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Strategy in an uncertain world
During the past decade, globalization, digitization, and unfettered capital markets all conspired to increase the uncertainty that companies face and to make traditional strategy tools less useful. The events of September 11th and their aftermath have made managing under uncertainty all the more challenging. Companies must not only confront the perils of recession but also grapple with the undetermined economic consequences of a war on terrorism and the possibility of further terrorist attacks in the United States and elsewhere.
The take-away: Managing under uncertainty may now be more difficult than ever. Yet by deploying the tools described in this McKinsey Quarterly Reader, managers can reduce the risks they take when making strategic decisions and thereby render a challenging environment perhaps a little less daunting.
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© 1992-2003 McKinsey & Company, Inc
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