dedicated to General Hospital
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 Microsoft is exploring the idea of putting ads in your Windows 11 Start menu. To be specific, it's looking to place advertisements for apps you can find in the Microsoft Store in the menu's recommended section. I could hear you sighing in defeat if you've used Windows 10 extensively before — the older OS serves ads in the Start menu, as well, and they're also for apps you can download. At the moment, Microsoft will only show ads in this version if you're in the US and a Windows Insider in the Beta Channel. You won't be seeing them if you're not a beta tester or if you're using a device managed by an organization.
Further, you can disable the advertisements altogether. To do so, just go to Personalization under Settings and then toggle off "Show recommendations for tips, app promotions, and more" in the Start section. Like any other Microsoft experiment, it may never reach wider rollout, but you may want to remember the aforementioned steps, since the company does have history of incorporating ads into its desktop platforms. Last year, Microsoft also deployed experimental promo spots for its services like OneDrive in the menu that pops up when you click on your profile photo.
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