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Branding Strategy

Visit Site - http://www.brandingstrategyinsider.com/

Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing


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Latest Posts:

The Convergence Of B2B And B2C Brand Marketing
Many years ago, Disney released a film called "Freaky Friday" in which a mother and her daughter end up switching bodies. In the last few years, I've noticed a similar trend happening in how B2B and B2C brands approach their marketing. While I've alw...
Branding Strategy
Monday, October 15, 2018


Three Ways AI Will Make Us Better Marketers
Marketers in both the US and UK report that their digital marketing spend has grown in the past couple of years. You can see that pronounced increase in social media, email, web content, and more online advertising efforts. Marketers see the increase...
Branding Strategy
Friday, October 12, 2018


How Emotions Drive B2B Purchase Decisions
We like to think we're rational and logical, that we identify then assess the options, evaluate the consequences then make solid, well-thought-through and reasoned decisions. But the decisions we make are primarily influenced by the emotions we feel....
Branding Strategy
Thursday, October 11, 2018


Migrating Multiple Brands To One
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Diego, a CMO in Santiago, Chile who has this ques...
Branding Strategy
Tuesday, October 9, 2018


Brands: Society's Change Agent
Last week, I offered some examples of how brands are building personal relationships, going way beyond their traditional business interests to advocate for societal change. Now, there's new evidence that positions brands as the catalyst for change. C...
Branding Strategy
Monday, October 8, 2018


3 Ways To Ensure Your Storytelling Is Meaningful
What we often lack in branding today is meaningful storytelling with an ability to drive a real impact and social change. Due to an absence of a relevant cause, purpose or a powerful narrative, a lot of brands today still suffer from a preoccupation ...
Branding Strategy
Tuesday, October 2, 2018


How Brands Are Building Personal Relationships
Last week, in a twitter thread that went viral, frozen-meat company Steak-Umm asked, "Why are so many young people flocking to brands on social media for love, guidance, and attention? I'll tell you why. They're isolated from real communities, workin...
Branding Strategy
Monday, October 1, 2018


How Brands Can Use Story To Inspire Social Change
No matter what anyone tells you, stories can change the world. Often it takes courage and guts to jumpstart real social change. Stories can be the catalyst under certain conditions. They shouldn't be a game of illusion; they are way too powerful for ...
Branding Strategy
Wednesday, September 26, 2018


The Power Of Localizing Your Brand Message
It's Friday afternoon, you work in advertising, so you're enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague's latest preposterous anecdote. Then your ears perk up: faintly from acros...
Branding Strategy
Monday, September 24, 2018


Brands And The Decline Of Influencer Trust
There's new evidence that suggests we may have passed the peak of influencer marketing. In a Winter 2017 report, Dealspotr found that a slight majority (52%) of Millennials said they trust influencers less than they used to. To be honest, I'm surpris...
Branding Strategy
Thursday, September 13, 2018



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