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 Apple rumors are starting to pick up now that we're a few weeks into 2026, and this week saw some potential clarity around conflicting iPhone 18 Pro rumors, plus some new word on Apple's plans for Siri.
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Apple's reportedly releasing a lower-priced iPhone 17, and it might offer notable improvements over last year's iPhone 16E.
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 In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3.
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 Apple is considering a significant shift in how it operates Siri by potentially running its next-generation chatbot on Google's cloud infrastructure rather than entirely on its own Private Cloud Compute servers, according to Bloomberg's Mark Gurman.
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 Apple reclaimed the leading position in China's smartphone market in the fourth quarter of 2025 as strong demand for the iPhone 17 lineup offset a contracting market and growing supply-chain pressure from memory chip shortages.
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