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Samsung reportedly shipped 60.1 million smartphone units worldwide in Q1, representing 20.8 percent of the global market share — and first place. Meanwhile, Apple shipped 50.1 million units for 17.3 percent of the market share. Both companies, however, saw a decrease from Q1 2023. Apple saw an almost 10 percent drop, while Samsung's hit was less than one percent.
Apple nudged Samsung out briefly in 2023, but it's back to business as usual. The IDC's takeaway is that the world of smartphones is strengthening (what does that mean?), with a boost to higher-priced phones—true for both Samsung and Apple.
Xiaomi rounded out the top five brands with 40.8 million units, Transsion with 28.5 million units and OPPO with 25.2 million units shipped. Never heard of Transsion? It's a global smartphone powerhouse based in China, responsible for phone brands including Tecno, Itel and Infinix.
— Mat Smith
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