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Bad Pitch Blog (Marketing)

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Kevin Dugan Richard Laermer

A well respected blog talking about all things marketing, media and culture.

Categories: Marketing

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Latest Posts:

The Pitch That Cried Wolf
There are only so many reporters and bloggers covering the field or industry you play in, whether it's automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or thei...
Bad Pitch Blog (Marketing)
Thursday, August 4, 2016

PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches
"I will go down as the voice of this generation, of this decade, I will be the loudest voice."— Kanye WestWe're a bit more humble than Mr. Kardashian. But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead w...
Bad Pitch Blog (Marketing)
Wednesday, January 13, 2016

Black History Month Brings Out Best & Worst Content
It's the best of times, it's the worst of times. So here is a tale of two pieces of content. It's up to you, fine readers, to determine which one's a best practice and which one's a worst practice.Match the Quote to the Black History Hero Who Said It...
Bad Pitch Blog (Marketing)
Monday, February 16, 2015

Lazy Hack Turns Lazy Flacks Into Story
Image viaThe year ended with less of a whimper than expected in the public relations industry with everything from Uber and Sony missteps to smaller gems like GoGo Squeez and Play Doh.In fact, this story from the New York Post almost went unnoticed.*...
Bad Pitch Blog (Marketing)
Friday, January 2, 2015

Will PR Automation Put You Out of a Job?
Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened.It's ironic to note the math of an algorithm is being used to generate t...
Bad Pitch Blog (Marketing)
Monday, December 15, 2014

Your Social Media Policy & the Nude Celebrity Photo Scandal
You're thinking, "come on...this is headline bait. How can these two topics be even remotely connected?" This Venn diagram depicting Internet privacy (created by Dave Hoffman) is our answer.No, you and your fellow employees...
Bad Pitch Blog (Marketing)
Wednesday, September 3, 2014

3 Reasons Why You Should Love Data: a PR #protip
Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And eve...
Bad Pitch Blog (Marketing)
Tuesday, September 2, 2014

At A Loss For Words
The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams' tragic deat...
Bad Pitch Blog (Marketing)
Thursday, August 14, 2014

Is Soft Language Killing Your Pitch?
We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster chil...
Bad Pitch Blog (Marketing)
Thursday, August 7, 2014

Hemingway App Fights Bad Pitches
When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one t...
Bad Pitch Blog (Marketing)
Wednesday, July 23, 2014

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