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 Mike Rockwell, the Apple executive who led development of the Vision Pro and is now in charge of rebuilding Siri, has considered leaving the company or moving into an advisory role as soon as next year, according to a new Bloomberg report by Mark Gurman.
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Tim Cook's tenure as Apple CEO ends September 1 when he takes the role of executive chair. He will be replaced by John Ternus, a 25-year Apple veteran and head of its hardware engineering division. I get the sense Cook's professional obituaries will focus on his steady hand, execution success and lack of intra-company drama. All of those are virtues but I suspect the media, ever in love with a narrative of its own concoction, will use them as cudgels. Consider this an attempt to balance the record ahead of Cook's damning with the faintest of praise.
Cook is quiet and private, making it easy to paint him as a bland managerialist who coasted on the success of the iPhone. In Ternus, Apple once again has a "product guy" at its helm, a term loaded with enough subtext to sink a battleship. You can feel the implication that it's only "product guys" who have the vision, taste and knowledge to innovate. By extension, Cook was never "a real nerd," but an empty finance guy that never understood what makes Apple tick.
If there's one thing Silicon Valley loves more than money, it's a mercurial genius upon whom they can rest their dreams. Figures with a capital-V vision who invent new product categories with a flick of a wrist, captains of industry who inspire awe and devotion. And making enough money that even a Rockefeller would start thinking "gosh, that's a bit much."
The Jobsian myth-making obscures his talents and minimizes the number of misses he had along the way. Jobs' first tenure at Apple ended in failure and NeXT, for all its innovation, didn't survive as a standalone hardware maker. Many of his ideas were too big and ambitious to succeed and his refusal to compromise made them sink. His time in the wilderness made him a better manager, and a far better storyteller. But to suggest Jobs was gif
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 Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades.
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 Last week, Macworld's Filipe Espósito reported that Apple is testing four color options for the iPhone 18 Pro and iPhone 18 Pro Max, and one of those colors has since been corroborated by a known leaker on the Chinese social media platform Weibo.
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The combination of Cursor's leading product and distribution to expert software engineers with SpaceX's million H100 equivalent Colossus training supercomputer will…
— SpaceX (@SpaceX) April 21, 2026
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