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The imprint is the newest offering from Sean Cercone, the founder and former CEO of Broadway Licensing Global and Broadway On Demand.
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The duo will move into the Westside Theatre just in time for the holidays.
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The duo will satirize the film stars in a new Off-Broadway play.
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Michelle Williams leads an O'Neill drama, Matthew Broderick stars in Molière, and plenty of stages brim with non-holiday fare, Off Broadway and beyond.
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