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Branding Strategy

Visit Site - http://www.brandingstrategyinsider.com/

Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing


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Latest Posts:

How To Bring The Mission Statement To Life
Whereas it's helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful. Unfortunately, some internal branding experts suggest that over 50 percent of employees don't believe in their company's m...
Branding Strategy
Monday, December 11, 2017


Brand Innovation: Why So Many Projects Fail
I caught up recently with a favorite client from a few years ago. It was sad, but not surprising, to learn that a big innovation project they launched with great expectations had been quietly shelved. Consumers just didn't understand the value and th...
Branding Strategy
Tuesday, December 5, 2017


How To Keep A Heritage Brand Competitive
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mary a senior marketer from Atlanta, Georgia who ...
Branding Strategy
Monday, December 4, 2017


Every Great Brand Reveals A Human Side
No brand provides a better example of stellar corporate responsibility than Patagonia. In a recent LinkedIn post titled The End of Consumerism, Patagonia CEO Rose Marcario flatly lays out their brand's vision for the future. She doesn't waste a whole...
Branding Strategy
Thursday, November 30, 2017


How Brands Can Deliver Smart Innovations Faster
Everyone I meet that's involved in product innovation today seems to have the same basic goal: to get really smart ideas to market faster. The formula to do that is pretty straightforward, although actually achieving it is anything but simple. First ...
Branding Strategy
Wednesday, November 29, 2017


Building Human-Centric Brands
The world needs the warmth of human-centric brands now more than ever. B2B and B2C brands that recognize this are quickly adopting human qualities to attract customers in the human-centric era. This requires unlocking customers' latent anxieties and ...
Branding Strategy
Tuesday, November 28, 2017


Budgeting For Short And Long Term Brand Building
Once again budgeting season is upon us, a time of year that most brand managers dread. When you ask them to select their favorite management process, budgeting rarely makes even the top 5. That's because most brand managers experience annual budgetin...
Branding Strategy
Monday, November 27, 2017


For Brands, Does Gender Equality Work Both Ways?
This past year has seen women's movements gain traction and momentum across a broad range of social and culture issues. One of those issues is gender equality. But has the pursuit of equality stopped short of working towards actual equality? Over at ...
Branding Strategy
Friday, November 24, 2017


A Framework For Building Admired Brands
Achieving brand admiration requires keeping the company's end game— creating brand equity— in mind. Our brand admiration framework offers unique causal insights into how brand managers can strengthen the equity of a brand, regardless of where in the ...
Branding Strategy
Wednesday, November 22, 2017


Content Strategy Workshop
Content has never been more important, and yet many brands that engage with customers across multiple channels say they don't have a documented content strategy that aligns their content initiatives with the fundamentals of their brand. This multi-di...
Branding Strategy
Tuesday, November 21, 2017



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