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Yahoo! ArtsJun 26, 2019
NRA shuts down production at TV channel amid leadership coup attempt and legal troubles
The National Rifle Association has shut down production at NRA TV.The NRA on Tuesday also severed all business with its estranged advertising firm, Ackerman McQueen, which operates NRA TV, the NRA's live broadcasting media arm, according to interviews and documents reviewed by The New York Times.While NRA TV may continue to air past content, its live broadcasting will end and its on-air personalities - Ackerman employees who included Dana Loesch — will no longer be the public faces of the NRA.It remained unclear whether the NRA might try to hire some of those employees, but there was no indication it was negotiating to do so.The move comes amid a flurry of lawsuits between the NRA and Ackerman, and increasing acrimony that surfaced after two prominent NRA board members first criticised NRA TV in an article in The Times in March. The separation had become inevitable: The two sides said last month that they were ending their three-decade-plus partnership."Many members expressed concern about the messaging on NRA TV becoming too far removed from our core mission: defending the Second Amendment," Wayne LaPierre, the NRA's longtime chief executive, wrote in a message to members that was expected to be sent out by Wednesday."So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV' programming."In a notice to Ackerman's chief executive, Revan McQueen, sent
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