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 The Ted Lasso season 4 premiere was Apple's most popular TV show debut to date, according to Nielsen viewing data Apple sent to Deadline. The show racked up 296.6 million viewing minutes in the United States across the August 4 and August 5 launch window. It beat the premieres of prior seasons of Ted Lasso, plus the Severance and Pluribus premieres.
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 Apple's upcoming foldable "iPhone Ultra" may see a staggered country-by-country launch over several months, with initial availability limited to the U.S. market, according to an Australian publication.
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