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Mac Rumors
Jul 17, 2026

iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows
iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.

Mac Rumors
Jul 17, 2026

The MacRumors Show: iPhone XX? Next Year's Major Upgrades Will Change Everything
This week's episode of The MacRumors Show looks ahead to the 20th anniversary iPhone, the radically redesigned model that Apple is expected to launch in 2027.

Mac Rumors
Jul 17, 2026

Apple and Google Hit With Demand to Pull AI 'Nudify' Apps
A San Francisco City Attorney has sent cease-and-desist letters to Apple and Google demanding the removal of 13 AI "face-swap" apps that can generate nonconsensual nude images, according to WIRED.

Mac Rumors
Jul 17, 2026

Apple Watch Series 11 Drops to $299, MacBook Pro Up to $500 Off in Latest Apple Deals
Some of the best Apple-related discounts this week include $100 off the Apple Watch Series 11, $150 off the M5 MacBook Air, and up to $500 off the 2026 MacBook Pro. You'll also find great deals on Anker accessories available on Amazon right now.

Mac Rumors
Jul 17, 2026

Apple Car Key Support Coming to Future GWM Tank SUVs
Apple's Car Keys feature appears to be coming to TANK vehicles made by Chinese maker Great Wall Motor (GWM), based on code changes discovered by MacRumors in Apple's Wallet app backend.

Mac Rumors
Jul 17, 2026

iOS 27: Access the New iPhone Recovery Screen
Since iOS 26, a malfunctioning iPhone has been able to boot itself into Recovery Assistant, with no Mac or PC required. However, you could only get there if your device failed to start up and dropped into recovery on its own.

Mac Rumors
Jul 17, 2026

WhatsApp Begins Rolling Out New Username Feature
WhatsApp has started rolling out its new username feature, reports WABetaInfo. Some users who reserved their username have started receiving a notification that their username is active, and that they can now use it to send and receive messages to other users without revealing their phone number.

Mac Rumors
Jul 17, 2026

Report: Apple Sends Legal Letters to Dozens of OpenAI Employees
Apple has reportedly sent legal letters to dozens of former Apple employees now working at OpenAI, telling them to preserve potentially relevant documents and communications as it continues to pursue its trade secret lawsuit against the AI company.

Mac Rumors
Jul 16, 2026

EU Orders Google to Give Rival AI Apps the Same Android Access as Gemini
The European Commission today formally ordered Google to give third-party AI services the same access to Android device features that Gemini has. Europe's Digital Markets Act requires software makers like Apple and Google to grant equal interoperability to third-party apps and services, and the EC is enforcing it.

Mac Rumors
Jul 16, 2026

Google Search Now Connects to Instacart, Canva and YouTube Music
Google is expanding AI Mode in Search, allowing users to connect apps to improve search results and "get more done."

Mac Rumors
Jul 16, 2026

Roblox is Adding AI Game Creation to iPhone and iPad
Online game platform Roblox today said it is adding a new Build tool that will let iPhone and iPad users create games using AI.

Mac Rumors
Jul 16, 2026

1Password for Claude Lets AI Log In Without Seeing Your Passwords
Popular password management app 1Password today added Claude support, which means AI service Claude can access credentials stored in 1Password for completing browser tasks.

Mac Rumors
Jul 16, 2026

Apple Sued Over Reported 'Hide My Email' Flaw
Apple this week was sued over a reported "Hide My Email" flaw that could expose a user's real email address. The proposed class action lawsuit alleges that Apple violated California's false advertising law and other consumer protection statutes by knowingly offering a feature that does not work as advertised.

Mac Rumors
Jul 16, 2026

Apple Begins Selling Refurbished iPad Mini With A17 Pro Chip at a Discount
Apple today added the iPad mini with the A17 Pro chip to its refurbished store in the U.S. and Canada for the first time since the device was released in October 2024. Other key features include an 8.3-inch display, a 12-megapixel Center Stage camera, and a Touch ID power button. There is no availability in any other countries yet.

Mac Rumors
Jul 16, 2026

Google and Epic Abandon Injunction Modification Request, Clearing the Way for Rival Android App Stores
Google and Epic Games this week withdrew their joint motion to modify an injunction requiring Google to support third-party app stores in Google Play. The two companies abandoned the request after it became clear the court was unlikely to allow it.

Mac Rumors
Jul 16, 2026

Apple's Chipmaker Pledges $100 Billion More for US Plants
Apple chip supplier TSMC has announced a $100 billion increase to its U.S. chip investment, bringing its total commitment to $265 billion.

Mac Rumors
Jul 16, 2026

Here's When to Expect the iPad 12 to Launch
In March, Bloomberg's Mark Gurman said a new entry-level iPad was "still coming this year," but apparently this is no longer the case. Today, he reported that the device is slated for release in the first quarter of 2027 at the earliest.

Mac Rumors
Jul 16, 2026

Missed Pre-Hike MacBook Pro Prices? Amazon's New Deals Still Save Up to $500
Amazon's prices on the 2026 MacBook Pro have now joined in on Apple's recent price hikes, meaning we're no longer tracking pre-hike markdowns on these devices. However, there are still notable sales to be found if you're shopping for a MacBook Pro this month, with up to $500 off new prices available right now on Amazon.

Mac Rumors
Jul 16, 2026

New iPad Mini With Four Upgrades Reportedly Launching by October
Apple is planning to release a new iPad mini model with an OLED display by October this year, according to Bloomberg's Mark Gurman.

Mac Rumors
Jul 16, 2026

Apple Reportedly Ramps Up Vapor Chamber Orders for Foldable iPhone
Apple has ramped up orders for vapor chamber cooling components said to be destined for its upcoming foldable iPhone and 20th-anniversary iPhone models, according to a Chinese leaker.

Mac Rumors
Jul 16, 2026

How to Install macOS 27 Golden Gate Public Beta
Apple has made the first macOS 27 Golden Gate public beta available for testing before the new Mac operating system's official release in the fall. Keep reading to learn whether you should install it on your Mac, and if so, how to go about it.

Mac Rumors
Jul 16, 2026

Apple's 2026 Back to School Offer Goes Live in the US: Up to $150 Gift Card With Mac or iPad
Apple's annual Back to School promotion is now live in the United States and Canada, following earlier rollouts in Asia. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad.

Mac Rumors
Jul 15, 2026

Google and Epic Abandon Settlement, Clearing the Way for Rival Android App Stores
Google and Epic Games this week withdrew their joint settlement agreement after it became clear the court was unlikely to allow it.

Mac Rumors
Jul 15, 2026

CrashStealer Malware Impersonates Apple Tool to Steal Mac Passwords and Crypto
Mac users should watch out for macOS malware called CrashStealer, according to Jamf Threat Labs. The malware impersonates Apple's crash reporting framework, and it's meant to steal all kinds of sensitive information.

Mac Rumors
Jul 15, 2026

Apple Closes Unlocked iPhone Loophole for T-Mobile and Verizon Financing
Carrier-financed iPhones purchased from Apple will soon be locked to the carrier, ending a workaround customers used to purchase an unlocked iPhone on a payment plan.

Mac Rumors
Jul 15, 2026

AppleCare for Macs and iPads Just Got More Expensive
Apple is increasing the price of some AppleCare subscription plans, reports Bloomberg. Monthly ?AppleCare? subscription plans for Macs and iPads are now $0.50 more expensive in the U.S., while annual plans are $5 more.

Mac Rumors
Jul 15, 2026

Apple Won't Allow These Ad Categories in the Maps App
Apple this week shared a new Advertising Services policy outlining the kinds of ads that won't be allowed in the Maps app.

Mac Rumors
Jul 15, 2026

Apple Lists Products Eligible for Tax-Free Holidays in 10 U.S. States
Apple recently updated its website with a list of products eligible for upcoming 2026 sales tax holidays in select U.S. states, including Alabama, Arkansas, Florida, Massachusetts, Missouri, New Mexico, South Carolina, Tennessee, Virginia, and West Virginia.

Mac Rumors
Jul 15, 2026

Apple's 2026 Back to School Offer Just Went Live in Select Countries
Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Mac Rumors
Jul 15, 2026

Nomad Kicks Off Anniversary Sale With Up to 30% Off Sitewide
Nomad is celebrating its anniversary by offering up to 30 percent off sitewide this week, giving shoppers a chance to save on the brand's best wireless chargers, iPhone cases, Apple Watch bands, and more. This sale does not require a coupon code as all the discounts have been automatically applied, and it will last for this week only.

Mac Rumors
Jul 15, 2026

Apple's 2026 Smart Home Lineup: New Apple TV, HomePod, and Home Hub
Now that Siri AI is ready to launch in iOS 27, iPadOS 27, and macOS 27 Golden Gate, Apple can finally introduce new smart home products built to work with the smarter version of ?Siri?.

Mac Rumors
Jul 15, 2026

Report: OnePlus to Pull Out of US and Europe
OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports.

Mac Rumors
Jul 15, 2026

Apple TV Announces Return of MLS Following the 2026 FIFA World Cup
Apple today announced that Major League Soccer is returning to the Apple TV streaming service tomorrow, July 16, with the regular season resuming as the 2026 FIFA World Cup wraps up.

Mac Rumors
Jul 15, 2026

Apple Reportedly Looking to Acquire AI Chip Companies
Apple is looking to acquire AI chip companies as part of an effort to reduce its dependence on Nvidia for demanding AI workloads, according to The Information.

Mac Rumors
Jul 15, 2026

Apple Adds 36-Month Carrier Financing for Cellular iPads
Apple has introduced 36-month financing for cellular iPad purchases through AT&T and Verizon, adding to the 12-month option previously available via Apple Card.

Mac Rumors
Jul 15, 2026

EU Drops Battery Removal Requirement for Apple Watch and AirPods
The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries.

Mac Rumors
Jul 15, 2026

Apple Intelligence Finally Cleared to Launch in China
Apple Intelligence has been approved by Chinese regulators, opening the door for the AI system to reach iPhones in the country for the first time.

Mac Rumors
Jul 14, 2026

LEGO Considering Bondi Blue iMac G3 Set
LEGO today said the iMac G3 project submitted for consideration on its "Ideas" site has been moved to Parking Lot status, which means it hasn't been ruled out and could still possibly be turned into an official LEGO set.

Mac Rumors
Jul 14, 2026

OpenAI's First AI Device Will Be a Portable Smart Speaker
OpenAI's first AI hardware product is a mobile smart speaker without a display, reports Bloomberg. The device is at the heart of a new legal dispute with Apple, with Apple accusing OpenAI of stealing trade secrets that have contributed to the development of the product.

Mac Rumors
Jul 14, 2026

OpenAI: No Evidence Apple's Trade Secret Complaint Has Merit
OpenAI says it is "not aware" of any evidence that Apple's allegations of trade secret theft have merit in a statement provided to Bloomberg.

Mac Rumors
Jul 14, 2026

Amazon Hosts Rare Nintendo Switch 2 Deal, Get $49 Off Game Bundle
Amazon has introduced a big discount on the Nintendo Switch 2: Choose Your Game Bundle, now available for $449.99 when you add the product to your cart, down from $499.00. As the name implies, this bundle allows you to choose from three games, all of which retail between $69.99 and $79.99, making this deal even better.

Mac Rumors
Jul 14, 2026

Amazon Hosts Rare Nintendo Switch 2 Deal, Get $49 Off Game Bundle [Sold Out]
Amazon has introduced a big discount on the Nintendo Switch 2: Choose Your Game Bundle, now available for $449.99 when you add the product to your cart, down from $499.00. As the name implies, this bundle allows you to choose from three games, all of which retail between $69.99 and $79.99, making this deal even better.

Mac Rumors
Jul 14, 2026

Apple Releases New iOS 27 AirPods Firmware For Public Beta Testers
Apple today released new AirPods beta firmware available for public testers. The firmware has a build number of 9A5314b, and it is available for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The public beta firmware is identical to the third developer beta Apple released last week.

Mac Rumors
Jul 14, 2026

macOS Golden Gate Public Beta: 10 Features to Try First
macOS 27 Golden Gate is available to public beta testers as of this week, which means you can try out Siri AI and the other changes coming in the update before it launches this fall.

Mac Rumors
Jul 14, 2026

Madden NFL 27 Arcade Edition Coming to Apple Arcade
Apple today announced that Madden NFL 27 Arcade Edition is coming to Apple Arcade on August 6, a new entry in the franchise built specifically for the service with a season-based structure and current NFL rosters.

Mac Rumors
Jul 14, 2026

Amazon Takes $30 Off AirPods 4 Models This Week
Amazon today has the AirPods 4 available for $99.00, down from $129.00. This is a second-best price on the AirPods 4, which is the base model without Active Noise Cancellation, and it's accompanied by a deal on the AirPods 4 with ANC.

Mac Rumors
Jul 14, 2026

Factories Now Ready for iPhone 20's Glass Redesign, Leaker Claims
Facilities in Apple's supply chain have finished renovations ahead of "iPhone 20" production, according to a Weibo leaker who says Apple's 20th-anniversary iPhone will move to an all-glass design.

Mac Rumors
Jul 14, 2026

Upcoming OLED iPad Mini Allegedly Uses 60Hz 8.4-Inch Display Panel
Apple is allegedly using a 60Hz 8.4-inch display panel in the upcoming OLED iPad mini, which is expected to be released later this year.

Mac Rumors
Jul 14, 2026

iPhone 17 Pricing Helped Apple Buck China's Q2 Smartphone Decline
Apple grew iPhone shipments in China by 24.4 percent year over year in the second quarter of 2026, making it the fastest-growing smartphone brand in a market that shrank overall, according to preliminary figures released today by research firm IDC.

Mac Rumors
Jul 14, 2026

WhatsApp Beta Reveals iCloud Backup Alternative for iPhone
WhatsApp is developing a first-party cloud storage option for chat backups on iPhone, providing users with an alternative to iCloud for the first time, according to app tinkerer WABetaInfo.

Mac Rumors
Jul 14, 2026

Google Chrome's Gemini AI Features Roll Out to UK Users
Google has announced the rollout of Chrome's latest AI features to Mac and PC users in the U.K., indicated by a new "Ask Gemini" button with a sparkle icon in the upper right side of the browser.

Mac Rumors
Jul 13, 2026

iOS 27 Public Beta Is Here: 10 New Features Worth Testing
Apple released the iOS 27 public beta today, and if you've been curious about the new software, now's the time to try it out. ?iOS 27? brings Siri AI, performance improvements, and lots of new Apple Intelligence features. With the public betas, you don't need to wait until September to see what's new.

Mac Rumors
Jul 13, 2026

iOS 26.6 Will Warn You About Malicious iMessages
Apple is adding a new warning about malicious iMessages in iOS 26.6, according to X user @limpless_skelly, who shared a mockup of the notification.
If iOS detects a potentially malicious message, you'll be warned and can choose to share it with Apple to help investigate the attack and improve future protections. pic.twitter.com/NAVzs528So

— (@limpless_skelly) July 13, 2026

Mac Rumors
Jul 13, 2026

First macOS Golden Gate Public Beta Now Available
Apple today released the first public beta of macOS Golden Gate, expanding the macOS 27 beta test to non-developers. You can sign up to test the update on Apple's beta website, and then download it by going to System Settings General Software Update and toggling on the macOS 27 beta.

Mac Rumors
Jul 13, 2026

iOS 27 and iPadOS 27 Now Available to Public Beta Testers
Apple today released the first public betas of iOS 27 and iPadOS 27, allowing anyone with a compatible device to download and test the new software.

Mac Rumors
Jul 13, 2026

tvOS 27 and watchOS 27 Now Available to Public Beta Testers
Apple today released the first public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the ?HomePod? and HomePod mini.

Mac Rumors
Jul 13, 2026

Apple Seeds Fifth iOS 26.6 and iPadOS 26.6 Betas to Developers
Apple today seeded the fifth betas of upcoming iOS 26.6 and iPadOS 26.6 updates to developers for testing purposes, with the software coming a week after Apple seeded the fourth betas.

Mac Rumors
Jul 13, 2026

Apple Seeds Fifth iOS 26.6 and iPadOS 26.6 Betas to Developers [Update: Public Beta Available]
Apple today seeded the fifth betas of upcoming iOS 26.6 and iPadOS 26.6 updates to developers for testing purposes, with the software coming a week after Apple seeded the fourth betas.

Mac Rumors
Jul 13, 2026

Fifth macOS Tahoe 26.6 Beta Now Available for Developers
Apple today provided the fifth beta of an upcoming macOS Tahoe 26.6 update to developers for testing purposes, with the update coming a week after Apple seeded the fourth beta.

Mac Rumors
Jul 13, 2026

Fifth macOS Tahoe 26.6 Beta Now Available for Developers [Update: Public Beta Available]
Apple today provided the fifth beta of an upcoming macOS Tahoe 26.6 update to developers for testing purposes, with the update coming a week after Apple seeded the fourth beta.

Mac Rumors
Jul 13, 2026

Apple Releases Fifth watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas
Apple today provided developers with the fifth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the fourth betas.

Mac Rumors
Jul 13, 2026

Report: Apple's OpenAI Lawsuit Threatens iPhone Rival Plans
OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling.

Mac Rumors
Jul 13, 2026

Apple's Steady iPhone Pricing Pays Off as Rivals Scramble
Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-over-year amid an ongoing memory chip shortage, according to a new report from Omdia.

Mac Rumors
Jul 13, 2026

Apple Acquiring SigScalr
In March, Apple informed the EU that it had agreed to acquire certain assets and hire employees from SigScalr, according to a notice published today on the European Commission's website.

Mac Rumors
Jul 13, 2026

Missed the Last Apple Watch Sale? Series 11 Now $100 Off on Amazon
Amazon this week has low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. This sale includes a handful of 42mm and 46mm GPS aluminum models, but cellular devices are a bit more rare this time around.

Mac Rumors
Jul 13, 2026

Apple Plans AirPods-Like Pairing for Meta's Glasses and Quest
Apple is developing a new API that will let third-party accessories, including Meta's Ray-Ban ?Meta? glasses and Quest headsets, automatically pair across a user's Apple devices the same way AirPods and the Apple Watch do today, according to Apple's EU Interoperability Request page.

Mac Rumors
Jul 13, 2026

Apple Stock Hits Record Territory as Traders Sour on AI Spending
Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg).

Mac Rumors
Jul 13, 2026

Meta Pulls AI Image Feature From Instagram Days After Launch
Remember that new feature Meta announced last week that let people use public Instagram posts and reels to generate AI content? It didn't last long. Meta pulled the feature from Instagram late on Friday, following widespread criticism over privacy concerns.

Mac Rumors
Jul 13, 2026

5 New Waze Features Rolling Out Now: Here Are All the Details
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting.

Mac Rumors
Jul 13, 2026

Report: Apple Agreed to Intel Chips Amid White House Tariff Talks
Apple faced pressure from the White House to use Intel's chipmaking plants while it was negotiating relief from semiconductor tariffs last summer, reports The Wall Street Journal ($).

Mac Rumors
Jul 12, 2026

Apple Stores to Expand Use of 'Tap to Pay on iPhone'
In 2022, Apple began rolling out Tap to Pay on iPhone, a system that allows small business owners and other merchants to accept contactless payments on an iPhone, with no point-of-sale hardware required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely completed using NFC, like Apple Pay.

Mac Rumors
Jul 12, 2026

Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage.

Mac Rumors
Jul 12, 2026

Two New Apple Pencils Reportedly Launching Next Year
Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg's Mark Gurman.

Mac Rumors
Jul 12, 2026

iOS 27 Public Beta Reportedly Available This Week
The first public betas of iOS 27, macOS Golden Gate, and more will be released this week, according to Bloomberg's Mark Gurman. This aligns with Apple's promised July timeframe.

Mac Rumors
Jul 12, 2026

iOS 27 Public Beta Reportedly Coming This Week
The first public betas of iOS 27, macOS Golden Gate, and more will be released this week, according to Bloomberg's Mark Gurman. This aligns with Apple's promised July timeframe.

Mac Rumors
Jul 12, 2026

Here's Why Apple is Reportedly Skipping M6 Pro and M6 Max Chips
According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max chips. In his Power On newsletter today, he said the reason for this break in tradition is AI.

Mac Rumors
Jul 12, 2026

AirPods Pro 3 Hit Best Price Since Prime Day at $199.99
Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is the best price we've seen on the AirPods Pro 3 since Prime Day ended last month, coming in around $20 higher when compared to that all-time low price.

Mac Rumors
Jul 12, 2026

Apple's 2026 Back to School Offer is Coming Soon
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days.

Mac Rumors
Jul 11, 2026

Score Summer-Ready Anker Accessories at Rare Low Prices This Weekend
Anker's Prime 3-in-1 Wireless Charging Station has dropped to $99.74 on Amazon, down from $149.99. This is one of Anker's newest accessories, and Amazon's sale today is a match of the all-time low price that we last tracked during Prime Day.

Mac Rumors
Jul 11, 2026

OpenAI Responds After Being Sued by Apple
OpenAI has responded after being sued by Apple over alleged theft of the iPhone maker's trade secrets.

Mac Rumors
Jul 10, 2026

Two Apple Stores in U.S. Are Moving Soon
Two of Apple's retail stores in the U.S. will be relocating later this month, although they will only be a short distance from their existing locations.

Mac Rumors
Jul 10, 2026

iOS 27: What's New With the Mail App
Apple's Mail app is getting some useful updates in iOS 27, with Apple making big improvements to search and introducing new AI features.

Mac Rumors
Jul 10, 2026

Apple Sues OpenAI for Stealing Trade Secrets to Build AI Hardware
Apple today accused OpenAI of stealing Apple trade secrets and intellectual property in its effort to develop an AI hardware device.

Mac Rumors
Jul 10, 2026

Top Stories: 'iPhone Ultra' and Apple TV Rumors, iOS 27 Beta 3, and More
Apple's annual iPhone event is just two months away, but we're still not quite clear on when and in what quantities the new foldable "iPhone Ultra" will be available. It sounds like we could end up in a situation similar to that of the iPhone X where it was introduced at the September event but didn't become available for pre-orders until around six weeks later.

Mac Rumors
Jul 10, 2026

Apple Watch Accounts for 90% of AI Smartwatch Shipments
Apple accounted for roughly 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026, according to new data from Counterpoint Research.

Mac Rumors
Jul 10, 2026

The MacRumors Show: Goodbye MacBook Pro? MacBook Ultra Is Coming
On this week's episode of The MacRumors Show, we discuss the future of Apple's increasingly tangled high-end MacBook lineup, including the entry-level MacBook Pro and the rumored "MacBook Ultra."

Mac Rumors
Jul 10, 2026

iPhone 18 Pro Max Component Costs Could Rise Nearly $300
The bill of materials for the iPhone 18 Pro Max is expected to rise by nearly $300 compared to the iPhone 17 Pro Max, according to a new Counterpoint Research analysis.

Mac Rumors
Jul 10, 2026

$450 Off a MacBook Pro? The Best Apple Discounts You Can Grab Today
There are a few solid low prices on Apple devices available this week, including $99 off the Apple Watch Ultra 3, $150 off the M5 MacBook Air, and $450 off the M5 Pro MacBook Pro. You'll also find great deals on Anker accessories available on Amazon right now.

Mac Rumors
Jul 10, 2026

EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules
Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules.

Mac Rumors
Jul 10, 2026

OpenAI's ChatGPT Atlas Browser Is Shutting Down
OpenAI says it is shuttering its ChatGPT Atlas browser. When it was released last October, the company said the agentic browser was designed around the question "What if you could chat with your web browser?" The query was at least novel, but the answer was apparently not all that compelling.

Mac Rumors
Jul 10, 2026

Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs
Apple has significantly lowered its demand expectations for the standard iPhone 17 because of rising hardware costs, a Chinese leaker claimed today.

Mac Rumors
Jul 10, 2026

Foldable iPhone Ultra Battery Capacity Allegedly Registered by Supplier
Apple's battery supplier has registered two new battery cells believed to be destined for the company's rumored foldable iPhone, according to a prolific Chinese leaker.

Mac Rumors
Jul 09, 2026

iOS 27: 8 New CarPlay Features
With iOS 27, Apple is introducing several CarPlay features that will improve your in-car experience, both when you're driving and when you're idle in the car. From new video experiences to Siri AI, there are multiple new options to look forward to.

Mac Rumors
Jul 09, 2026

Apple TV Taking Over Comic-Con's Hall H for the First Time With Widow's Bay, Silo and More
Apple TV is taking over Hall H at San Diego Comic-Con for the first time, according to Deadline. Apple is holding a two-hour panel on July 25 featuring stars from Widow's Bay, Matchbox The Movie, Mayday, Dark Matter, and Silo. Hall H is known for some of the biggest Comic-Con panels and events, and Saturday draws the largest crowds. Apple's event will come before a major Marvel Studios presentation.

Mac Rumors
Jul 09, 2026

Anthropic Adds 'Reflect' Feature to Claude for Tracking Your Usage
Anthropic is updating Claude with a new "Reflect" feature that's akin to Spotify Wrapped. Reflect lets you look back on how you've been using Claude, and for how long.

Mac Rumors
Jul 09, 2026

OpenAI Debuts ChatGPT Work Agent and New GPT-5.6 Models
OpenAI today announced ChatGPT Work, a ChatGPT agent with built-in Codex that can complete tasks across web, mobile, and desktop using information from your apps. ChatGPT Work can execute multi-step tasks, using scheduling to work independently. Like Claude Cowork, ChatGPT can use your computer to do tasks in the background across apps.

Mac Rumors
Jul 09, 2026

Last Call: M5 Pro MacBook Pro Remains at Pre-Hike Price But Not for Much Longer
It's been a few weeks since Apple announced widespread price hikes across numerous product categories, including the 2026 MacBook Pro. These new prices are now reaching third party retailers, but there remains one exception at Best Buy, which still has one model of the 14-inch M5 Pro MacBook Pro at its pre-hike price.

Mac Rumors
Jul 09, 2026

Apple Exploring Ways to Run Much Larger AI Models Directly on iPhones
Apple has held meetings with PrismML about ways it could use the startup's technology to run much larger AI models directly on iPhones, according to The Information.

Mac Rumors
Jul 09, 2026

Apple TV and MLB Release August Schedule for 'Friday Night Baseball'
Apple and MLB today released the August schedule for Apple TV's weekly Friday Night Baseball doubleheader.

Mac Rumors
Jul 09, 2026

Apple's Manufacturing in India Gets Boost From New Tariff Exemptions
Apple stands to gain from India's decision to eliminate import duties on a range of components used in smartphone manufacturing, in a move that could further lower costs for the company's rapidly growing India-based supply chain.

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