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Summary
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The vanishing middle market
  • Executives know that premium and value offerings are squeezing middle-of-the-road products and services in many industries.
  • McKinsey research across 25 industries and product categories in Europe and North America shows the extent of this market polarization.
  • Polarization plays out in diverse ways across different distribution channels, subsegments, and geographies; the strategies of individual companies and their channel partners will heavily influence how the phenomenon unfolds.
      


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