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PR 2.0

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Brian Solis is among the original thought leaders who paved the way for Social Media. In PR 2.0, he blogs abou [Read More]

Categories: Social Media and Web 2.0 | Technology

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WTF!? What's the Future of Business: Changing the Way Businesses Create Experiences
It's amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today's busy executives and entrepreneurs. One such book is, What's the Future of Business aka WTF. ...
PR 2.0
Wednesday, August 14, 2019

11 Trends To Help Brands Compete Against Digital Darwinism
My friend Alison DeNisco Rayome is Senior Editor at TechRepublic. We recently talked about how progressive retailers are leading digital transformation. I wanted to share our conversation with you here as I feel the ideas (and links) can help any org...
PR 2.0
Monday, August 12, 2019

The State of Digital Transformation: What Are 2019's Key Drivers?
Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts across organizations and actionable strategies for ac...
PR 2.0
Thursday, August 8, 2019

The Future of Business is Under Construction and You are Its Architect
WTF? What's the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sel...
PR 2.0
Wednesday, August 7, 2019

Can You Change the World from Your Smartphone?
When I was in Portugal, I was asked to interview with Publico with Karla Pequenino. I wasn't sure what we were going to talk about. But at the time, it turned out to be a precursor to something that wouldn't just be near and dear to me, but to everyo...
PR 2.0
Monday, August 5, 2019

The Evolving Social Construct of Modern Social Businesses
This article is from my unpublished archives. It does no good sitting there, so I've decided to publish it after all these years. Today, businesses are actively seeking the fountain of youth to stay relevant in these evolving times. The more ambitiou...
PR 2.0
Wednesday, July 31, 2019

Experience Design is a Catalyst to Innovation and a Driver for Business Growth
Bryan Adams hosts a great podcast on creativity and storytelling called "Getting Goosebumps." Shortly after publishing X: The Experience When Business Meets Design, Bryan invited me to be on the show and I'm sure glad he did! What a great conversatio...
PR 2.0
Tuesday, July 30, 2019

In the Future of Work, Technology is Both a Problem and Solution
As a digital analyst and anthropologist, I've studied over the last 20 years, the evolution of disruptive technology and its effect on business philosophies and models. At the same time, I've also studied disruptive technology's impact on society and...
PR 2.0
Monday, July 29, 2019

This is the Ultimate Catalyst for Change…is You
Sometimes I just have to pinch myself. I was invited to speak at a Bayer innovation event in Germany to the executives responsible for leading digital transformation. As I was sharing my work and observations, I noticed a different kind of graphic re...
PR 2.0
Sunday, July 28, 2019

It's Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences
An unpublished research interview with Erica D'Aloia, Manager of Ecommerce Traffic for Godiva Chocolatier. The topic explored the idea of upgrading RFPs for CMOs to consider the mobile customer journey uniquely. Special thanks to Mike Grehan of Acron...
PR 2.0
Wednesday, July 24, 2019

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