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 During CES 2026, Samsung unveiled plenty of new TVs, monitors and other hardware. However, the company is also looking to expand further into video games and has announced a significant refresh to its Gaming Hub on smartphones.
Engadget spoke with Samsung's Jong Woo, VP of Game Services, who explained that the update will offer more personalized, faster ways to play and place greater emphasis on up-and-coming titles. Now available on Galaxy devices, with further updates planned, the new hub wants to be a more active space for the latest mobile games.
"We believe that gamers want to find new content that is personalized to them," said the VP of Samsung Games Services. He continued: "We want to bring content to users and make it immediately available for them to play. We have instant plays where, through our cloud streaming technology, we can take Android-native games and put them in the cloud, so that when users want to try them, they don't have to go through the friction of downloading them first."
According to Samsung, the mobile Gaming Hub attracts over 160 million users across smartphones and other devices. However, the VP of Game Services at Samsung believes that, despite the vast library of games across many genres available to mobile users, "mobile game discovery is broken."
Samsung
Initially, the mobile Gaming Hub was a supplemental app for all purchase
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