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Driving radical change
Genuine transformations take place on a scale different from that of routine change programs—and are much harder to pull off.Companies need discipline to handle the different dimensions of a transformation. Two of the most urgent challenges are setting appropriate aspirations and mobilizing energy and ideas.Aspirations must be clearly defined, broken down into digestible themes, made relevant, and communicated in a compelling story.Ideas and energy make up the transformation engine. Companies can unleash energy by using proven catalysts.
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