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Brazil's Head Start in On-line Banking
When the talk turns to the growth of the Internet, South America hardly ever looms large. Yet in Brazil, the use of the Internet for consumer banking not only is much more common than it is in Asia but also approaches the level achieved in the United States. This research in brief examines the new competitive dynamics of the Brazilian banking industry.
The take-away: The on-line strategies of Brazilian banks will succeed in the longer term only if they can satisfy the demands of their increasingly sophisticated and decreasingly loyal customers.
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