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M-commerce: Advantage, Europe
It has become commonplace to contrast the speed and alacrity with which the United States has embraced the Internet with Europe's relative conservatism and to marvel at the Americans' appetite for innovation. Europe, it seems, is doomed to play catch-up.
Or is it? No one disputes the leading role that the United States has taken thus far in the Internet revolution. But mobile commerce—that is, electronic commerce conducted on mobile phones—is the next big Internet development. And in mobile communications, the United States trails behind Europe.
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