| | |
| Summary |
| Please note: The McKinsey Quarterly has agreed to a special arrangement for CEOExpress members that allows member access to their articles. Articles must be clicked on directly through the links below to gain access to this group of articles.
|
DSL will win where it matters
Cable appears to be off to an early lead in the United States as of autumn 2000, claiming 2.2 subscribers for every person who receives broadband through Digital Subscriber Line technology. But the absolute subscriber base for broadband remains small, and DSL has plenty of time to catch up.
At present, about 40 percent of all phone lines are ready for DSL, while 58 percent of all households can order broadband over cable. But the real action will come in the next four years, as broadband subscribership moves from fewer than 5 million homes and small businesses into the range of 40 million to 65 million. During that time, DSL-enabled lines will be installed at a faster rate than will cable lines. Indeed, market research from Morgan Stanley Dean Witter predicts that DSL subscribers will outnumber broadband cable subscribers this year. By the end of 2004, both technologies should be available to about 75 percent of all households.
Articles provided by The McKinsey Quarterly
© 1992-2003 McKinsey & Company, Inc
|
|
|
