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 Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models.
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 Google today introduced the Pixel Tag, its answer to Apple's AirTag. Pixel Tag is Google's first item tracker, even though Google implemented an item tracking network two years ago that's been used by third-party devices.
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 Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite.
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 Apple has approached publishers to establish content deals that would give Siri AI access to current news and information, reports The Wall Street Journal.
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Apple is in the process of tweaking its business models to cope with the unyielding memory price and availability crisis. Its response is now emerging across multiple fronts.
Finance or lease
The company's recently-introduced Apple Upgrade scheme in partnership with Klarna is a smart response to the reality that as devices inevitably become more expensive, consumers will shift from outright ownership to flexible lease and financing arrangements. With its partnership, Apple continues to generate revenue while also maximizing the likelihood customers will return the product at EOL, more about which later.
Samsung and Google have introduced similar schemes. "Financing models already dominant in India and Africa are now poised to reshape the US and European markets," said CCS Insight in a presentation exploring the consequences of the memory shortage.
Downgrade
Apple has seen a lot of success with the iPhone 17 this year. That success wasn't entirely because it's such a good smartphone; it also reflects consumers making the decision to purchase lower-specced devices to stay within budget. Apple continues to see
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 According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
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 Apple and its manufacturing partners are racing to secure enough mobile DRAM to complete production of the iPhone 18 Pro and its first foldable iPhone, with around $1 billion worth of unpackaged processors reportedly sitting idle as they wait on memory chips, according to semiconductor analyst Tim Culpan.
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