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Mac RumorsJul 31, 2026
How Apple Changed Under Tim Cook: 15 Years in Numbers
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years.


Mac RumorsJul 31, 2026
The MacRumors Show: Revisiting iOS 27 Ahead of iPhone 18 Pro
After over a month of testing iOS 27, on this week's episode of The MacRumors Show we circle back to the beta and talk through our experiences with Siri AI, Liquid Glass refinements, and more.


Mac RumorsJul 31, 2026
Set a Custom EQ for Your AirPods in iOS 27
Sony, Bose, and Sennheiser owners have been able to adjust the audio frequency spectrum of their headphones for years, whereas AirPods owners have had to make do with Apple's default tuning. That's no longer the case in iOS 27, which adds a three-band equalizer to the AirPods settings screen.


Mac RumorsJul 30, 2026
Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.

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