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The dynamics of European broadband
How fast will broadband be adopted in European countries? The projected uptake forecasted by McKinsey—which teamed with Fletcher Advisory—is less optimistic than other publicly reported forecasts, but still paints a booming future for broadband.
The take-away: This article's dynamic models of national markets in France, Germany, Italy, the Netherlands, Sweden, and the United Kingdom show that changes in strategy for coverage, marketing, price, and timing will be critical to market players.
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© 1992-2003 McKinsey & Company, Inc
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