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Summary
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Divide and conquer: Rethinking IT strategy
  • Although companies manage established businesses and new ventures differently, they typically manage information technology just one way: with a broad stroke, to cut costs in rough times and to fund projects in good ones.
  • Companies should manage most IT for productivity and cost savings, but technologies that support businesses should be adopted and measured with the same decision-making process used for investments in general.
  • Certain IT investments help businesses to achieve a competitive advantage and to develop new, industry-changing operations. A more venture capital-like approach is suitable for managing these investments.
  • A company that differentiates among the types of IT that support different parts of its business can invest in future success while continually paring the costs of routine technologies.
      


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