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 Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.
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 iOS 27, iPadOS 27, and macOS Golden Gate include Siri AI, Apple's much more capable version of ?Siri?. When the new updates launch, it appears Apple will use a waitlist and limit initial access.
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 In May 2025, Apple launched CarPlay Ultra, the long-awaited next-generation version of CarPlay that it first previewed in 2022. More than a year later, however, CarPlay Ultra is still limited to select Aston Martin vehicles with six-figure price tags.
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Now that Samsung has jumped into the crowded AI-powered glasses arena alongside Apple, Google, Meta, and others, CISOs and IT leaders are again having to think through whether it makes sense to establish enterprise restrictions on such devices, given the likely data leakage and privacy and compliance issues.
And even if those tech leaders decide that such policies might make sense, the logistical hurdles to universally enforcing them outside the office are all but insurmountable.
For example, it is up to individual wearers to choose their device's settings, making it difficult for IT policies around data acquisition and usage to be enforced. Worse, AI devices have a history of ignoring guardrails. That means that a setting that limits how data is used may not necessarily be obeyed.
One possible mitigating factor is that smart glasses typically have a light on the frame that activates whe
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