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EngadgetJan 29, 2026
Google's Project Genie lets you generate your own interactive worlds
This past summer, Google DeepMind debuted Genie 3. It's what's known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it's making the model available to people outside of Google to try with Project Genie.

To start, you'll need Google's $250 per month AI Ultra plan to check out Project Genie. You'll also need to live in the US and be 18 years or older. At launch, Project Genie offers three different modes of interaction: World Sketching, exploration and remixing. The first sees Google's Nano Banana Pro model generating the source image Genie 3 will use to create the world you will later explore. At this stage, you can describe your character, define the camera perspective — be it first-person, third-person or isometric —

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